11 Tips for Building Stunning & Flexible Email Templates in Pardot

BY KIM CONNELL

If I hear someone complain that they don’t like the email and landing page editor in Pardot, my first thought is: “your implementation partner didn’t set your templates up well for your needs.”

Don’t get me wrong, there are absolutely things in the editor experience that could be improved.  But there are also a lot of things that can be built into the template to simplify the process for making updates, customizing, and minimizing the potential for error when the templates are being used.

Here are a few best practices to consider as you build out Pardot email templates: Continue reading 11 Tips for Building Stunning & Flexible Email Templates in Pardot

Using Preview & Preheader Text in Pardot to Encourage Opens: Questions & Answers

BY KIM CONNELL

It’s an increasingly competitive environment to try to catch anyone’s attention — your prospects, your customers, even that dude on Tinder (okay, kidding on that last one).  But seriously — our span of attention just keeps getting smaller, and our inboxes keep getting fuller.  

So how’s an email marketer to stand out in this environment?  Continue reading Using Preview & Preheader Text in Pardot to Encourage Opens: Questions & Answers