The good girls and boys will tell you that the best practice way to manage a healthy subscriber list is to do a double opt-in and to delete people you haven’t emailed in 6 months. And I agree — that is 100% what you should do if you want the cleanest, most engaged list possible.
But if you’re walking into an organization with a cobweb-encrusted subscriber list and a bunch of sales reps with their hands outstretched for leads, this best practice plan is going to go over like a lead balloon.
So how can you maximize the number of people you email and grow your list… while staying “hand wavy best practice-ish”? Continue reading 7 Hand Wavy Best Practice-ish Ways to Hang On To Your Email List
There are few things I like thinking about less than regulations impacting email marketers. But, it’s important for our businesses to CYA and it’s good for us as consumers, and blah blah blah.
I finally got around to catching up on GDPR compliance and how this impacts all of us Pardot admins. It’s kind of a lot. In 10 questions, here’s the quickest and least boring way I can summarize it: Continue reading GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide
I’m seriously dying of premptive FOMO knowing that there are so many amazing things cooking for Dreamforce. Like PAW-dot? That is just too perfect.
The only thing that can soothe my angsty soul: some awesome jams.
Every year, there are a handful of songs that I mentally link to Salesforce (like Black Eyed Peas? So DF11.) Continue reading 5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist
Even with an abundance of documentation, there will always be some degree of trial and error with new features. Real life is pretty much always much nuanced than your typical 500-word blog post lets on.
I ran into a “gotcha” moment with Pardot’s recently-added capability to repeat automation rules that I didn’t find referenced anywhere. I’m sharing this story so that you can avoid any surprises when using this awesome new feature in your org. Continue reading My SNAFU with Repeating Automation Rules in Pardot
I’m on so many email newsletters. It’s frankly ridiculous. But somehow, I can never find it in my heart to scroll to the bottom of the message and hit unsubscribe. Nay, I will spend years multi-selecting gazillions of pointless pieces of spam and archiving them (not even deleting them, what is wrong with me?!).
I’ve been rethinking this strategy (if you can call it that) lately, in the name of decluttering and minimalism, etc. Continue reading I Have an Email Marketing Crush on CB Insights
I learned a new buzzword today: “technical debt.”
I don’t know how I went so long without hearing it, because it is ALL. AROUND. ME. Continue reading What Technical Debt Are You Racking Up in Pardot?
Not going to call out specific products here, but lately I’ve had a few folks in the Salesforce ecosystem call my attention to new market entrants with an eyeroll-inspiring pitch.
“Have you seen XYZABCD? It can almost do all of the things Pardot can.”
Continue reading I’m Over the “Me Too” Tools
“MVP” is a term thrown around a lot in the software and start-up world. The concept is basically “what is the bare minimum we can do to get people to accept this.”
But honestly, that’s not enough. Customer (internal and external) expectations have skyrocketed. We’re all spoiled (for better or for worse) by the white glove digital service of Amazon, Netflix, Uber. Continue reading Don’t Launch a “Minimum Viable” Instance of Pardot – Strive for “Minimum Lovable”
You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce.
I’ve already warned my hubby that I will be streaming the keynotes live in the middle of the night European Central Time. He has accepted this compromise. Continue reading #DF17 Agenda Builder & Pardot Sessions Are Live! Cue the Crippling Fomo
Pardot Admins are some of the most humble people I’ve worked with.
“Well, we’re just doing the basics.”
“We’ve probably set it up all wrong.”
“We don’t know what we’re doing.”
Continue reading Pardot Admins & the Lurking Impostors