GUEST POST: How to Round Robin Prospects in Pardot without Salesforce Lead Assignment Rules

This post represents two “firsts”.  One, it’s the first guest blog ever on the Spot for Pardot, written by the incredibly talented Brittany Rhyme.  Two, it’s the first post in the “Will it Pardot?” series where we will discuss challenging use cases and how people have solved them when best practice rubber meets the actual in-real-life road. Continue reading GUEST POST: How to Round Robin Prospects in Pardot without Salesforce Lead Assignment Rules

On Salesforce Events & Time Well Wasted

I’m attending Connections and Texas Dreamin’ this week and couldn’t be more excited.

When talking about these events with other consultants and business owners, several have dismissed them saying:

“Oh those are a huge waste of time… I never get anything out of them.”

I wholeheartedly disagree with this assessment. Continue reading On Salesforce Events & Time Well Wasted

“Will It Blend?”: the Pardot Edition

One of my favorite marketing campaigns of all time is the “Will It Blend?” series on YouTube.

In case you missed it — in 2010, this company called BlendTec created a YouTube series putting ridiculous things into their blenders to prove how strong and awesome their product was.  Ridiculous things as in iPads, silly putty, skeletons, a Ford Fiesta, and more. Continue reading “Will It Blend?”: the Pardot Edition

Drawing a Blank: How Pardot Handles Empty Field Values

One of the tricky and little-known-things about Pardot is how the system handles blank values.

If you’ve never had a reason to, you probably haven’t thought about it.  But when it DOES come up — here’s what you need to know to be ready. Continue reading Drawing a Blank: How Pardot Handles Empty Field Values

Ship It Already: How to Start an Engagement Program & Build On It Later

It’s tempting to hold back on shipping a new piece of content or a nurturing program until it’s perfect.

But guess what, dudes – it will never be perfect.

Ship it.

Do it.

Press that button. Continue reading Ship It Already: How to Start an Engagement Program & Build On It Later