ABOUT

Welcome to The Spot, a blog about all things Pardot and Marketing Automation. The Spot For Pardot is a community blog where Pardot pros share how-tos, miscellaneous ideas, & the occasional war story.

Powered by Sercante: We help companies of all shapes and sizes optimize their lead-to-revenue processes on the Salesforce platform.

UPCOMING EVENTS

ParDreamin’ 2021 – Attend the Pardot Event of the Year

October 27 – 29, 2021
Get ready for a 3-day virtual conference focused on all things Pardot. You can join us from anywhere for sessions, workshops, keynotes, and more to educate and inspire sales and marketing professionals from diverse backgrounds and career levels.

VIEW SCHEDULE & SPEAKERS

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CONTACT

[email protected] 530.307.0534

Latest Posts

Get On Board with the New Pardot and Slack Integration (Beta)
How to be Successful with the Pardot Drag-and-Drop Landing Page Builder
5 Ways to Standardize Your Pardot Business Units
Marketing Hocus Pocus: 6 Pardot Horror Stories to Avoid
Implementing Pardot External Activities Natively in Salesforce
Preserving Prospect Email Preferences After the New Pardot Mailability Upgrade
How to Implement Pardot External Activities with Zapier
ParDreamin’ 2021: The Pardot World’s Big Virtual Gathering
Pardot External Activity: What it is and how to use it
Celebrating the Success of Pardot Pros
Everything Pardot Admins Should Know About Apple Privacy Updates
Using the Pardot Integration from Zoom App Marketplace
How To Automate Salesforce Campaign Naming Conventions
Dreamforce 2021 Hacks for Busy B2B Marketers
How to Import Prospects Into Pardot While Ensuring Clean Data
Are you Ready for the Pardot Prospect Mailability Upgrade?
Creating a Pardot Spam Identification Process with Prospect Updater
Nudge from Salesforce Winter ‘22: Switch to Pardot Lightning
How to Audit Dynamic Content and Variable Tag Usage with the Pardot API
Four big Salesforce Winter ‘22 Pardot highlights
Beyond Dynamic Content: How to Create REAL Content Personalization in Pardot
Work Confidently in Pardot through Quality Assurance Testing
Pardot Protected Campaign Member Statuses Solution
5 Steps to Pass the Pardot Specialist Certification Exam
Recipe for success: Pardot B2BMA columns to rows
Announcing The Spot for Pardot Jobs
Use Accounts as Campaign Members in Pardot
Supercharge sales ‘speed to lead’ with clean Pardot data
3 Soft Skills That Make A Pardot Admin Awesome
Watch the Data Flow into Pardot with Zapier
Sercante’s Guide to Becoming an Exceptional Pardot Admin
How to address Pardot issues related to the Salesforce outage
One Form, Two Pardot Orgs – Part 2
Content Personalization Using Dynamic Content, Pardot HML, and Pardot Snippets
One Form, Two Pardot Orgs – Part 1
Top 8 New Features from Salesforce’s Summer ‘21 Release Notes
Planning for your Pardot Business Unit Implementation
Sercante Receives SI Trailblazer Fund From Salesforce Ventures
Pardot Marketing Data Sharing
Upgrading to the Salesforce-Pardot V2 Connector
Getting a List of Pardot Business Units For Your App – Programmatically
Can’t Sign In To Pardot: Salesforce SSO Now Required
Duck, Duck, Goose: How to play with Pardot Snippets!
21 Resources to Level-Up Your Pardot Emails In 2021
Pardot API and Getting Ready with Salesforce SSO Users Part 3A: Connecting to Pardot API from APEX
Pardot API and Getting Ready with Salesforce SSO Users Part 3B: Connecting to Pardot API from Code
Single Pardot Form, Multiple Completion Actions
Pardot API and Getting Ready with Salesforce SSO Users Part 2 – WordPress Pardot Plugin Edition
Pardot Goodies from Salesforce IdeaExchange
Common Pardot Salesforce Connector Errors & How to Fix Them
Considerations for Integrating Pardot + Sitecore
ParDreamin’ 2021 Recap
ParDreamin’ Day 4 Recap
ParDreamin’ Day 3 Recap
ParDreamin’ Day 2 Recap
The Official ParDreamin’ Guide For IT, Developers and Salesforce Admins
The Official ParDreamin’ Guide For “Accidental” Pardot Admins
The Official ParDreamin’ Guide for Advanced Pardot Admins
The Official ParDreamin’ Guide For Non-Profit & Higher Ed organizations
Announcing ParDreamin’ 2020
Pardot API and Getting Ready with Salesforce SSO Users
Prove the Impact of Conversational Marketing with Campaign Influence
How To Map Lookup Fields in Pardot
Close the Loop on Events: Splash and Pardot Integration
Campaign Influence Starter Pack: The Easy Button to Prove Results from Pardot
First-Party Cookies in Pardot: FAQs About the New Beta
A Pardot Admin FAQ: “Why do my emails break when forwarded?”
What the New Terminus + Pardot Integration Means for Your ABM Strategy
Creative Ways to Personalize Your Marketing with Pardot Advanced Dynamic Content
Q&A: Everything You Need to Know about Pardot Engagement Studio
What Successful Marketers Know About Salesforce Auto-Association
How to Get Sales to Actually Use Salesforce Engage
15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins
Why Salesforce is Discontinuing Pardot-Only Users & Moving to SSO
The Three L’s in Pardot: Lists, Location, and Lead Assignment
How to Test in Pardot Sandboxes, Training Orgs… and Even Production
The Pardot Sandbox: 9 Need-to-Knows About this Critical Feature
Learn How Colleges and Universities are Adapting to Digital Change – MarTech for Higher Ed: A Sercante Seminar
Scoring Categories and HML: The Peanut Butter and Chocolate Moment
The 10 Best Pardot Ideas On the IdeaExchange
When to Use a Pardot List Email vs. Email Template (and What to Do if You Build the Wrong One)
4 Ways to Encourage & Automate Adding Contact Roles in Salesforce (New Post on The Drip!)
Impacted by COVID-19? Apply for the Pardot Bootcamp Scholarship
Pivoting Post-COVID: 6 Digital Strategies for Higher Education
Pushing Pardot: How to use Dynamic Content With More Than 25 Options
How Pardot Admins Can FINALLY Bury the Hatchet with Sales
How Pardot Admins Should be Thinking About Coronavirus
4 Tips for Avoiding Email Fatigue in Pardot
Pardot Scoring Category Basics: What, How & Why
COOOOO-KIEEEES: Preparing for Google Chrome 80 and Pardot HTTPS Updates
Behind the Pardot Curtain: New API Methods Are Here!
5 Tips to Make Over Your Pardot Email Templates
How Knowing Pardot Saved My Bacon… Twice
Creating Complex Rule Logic in Pardot Engagement Studio
Pardot Grading 101: How to Rate The Quality of Your Prospects
How to Update Salesforce Picklists & Keep In Sync with Pardot
13 Best Practices to Consider When Migrating to Pardot from Another MAP
How to Add Character Limits to Fields in Pardot Forms
Why Pardot Admins Need to Know HTML & CSS
When ABM Meets Conversational Marketing

Aw, man!

Hope to see you there next year.