I’m noticing a trend.
People hate their implementation partners.
On at least a weekly basis, a prospective customer or a Salesforce AE with a red account will come to me with a story of a “failed implementation.” Continue reading The Dip & the Myth of the “Failed Implementation”
Valentines day is the perfect day to give somebody something special. So I wanted to share a resource with the Pardot community to address a longstanding pain point:
Turning both “Auto-fill Prospect Location Data from IP Address” in Pardot AND using Standard State & Country picklists in Salesforce at the same time. Continue reading Fixing the State/Country Mismatch Between Salesforce & Pardot
As a Pardot consultant, I run into a lot of people who are stuck.
They’re not getting the value the wanted out of the tool.
They’re not sure what to do next.
The ocean of possibility feels daunting. Continue reading When Fear Stops Pardot Pros in Their Tracks
If you’ve followed this blog for some time… you may or may not know that I also own a business called Sercante.
Sercante’s mission is to make marketers successful on the Salesforce platform. This usually includes (but is not limited to): Continue reading Join the Sercante Team!
A question I often hear from companies considering implementing Pardot:
“Should I buy Premier Support, or work with a consultant instead?”
Continue reading Pardot Premier Support vs. a Consultant: Which Should You Choose?
Okay, real talk time.
Not all companies who implement marketing automation are met with wild success and find themselves on the stage at Dreamforce. For every one of those marketing automation poster children, there are 5 other that are looking at their annual software bill thinking to themselves:
“Was this really worth it?”
Continue reading Why Pardot Implementations “Fail”
If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two.
This holiday season, while sipping egg nog and catching up release notes, I revisited my wish list. There have been lots of great features tucked into recent releases… and my short list of items for the next round include: Continue reading All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests
In the category of super random side projects, I made a coloring book.
Nope, not the kind for the little humans in your life. It’s called “Why Marketing Automation Admins Drink.” Continue reading Why Marketing Automation Admins Drink: An Adult Coloring Book for Email & Martech Pros
I went into a retail store a few weeks ago. I should have known better, but I was leaving for a vacation and desperately needed to buy a swimsuit.
I poked around online, but realized what I wanted couldn’t be shipped in time. So I drove to the mall. Ugh, gross. Continue reading When B2B Marketing Feels Like a Trip to the Mall
As B2B marketers, we spend a lot of time thinking about the buyer’s journey… maybe drawing some cool looking funnels… mapping our content to different decision making phases… you know the drill.
But this energy is wasted if your hard-earned leads end up being tossed like hot potatoes from rep to rep once they get in the door. Continue reading The Source of Awkward Lead Routing Fails