Before we dive into the details of finding success with your Salesforce Data Cloud implementation, let’s set the stage. Whether you’re a seasoned Salesforce admin or just stepping into the realm of cloud-powered data solutions, Data Cloud is a game-changer, and here’s why you should care. Navigating the Data Cloud Landscape Salesforce Data Cloud is […]

Since the announcement of Marketing Cloud Growth Edition on February 20th, we’ve been digging into the features of this new product as well as listening closely to the community’s questions about Growth. We’ve compiled the most common questions from Salesforce webinars, Slack communities, our internal team, and our clients. Use this Marketing Cloud Growth FAQ […]

You may be aware that when it comes to improving user experience on a record page,  Dynamic Forms have become more and more powerful over the last few Salesforce releases. A good example is the ‘Add Fields from Related Objects to Dynamic Forms-Enabled Pages’ feature from the Spring ‘24 release, which came from a  Salesforce […]

In February 2024, Salesforce announced a new marketing automation platform called Marketing Cloud Growth Edition. It’s built natively on the Einstein 1 platform and allows you to build multi-channel campaigns with Data Cloud. The core audience for the initial launch is marketers at SMBs, but we think this new platform will evolve and give us […]

Well, we’ve got another TrailblazerDX completed and in the history books, and boy was it a good one. While it seemed like a smaller crowd this year compared to 2023, the vibe and excitement of what’s on the horizon for Salesforce was off the charts!  I’ve never been more excited to be a part of […]

Marketing Cloud Growth Edition is here and its infrastructure represents a fundamental shift compared to Account Engagement. While Account Engagement is “near core,” Marketing Cloud Growth Edition is built on the Einstein 1 platform and leverages Data Cloud, Flow, and Einstein capabilities. This signals a shift in the skills that marketers will need in the […]

The role of marketers is continually evolving. This is especially true for those working within the Salesforce ecosystem. With the advent of advanced technologies, products, and functionalities to support — all while sticking to data-driven strategies — marketers are expected to adapt and expand their skill sets to stay competitive and relevant in the industry.  […]

There’s some fear in the air. I’m sensing major mixed emotions swirling for many with the announcement of Marketing Cloud Growth Edition and the vision of marketing automation on the Einstein 1 (a.k.a. Salesforce core) platform. On the one hand — it’s everything we’ve all been asking for. True one platform, no-integration-needed shared infrastructure for […]

Einstein Assistant is the latest AI functionality for Account Engagement. With the Spring ‘24 release, Account Engagement Advanced and Premium editions can utilize generative AI when creating marketing assets. Let’s deep dive into the features of Einstein Assistant and how to enable it for your Account Engagement Business Units! Einstein Assistant helps you create landing […]

I want to clear up a misconception that I’m hearing in the Salesforce world about the great $0 SKU Data Cloud debacle. As you may recall, Salesforce announced at Dreamforce 2023 that a Data Cloud edition would be available at no cost to Sales and Service Cloud Enterprise Edition clients. This was also mentioned in […]