Pardot Social Data: That FullContact Thing Everyone Forgets

Does this look familiar?

Pardot Social Data Connector.png

I can’t tell you how many Salesforce orgs I log into that have the “Pardot Social Data” Visualforce page added to the contact/lead page layout, and it displays a big window of nothingness.

But it’s not that hard to set up, so consider: a) taking 5 minutes to do so, or b) removing it from your page layout already.

So What Is It Pardot Social Data / the FullContact Connector?

The ‘Pardot Social Data’ Visualforce section is intended to show the data gathered by the FullContact connector.  According to Salesforce Help & Training, this allows us to:

Automate prospect social profile lookups based on email address using the FullContact connector. The connector checks for prospects on LinkedIn, Twitter, and Facebook. When publicly available, the connector pulls location data, profile image, or summary for the prospect. When social profiles are found, their corresponding icons are displayed next to the name on the prospect record. Click an icon to view the social data available for that prospect.

So, TL;DR if your users want to do a little social creeping, it saves them a few clicks.

When the connector is set up, that blank box shows something more like this:

Pardot Social Insight

Do I Have a License for This?

The message that displays when FullContact isn’t set up says it is “included with Pardot Enterprise Edition.”  

What is ‘Pardot Enterprise Edition’?

Not a thing, ignore it.

Current Pardot tiers are called Standard, Pro, and Ultimate.  It’s included in Pro and Ultimate.

How Do You Set Pardot Social Data Up?

1. Mosey over to Administration > Connectors.   Click + Add Connector.

Create Connector Pardot

2. Click FullContact. You’ll get this little prompt.

Full Contact Pardot

3. Click ‘Create Connector,’ then boom!

Pardot Connector

You’re done.

No really, you’re done.

It will take a little time to refresh the data, but then your Pardot prospect records and Salesforce leads and contacts will start showing social deets.

Happy social creeping 🙂

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Andrea is a 12X certified Salesforce MVP and the founder of Sercante. When she's not Pardot-ing, she can be found playing with her German Shepherd Murphy, making homemade gin, or traveling with her hubby Buck.

11 thoughts on “Pardot Social Data: That FullContact Thing Everyone Forgets”

  1. Hi Andrea, thanks for the article. Very interested in getting this set-up for us. Do have one question though: When you say that FullContact is included with Pardot Pro and Ultimate, do we have to sign-up for a subscription with FullContact? Or how do we get that set-up?

  2. Hi there!
    I’ve just this up today, and have been testing it on myself, however no social data pulls through in Salesforce. Approximately how long does the integration take once the connector is verified? Thank you!

    1. I’m not sure, to be honest. I usually set it up and come back the next day and it’s there. Did you have any luck with this?

    1. Still there for several orgs I’m in that are under 30 days old. Did you click “Add Connector”? And did you check what Pardot tier you’re using? How old is your org?

  3. Thanks for the post! We have Pro and when I saw that error message when adding the visualfore to Salesforce I thought we didn’t have access….turns out we did all along!

  4. Hi – it looks like FullContact is no longer an option in Pardot and has been replaced with AddThis. However, my wordpress website plugins for add this are untested. Is FullContact gone or am i missing something?

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