Pardot API and Getting Ready with Salesforce SSO Users Part 2 – WordPress Pardot Plugin Edition

In only a few weeks, Salesforce is moving all Pardot users to single sign-on (SSO) and all API integrations must use Salesforce OAuth.

If you’re adjusting the Pardot plugin on your WordPress website to get ready for these changes and, despite following the steps in our first blog, are hitting authentication errors, this blog may help.

In this post, we’re going to cover how to resolve common errors that may come up as you authenticate the Pardot Plugin in WordPress and the final step to authenticate user account settings for SSO.

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Common Pardot Salesforce Connector Errors & How to Fix Them

It’s a sad fact in life that sometimes you can do everything right and still encounter issues. This is also true for the Pardot/Salesforce connector.

The three most common Pardot Salesforce Connector errors we see marketing automation admins continuously face are:

  1. “Your Salesforce Connector User does not have all of the permissions Pardot expects”
  2. “Prospect and custom object sync has been paused since [a certain date/time]. If sync is paused for more than 30 days, you’ll need to do a full sync to get all updates.”
  3. The connector is stuck on “Verification in Progress

Here is how to solve these common Pardot Salesforce Connector Errors.

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ParDreamin’ Day 4 Recap

Day 4 of ParDreamin’ kicked off today with a Demo Jam! Sercante’s own Celine Newsome and Mike Creuzer helped to lead us through 3-minute demos from our sponsors. The demo jam was, to our knowledge, the first ever Pardot focused demo jam. The chat was rowdy and fast and everyone loved the “golden hook” for sponsors who went over! That’s right, we cut off those who went over! Sercante was crowned winner by the attendees and we handed out Dragons to participants who chatted it up at the demo jam! It was a great, high energy session to start the 4th and final day of ParDreamin’!

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The Official ParDreamin’ Guide For IT, Developers and Salesforce Admins

BY MARCOS DURAN

We know you are busy with a mountain of JIRA support tickets to go over before the end of the year so let me keep this brief.

Supporting a marketing team of 1 or of 15+ people that often come to you when they are “stuck”? If so, this guide is for you! Learn how to tackle your team’s questions around lead routing, campaign influence, general configuration, and more.

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The Official ParDreamin’ Guide For “Accidental” Pardot Admins

BY MARCOS DURAN

This year has been interesting to say the least. You might have just started your first marketing job that requires Pardot experience this year or maybe you ended up being the “accidental” Pardot admin that everyone is talking about on Twitter. Your title may not reflect your new marketing automation responsibilities (yet) but you have a new shiny toy to play with. Its name is Pardot, and, frankly, by the looks of it, you don’t know where to start.

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The Official ParDreamin’ Guide for Advanced Pardot Admins

BY MARCOS DURAN

ParDreamin’ is less than a week away. But you already knew that right? You’ve seen it all over Twitter and LinkedIn for the past month or so. In fact, you probably know a bunch of the presenters from following them on Twitter (#MarketingChats anyone?).

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The Official ParDreamin’ Guide For Non-Profit & Higher Ed organizations

BY MARCOS DURAN AND JACQUELINE FASSETT

ParDreamin’ is less than a week away. Has your marketing team at your non-profit organization or higher education institution signed up yet?

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Pardot API and Getting Ready with Salesforce SSO Users

BY ADAM ERSTELLE

Back in June, Salesforce announced that the way we work with the Pardot API will be changing and that, beginning in early 2021, all Pardot users will be required to use Salesforce single sign-on. In preparation for this change, some services have started rolling out their updates, but how do you as a Pardot admin actually get ready? 

This blog post will provide step-by-step instructions on how to prepare, where to gather all the critical information you need, and a quick guide on testing that you are prepared for these changes.

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Prove the Impact of Conversational Marketing with Campaign Influence

BY JOANNA ROTTER

As a marketing team, you spend tons of time and resources building marketing campaigns that drive people to your website. Your website is the perfect place for prospects to learn about what you do and, most importantly, let you know who they are. As one of your most valuable assets, capitalizing on website visitors is just as important as getting them there. 

That’s where conversational marketing platforms, like Qualified, come into play. 

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How To Map Lookup Fields in Pardot

BY CELINE NEWSOME AND MIKE CREUZER 

Have you tried to map an important Salesforce field in Pardot, only to realize it’s not available in the Pardot field mapping dropdown list? Yeah, me too. The most common reason for this…It’s a dang lookup field in Salesforce, and Pardot doesn’t like lookup fields. 

If you’re wondering what a lookup field is, it’s when a field value is being sourced from another field or object.

Side note: User lookup fields are an exception here. Salesforce user lookup fields can be mapped to Pardot CRM User type fields.

If you’re still thinking you need that field in Pardot even though standard functionality won’t allow it, lucky for you, we have three solutions so you can still create and map the field you need in Pardot.

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