How to Develop Custom Lightning Email Components for Pardot

The Salesforce Winter ‘22 release introduced the ability to create a custom Lightning Web Component (LWC) for Lightning Email Content, and with Spring ‘22 we have the same ability for Pardot Lightning Email Templates.

With this new feature, you can create components for standard areas of emails, such as footers or headers. Or, use it for more complex items, such as displaying upcoming events or gathering prospect feedback.

In this post, we will present the code for 5 different LWCs, walking you through the most simple example and incrementing from there.

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Everything to Know About the Pardot Lightning Email Builder

I’ve seen a lot of information about implementing the new Lightning Email Builder, but I wanted to get into the nitty gritty details of how to build Lightning Email Templates and Content, the current limitations, and when the new builder should be used over the classic builder. 

Before we dive in, here is a quick overview of the Lighting Email Builder and its different sections:

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New Pardot Feature: Custom Components for Email Content

The Pardot Winter’ 22 release includes a new way to add content to emails you create using the email content builder in Pardot Lightning. Custom components allow marketers to easily build a library of standardized components users can drag-and-drop into email content builder emails without needing to edit HTML or CSS. 

With this new feature, you can create components for standard areas of emails, such as footers or headers. Or, use it for more complex items, such as displaying upcoming events or gathering prospect feedback. 

You can create your own custom components, or search for components built by third parties in the Salesforce AppExchange. 

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How to Empower Higher Ed Marketing Teams with Pardot

Higher ed institutions around the world are embracing a digital future with the shift to marketing with Pardot. 

The traditional way of reaching prospective students, donors, and community partners is being replaced by personalized digital marketing tactics. And an integrated marketing platform is the key to connecting institutional departments while providing right-time and right-message communications.

Enter Pardot. Marketing teams at higher education institutions that are also Salesforce customers can finally feel like they’re part of the action. That’s because Pardot is built on the Salesforce platform, which enables marketing teams to connect their data and content to other departments at their institution. And Pardot allows marketers to generate valuable leads, nurture relationships, and convert more prospects throughout the power of marketing automation.

This is how Pardot empowers marketers working in higher education to reach their goals.

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ParDreamies Best In Show Pardot Award Winner: Destined

The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. Winners of the ParDreamin’ awards get bragging rights for their team and company, a sweet swag pack, and a fancy trophy to remind them how awesome they are every day.

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ParDreamies Grassroots Innovation Pardot Award Winner: BrandEd Holdings

The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. Winners of the ParDreamin’ awards get bragging rights for their team and company, a sweet swag pack, and a fancy trophy to remind them how awesome they are every day.

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Nonprofits on Salesforce: How to Leverage Pardot for Marketing and More

Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy. 

But, isn’t Pardot only meant for teams following a B2B marketing strategy? While Pardot is built in a way that’s ideal for B2B marketers, lots of nonprofits follow a strategy that’s similar to deliver a diverse range of services to communities.

Here’s how nonprofits of many shapes and sizes use Pardot to drive marketing, fundraising, and volunteer management strategies.

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ParDreamies Extending Pardot Award Winner: LexisNexis Canada

The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. Winners of the ParDreamin’ awards get bragging rights for their team and company, a sweet swag pack, and a fancy trophy to remind them how awesome they are every day.

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ParDreamies Personalization Perfection Pardot Award Winner: Restaurant 365

The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. Winners of the ParDreamin’ awards get bragging rights for their team and company, a sweet swag pack, and a fancy trophy to remind them how awesome they are every day.

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Announcing the 2021 ParDreamies Pardot Award Winners

The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform. 

Individuals submitted their stories as independent consultants, on behalf of their clients as part of an agency, and as in-house Pardot admins and marketing professionals. Then, we announced the winners of the ParDreamies Awards during the ParDreamin’ VIP After Party on October 28, 2021.

Here are the winners of the 2021 ParDreamies Pardot Awards.

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