It’s a sad fact in life that sometimes you can do everything right and still encounter issues. This is also true for the Pardot/Salesforce connector.
The three most common Pardot Salesforce Connector errors we see marketing automation admins continuously face are:
- “Your Salesforce Connector User does not have all of the permissions Pardot expects”
- “Prospect and custom object sync has been paused since [a certain date/time]. If sync is paused for more than 30 days, you’ll need to do a full sync to get all updates.”
- The connector is stuck on “Verification in Progress”
Here is how to solve these common Pardot Salesforce Connector Errors.
Continue reading Common Pardot Salesforce Connector Errors & How to Fix Them
Day 4 of ParDreamin’ kicked off today with a Demo Jam! Sercante’s own Celine Newsome and Mike Creuzer helped to lead us through 3-minute demos from our sponsors. The demo jam was, to our knowledge, the first ever Pardot focused demo jam. The chat was rowdy and fast and everyone loved the “golden hook” for sponsors who went over! That’s right, we cut off those who went over! Sercante was crowned winner by the attendees and we handed out Dragons to participants who chatted it up at the demo jam! It was a great, high energy session to start the 4th and final day of ParDreamin’!
Continue reading ParDreamin’ Day 4 Recap
BY MARCOS DURAN
We know you are busy with a mountain of JIRA support tickets to go over before the end of the year so let me keep this brief.
Continue reading The Official ParDreamin’ Guide For IT, Developers and Salesforce Admins
Supporting a marketing team of 1 or of 15+ people that often come to you when they are “stuck”? If so, this guide is for you! Learn how to tackle your team’s questions around lead routing, campaign influence, general configuration, and more.
BY MARCOS DURAN
This year has been interesting to say the least. You might have just started your first marketing job that requires Pardot experience this year or maybe you ended up being the “accidental” Pardot admin that everyone is talking about on Twitter. Your title may not reflect your new marketing automation responsibilities (yet) but you have a new shiny toy to play with. Its name is Pardot, and, frankly, by the looks of it, you don’t know where to start.
Continue reading The Official ParDreamin’ Guide For “Accidental” Pardot Admins
BY MARCOS DURAN
ParDreamin’ is less than a week away. But you already knew that right? You’ve seen it all over Twitter and LinkedIn for the past month or so. In fact, you probably know a bunch of the presenters from following them on Twitter (#MarketingChats anyone?).
Continue reading The Official ParDreamin’ Guide for Advanced Pardot Admins
BY MARCOS DURAN AND JACQUELINE FASSETT
ParDreamin’ is less than a week away. Has your marketing team at your non-profit organization or higher education institution signed up yet?
Continue reading The Official ParDreamin’ Guide For Non-Profit & Higher Ed organizations
BY JOANNA ROTTER
As a marketing team, you spend tons of time and resources building marketing campaigns that drive people to your website. Your website is the perfect place for prospects to learn about what you do and, most importantly, let you know who they are. As one of your most valuable assets, capitalizing on website visitors is just as important as getting them there.
That’s where conversational marketing platforms, like Qualified, come into play.
Continue reading Prove the Impact of Conversational Marketing with Campaign Influence
BY CELINE NEWSOME AND MIKE CREUZER
Have you tried to map an important Salesforce field in Pardot, only to realize it’s not available in the Pardot field mapping dropdown list? Yeah, me too. The most common reason for this…It’s a dang lookup field in Salesforce, and Pardot doesn’t like lookup fields.
If you’re wondering what a lookup field is, it’s when a field value is being sourced from another field or object.
Side note: User lookup fields are an exception here. Salesforce user lookup fields can be mapped to Pardot CRM User type fields.
If you’re still thinking you need that field in Pardot even though standard functionality won’t allow it, lucky for you, we have three solutions so you can still create and map the field you need in Pardot.
Continue reading How To Map Lookup Fields in Pardot
BY WHITNEY ROSA
Splash – a super-powerful event marketing platform – helps organizations make in-person and virtual marketing efficient and successful. Splash lets you create branded registration forms, custom event promotions like emails, social share cards, and more while tracking registrations and analytics seamlessly on the dashboard. Think, Eventbrite on steroids.
The Splash integrations enable you to close the loop on your events and see the impact on your bottom line. Specifically, with the Splash and Pardot integrations you’re able to consolidate your data into one tool and bring event marketing into the fold within Pardot.
Continue reading Close the Loop on Events: Splash and Pardot Integration
BY MIKE MORRIS
A common theme that I’m hearing from clients is the need to show demonstrated ROI related to their marketing initiatives. Sound like anybody you know?
Continue reading Campaign Influence Starter Pack: The Easy Button to Prove Results from Pardot
I recently posted about the importance of auto-association and the role that it plays in properly attributing opportunities to the campaigns (What Successful Marketers Know About Salesforce Auto-Association). While this is a critical element in the accuracy of your reports, it does not magically solve all your reporting needs.
That’s where the Wizards at Secante Labs come in.