As a Pardot consultant, I run into a lot of people who are stuck.
They’re not getting the value the wanted out of the tool.
They’re not sure what to do next.
The ocean of possibility feels daunting. Continue reading When Fear Stops Pardot Pros in Their Tracks
There are a million reasons to not do something.
But many of the ones we say out loud are… how do I put this… not real.
Continue reading I Can’t Because…
Back in January, I posted an appeal to all of the talented Pardot and Salesforce admins at the ecosystem… looking for able bodies and willing hearts to join the Sercante team. At the time, my firm was about 2 months old, and Sercante needed all of the contract talent it could find to service our handful of clients. Continue reading Is Hustle Your Middle Name? Come Play in the Sercante Sandbox
Sara McNamara and I were chatting about this question the other day:
Why is there so much turnover in marketing automation roles?
An optimist might conclude marketing automation managers are in crazy high demand and are recruited away to greener pastures. But the real answer is probably a little less rosy. Continue reading 6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]
It’s spring cleaning season, ladies and gentlemen. So roll your sleeves up, throw on some Cardi B, and let’s freshen up that Pardot org of yours.
A Pardot org is just like the back corner of your closet. It’s easy for “stuff” to accumulate — and it is well worth it to periodically evaluate what still fits and what’s no longer flattering. Continue reading 13 Spring Cleaning Tips for a Spotless Pardot Org
One question I frequently get asked is:
“What does a typical Pardot admin (or consultant, feeelancer, et. al) make?”
Now THERE’S a loaded question. Continue reading How Much do Pardot Admins & Consultants Make?