The countdown to Connections is on.
What is Connections, you may ask? If you’re in digital marketing, commerce, or service, this is the Salesforce event for you. This year, it’s June 17-19th in Chicago, Illinois — and I could not be more excited for it. Continue reading It’s a Pardot Par-Tay: Join the Sercante Team at Connections!
Are you trying to send something to opted out prospects in Pardot, and wondering if operational emails could be a fit? This article breaks down everything you need to know. Continue reading Pardot Operational Emails: 7 FAQs on How & When to Use Them
A lot has gone down the weekend — and I’m not just talking about Game of Thrones. Continue reading #Permissiongeddon Next Steps: What Happened & What to Do Now
I love going to Salesforce events — both the ones put on by the mothership and the ones organized by the community.
It’s so easy to get caught up in day-to-day execution of marketing and sales ops. But every time I step away from the glowing computer monitor and out into the live action Salesforce community — it is beyond worth it. Continue reading Let’s Meet Up at May & June Salesforce/Pardot Events!
If you’re a current Drift user or have been eyeing the platform, good news — Drift now integrates with Pardot.
Let’s break down the key elements of the integration. Continue reading The Drift Pardot Integration: What It Does & Why It Matters
Dear Salesforce Admins everywhere,
I realize you may not have had to work that closely with us marketers before.
And that not all of us have taken the time to really understand what you do, or to appreciate the power of the platform you manage.
But it’s time for us to become besties and get on the same page.
Wanna know why? Continue reading An Open Letter to Salesforce Admins: Why Pardot is the Next Big Thing for Your Career
The Pardot Google Analytics connector is awesomesauce. And it’s remarkably low maintenance — but there are some nuances, and it’s still one of the things I get the most questions on during the implementation process or when people are ramping up reporting.
So, let’s dig into what this thing can do, and start with the very basics. Continue reading 10 FAQs on the Pardot Google Analytics Connector
We have more data than ever to gauge marketing performance. The Don Draper era:
“I know half of my advertising is wasted, I just don’t know which half”
…just isn’t going to fly for most marketers in 2019.
But how do you get beyond reporting on the easy stuff like page views, CTR, and conversion rate and demonstrate what marketing activities are contributing to pipeline? Continue reading Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter
Are you seeing a little Pardot authentication warning when you log into your org and are not sure why? It looks something like this… Continue reading What that Warning About the Pardot API Update Means
For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts.
Let’s revisit our old friend the A/B test. Because the results surprised us… Continue reading LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?