Are you Ready for the Pardot Prospect Mailability Upgrade?

Pardot announced some big prospect mailability changes in their Summer ‘21 release, and those changes are becoming permanent for everyone with the Winter ‘22 release

So, let’s break down exactly what’s changing, what your Pardot users need to know, and how to protect your prospects’ email preferences after this change. 

Continue reading Are you Ready for the Pardot Prospect Mailability Upgrade?

What’s the Worst Thing that Can Happen to Spammy Email Marketers? 

“You guys, we can’t.  It’s like actually illegal.”

–Me, to a room full of raised eyebrows, doing my darndest to convince sales reps not to spam everyone and their mom.

Several recent blogs here are the Spot for Pardot have been posted about GDPR, CASL, and other kinds of email compliance considerations.  But what will REALLY happen if you break these laws? Continue reading What’s the Worst Thing that Can Happen to Spammy Email Marketers?