The Ultimate Pardot Admin Guide to Web Tracking Cookies

Undoubtedly, you’ve heard the conversations in the Pardot community about web browsers no longer supporting third-party web tracking cookies. If you haven’t, are you hiding in a cookie jar? If you have, you may be wondering how this abandonment of third-party cookies affects your use of Pardot.

We’ll start with the basics before diving into enabling first-party web tracking cookies in your Pardot instance. You’ll also find solutions to overcome challenges related to having multiple websites that do not share the same domain name.

Continue reading The Ultimate Pardot Admin Guide to Web Tracking Cookies

Marketing Hocus Pocus: 6 Pardot Horror Stories to Avoid

The life of a marketing and sales consultant is never boring at Sercante, working with companies of all shapes and sizes on tasks both large and small.

The days flow along in a sensible cadence … until …

Are you a Halloween horror story fan?

Marketing has its own kind of terror — not in the chainsaw/demonic way, but on the topics of spam, user roles, missing form follow-up, sync mishaps — you get the picture.

Read on — if you dare! (But really, you should — you’ll learn a few tricks.)

Continue reading Marketing Hocus Pocus: 6 Pardot Horror Stories to Avoid

Preserving Prospect Email Preferences After the New Pardot Mailability Upgrade

The Salesforce Winter ‘22 release made the Pardot Prospect Mailability upgrade permanent for all orgs. And it also introduced four new user abilities that allow for more control over which Pardot user roles can edit the new Prospect Mailability fields.

Continue reading Preserving Prospect Email Preferences After the New Pardot Mailability Upgrade

Are you Ready for the Pardot Prospect Mailability Upgrade?

Pardot announced some big prospect mailability changes in their Summer ‘21 release, and those changes are becoming permanent for everyone with the Winter ‘22 release

So, let’s break down exactly what’s changing, what your Pardot users need to know, and how to protect your prospects’ email preferences after this change. 

Continue reading Are you Ready for the Pardot Prospect Mailability Upgrade?

What’s the Worst Thing that Can Happen to Spammy Email Marketers? 

“You guys, we can’t.  It’s like actually illegal.”

–Me, to a room full of raised eyebrows, doing my darndest to convince sales reps not to spam everyone and their mom.

Several recent blogs here are the Spot for Pardot have been posted about GDPR, CASL, and other kinds of email compliance considerations.  But what will REALLY happen if you break these laws? Continue reading What’s the Worst Thing that Can Happen to Spammy Email Marketers?