Sercante Receives SI Trailblazer Fund From Salesforce Ventures

Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the growth of next-generation consulting firms. 

This funding opens new opportunities to amplify our partnership with Pardot and gives us the ability to expand our team across all departments, increase investment in R&D, and continue to grow our international footprint. 

Continue reading Sercante Receives SI Trailblazer Fund From Salesforce Ventures

Is Hustle Your Middle Name? Come Play in the Sercante Sandbox

Back in January, I posted an appeal to all of the talented Pardot and Salesforce admins at the ecosystem… looking for able bodies and willing hearts to join the Sercante team.  At the time, my firm was about 2 months old, and Sercante needed all of the contract talent it could find to service our handful of clients. Continue reading Is Hustle Your Middle Name? Come Play in the Sercante Sandbox

6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]

Sara McNamara and I were chatting about this question the other day:

Why is there so much turnover in marketing automation roles?

An optimist might conclude marketing automation managers are in crazy high demand and are recruited away to greener pastures. But the real answer is probably a little less rosy.   Continue reading 6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]

13 Spring Cleaning Tips for a Spotless Pardot Org

It’s spring cleaning season, ladies and gentlemen. So roll your sleeves up, throw on some Cardi B, and let’s freshen up that Pardot org of yours.

A Pardot org is just like the back corner of your closet.  It’s easy for “stuff” to accumulate — and it is well worth it to periodically evaluate what still fits and what’s no longer flattering. Continue reading 13 Spring Cleaning Tips for a Spotless Pardot Org