An Ode to Chubbies & an Experiment with Unique Sender Names

A few months ago, I posted a confession that I Have an Email Marketing Crush on CB Insights.

And now, there’s another brand that’s making my heart throb. It’s Chubbies, ladies and gentlemen.  Yes, the uber southern frattastic short shorts brand.  Their subject lines are bold and absolutely hilarious. Continue reading An Ode to Chubbies & an Experiment with Unique Sender Names

A Different Kind of “Lead”: How to Nurture Your Employees with Pardot

Marketing automation was designed to support sales and achieve efficiency in reaching prospects at scale.

But the benefits don’t stop there. Nurturing can be used for many other types of business relationships – including customers, partners, suppliers, and even your employees. Continue reading A Different Kind of “Lead”: How to Nurture Your Employees with Pardot