The Q1 Atlanta Pardot meet-up is on Wednesday from 4-6 PM. I’m excited to have the opportunity to present on some of the compliance hot buttons many of our organizations are wrestling with.
The Topic: GDPR, CASL, CAN-SPAM, Oh My!
Data privacy and opt-in compliance are front and center for marketing and sales teams, with some of the most stringent global compliance requirements yet coming into effect in May 2018.
At this week’s user group, we’ll cover what your compliance obligations are, what tools Salesforce has available, and what gaps may still exist in your organization today.
Key Info We’ll Discuss
The laws of the land: key global privacy laws to be aware of
Spring ’18 release features pertaining to GDPR compliance
Product gaps: where Salesforce might not QUITE be compliant yet
How to get your organization ready to deal with this stuff
Sign Up for This Week’s ATL User Group
Adam Kinter from the Pardot product team will also be presenting, and will be gathering research around methods people have success with for converting strangers to visitors and visitors to prospects.
Hope to see you there!