6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]

Sara McNamara and I were chatting about this question the other day:

Why is there so much turnover in marketing automation roles?

An optimist might conclude marketing automation managers are in crazy high demand and are recruited away to greener pastures. But the real answer is probably a little less rosy.   Continue reading 6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]

13 Spring Cleaning Tips for a Spotless Pardot Org

It’s spring cleaning season, ladies and gentlemen. So roll your sleeves up, throw on some Cardi B, and let’s freshen up that Pardot org of yours.

A Pardot org is just like the back corner of your closet.  It’s easy for “stuff” to accumulate — and it is well worth it to periodically evaluate what still fits and what’s no longer flattering. Continue reading 13 Spring Cleaning Tips for a Spotless Pardot Org