How to Audit Dynamic Content and Variable Tag Usage with the Pardot API

By Erin Duncan & Mike Cruezer

Incorporating dynamic content and variable tags is an excellent way to personalize your emails, forms, and landing pages. But viewing where dynamic content and variable tags are in use is a proverbial black hole. 

Not knowing where these items are used makes updating or deleting dynamic content and fields risky. You don’t want to leave a big blank space in an email template or send a prospect an email that says “We would like to offer you              for a limited time.”

Completing an audit can reveal all the places Pardot Variable Tags and Dynamic Content are in use. So, where do you start?

Continue reading How to Audit Dynamic Content and Variable Tag Usage with the Pardot API

Four big Salesforce Winter ‘22 Pardot highlights

It’s time to prepare for the Salesforce Winter ‘22 Release and how it will affect your Pardot instance.

We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways. 

So, if you’re using and managing Pardot for your company or organization, then you’re in the right place. We’re going to cover everything you need to know about the Salesforce Winter ‘22 Release for Pardot admins and users.

Continue reading Four big Salesforce Winter ‘22 Pardot highlights

15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins

Building landing pages in Pardot can be an interesting challenge because, depending on your needs and the skillset of your team, there are multiple ways to go about it.  Continue reading 15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins

Using Preview & Preheader Text in Pardot to Encourage Opens: Questions & Answers

BY KIM CONNELL

It’s an increasingly competitive environment to try to catch anyone’s attention — your prospects, your customers, even that dude on Tinder (okay, kidding on that last one).  But seriously — our span of attention just keeps getting smaller, and our inboxes keep getting fuller.  

So how’s an email marketer to stand out in this environment?  Continue reading Using Preview & Preheader Text in Pardot to Encourage Opens: Questions & Answers