Announcing the 2021 ParDreamies Pardot Award Winners

The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform. 

Individuals submitted their stories as independent consultants, on behalf of their clients as part of an agency, and as in-house Pardot admins and marketing professionals. Then, we announced the winners of the ParDreamies Awards during the ParDreamin’ VIP After Party on October 28, 2021.

Here are the winners of the 2021 ParDreamies Pardot Awards.

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ParDreamin’ 2021: The Pardot World’s Big Virtual Gathering

ParDreamin’ 2021 is the only global virtual conference that lasts three days and focuses on all things Pardot and marketing automation.

We’re pulling together marketing minds at all levels to learn together, network, and explore new territories. Pardot experts from around the world are gathering to share information they’ve learned the hard way through determination, and the easy way — from the Pardot community.

So pack your satchel and grab some snacks. Here’s what you can expect as you trek your way through ParDreamin’ 2021.

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5 Steps to Pass the Pardot Specialist Certification Exam

Whether you’re an experienced Pardot admin or relatively new to the Pardot platform, passing the Salesforce Pardot Specialist Certification exam is a great way to demonstrate your skills and expertise. 

In this article, I share the five steps I took to pass the Pardot Specialist Certification exam – reviewing the exam resources, studying, taking practice exams, harnessing key test-taking strategies, and preparing to meet the exam requirements. In each step, you’ll find tips and strategies plus links to guide you through this process.

Ready to dive in? Let’s do this.

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Announcing The Spot for Pardot Jobs

We’re thrilled to announce a new platform we’ve launched for finding and posting jobs related to Pardot and Salesforce.

Supporting the Pardot community by sharing knowledge built the foundation for The Spot for Pardot in the Salesforce ecosystem. The Spot for Pardot Jobs hatched from that idea. 

We already share how-to guides, career advice, and occasional war stories with the community. So, we decided to kick it up a notch by helping marketing professionals find opportunities working with Pardot and other technology tools.

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3 Soft Skills That Make A Pardot Admin Awesome

User roles within Pardot are often discussed from the perspective of capabilities rather than core competencies. A quick google search for “Pardot Admin” will tell you what an admin has access to. Still, little guidance is given around the skills, perspectives and competencies that Pardot Admins need to be wildly successful. 

In our guide to being an exceptional pardot admin, we talked about perspective, how adjusting how we think, talk, and tackle Pardot can help unlock its full potential. This post will focus on competencies, notably how awesome Pardot Admins can simplify complexity and make Pardot accessible to everyone.   

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Sercante Receives SI Trailblazer Fund From Salesforce Ventures

Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the growth of next-generation consulting firms. 

This funding opens new opportunities to amplify our partnership with Pardot and gives us the ability to expand our team across all departments, increase investment in R&D, and continue to grow our international footprint. 

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Is Hustle Your Middle Name? Come Play in the Sercante Sandbox

Back in January, I posted an appeal to all of the talented Pardot and Salesforce admins at the ecosystem… looking for able bodies and willing hearts to join the Sercante team.  At the time, my firm was about 2 months old, and Sercante needed all of the contract talent it could find to service our handful of clients. Continue reading Is Hustle Your Middle Name? Come Play in the Sercante Sandbox

6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]

Sara McNamara and I were chatting about this question the other day:

Why is there so much turnover in marketing automation roles?

An optimist might conclude marketing automation managers are in crazy high demand and are recruited away to greener pastures. But the real answer is probably a little less rosy.   Continue reading 6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]