One of the tricky and little-known-things about Pardot is how the system handles blank values.
If you’ve never had a reason to, you probably haven’t thought about it. But when it DOES come up — here’s what you need to know to be ready. Continue reading Drawing a Blank: How Pardot Handles Empty Field Values
Pardot and Sales Cloud. They’re made for each other. Like peanut butter and jelly, cookies and cream, whiskey and Diet Coke — both function better with the other tightly integrated. Continue reading 3 New Pardot Features Bringing the One Platform Vision to Life
One of my favorite Pardot AEs texted me about the Pardot user sync as soon as it was publicly announced, asking what I thought of it. I told her people would have one of 2 reactions:
- Wait, this doesn’t already exist
- It’s about damn time
Either way — this is one of those features that once you turn on, you can never backpedal away from. If this instills you with mild terror, read on for a summary of next steps on getting this up and running in your org. Continue reading How to Turn on User Sync: A Guide for Paranoid Pardot Admins
Does this look familiar?
I can’t tell you how many Salesforce orgs I log into that have the “Pardot Social Data” Visualforce page added to the contact/lead page layout, and it displays a big window of nothingness.
But it’s not that hard to set up, so consider: a) taking 5 minutes to do so, or b) removing it from your page layout already. Continue reading Pardot Social Data: That FullContact Thing Everyone Forgets
Using Eventbrite to manage your events, and Pardot for your emails and marketing automation?
The good news: they integrate! The bad news: only sorta. Continue reading The Pardot Eventbrite Connector: What is it Good For?