Category: Uncategorized

A few weeks ago, my team posted an offer for a Pardot Admin Bootcamp Scholarship.

The idea was that we’d offer 1-3 spots in our paid training course for marketers who have lost their jobs or are struggling to find work as a result of COVID-19 and are looking to expand their skillset.

We were floored by the response, and it’s clear to us that 1-3 spots isn’t enough.

So we’re changing things up to try to do what we can in supporting the Salesforce and Pardot ecosystem during this crazy time. Continue reading Impacted by COVID-19? Apply for the Pardot Bootcamp Scholarship

BY JACQUELINE FASSETT

COVID 19 has changed many industries, but none more than those which rely on in-person interaction. Like bars, restaurants… and most importantly, classrooms. 

Moving forward, it’s going to be a new world for campuses. A new, digital world. 

Schools who will be successful in 2020-2021 are sitting down to think through how to pivot recruitment, admissions, and student success for this new world. If they’re not already on your radar, here are 6 digital strategies you and your team can start building out now.  Continue reading Pivoting Post-COVID: 6 Digital Strategies for Higher Education

BY MIKE CREUZER and ROB WALTER

Pardot Dynamic Content is great, but only if you need fewer than 25 variations for a piece of content.

“MORE THAN TWENTY-FIVE VARIATIONS?”

…you might be thinking.

“Perhaps you need to be more specific with your audience segmentation!”

…you might say.

You might be right.

But for global marketing operations teams, 25 variations can be a vexing limitation if they want to keep things automated. Continue reading Pushing Pardot: How to use Dynamic Content With More Than 25 Options

BY MIKE MORRIS

The relationship between sales and marketing departments is not always the stuff dreams are made of.

In fact, sometimes it can be a real nightmare with both sides pointing fingers at each other and a total lack of collaboration and alignment. Continue reading How Pardot Admins Can FINALLY Bury the Hatchet with Sales

The economic ripple effect of everyone screaming “the sky is falling” is making that a reality for many businesses.  Many B2B companies are experiencing drops in sales and interruptions in their supply chain – and inevitably, one of the first expense areas the finance team comes for in economically challenging times is marketing.

So how should marketing ops folks navigate this? Continue reading How Pardot Admins Should be Thinking About Coronavirus

BY MIKE MORRIS

Congratulations! Your email campaigns are rocking – engagement and revenue are up. Your boss has also noticed your handiwork and, in the spirit of “no good deed goes unpunished”, has asked you to increase the number of email being sent.

Here are 4 tips that will help you honor her request, while smartly protecting against email fatigue. Continue reading 4 Tips for Avoiding Email Fatigue in Pardot

BY ERIN DUNCAN

Have you updated your scoring & grading recently? This is one of the most impactful and often underutilized areas of Pardot.

In a recent blog post, I broke down Pardot Grading 101: How to Rate The Quality of Your Prospects. This article will do a deep dive on another critical area: Scoring Categories. Continue reading Pardot Scoring Category Basics: What, How & Why

BY NATASHA WETTEN

If you’re a Pardot Admin, you might’ve received an email recently that either made total sense or perhaps went quickly into the “deal with it later” email pile. It’s about — jargon alert — “SameSite cookie attributes,” and we’ll tell you exactly what you need to do.
Continue reading COOOOO-KIEEEES: Preparing for Google Chrome 80 and Pardot HTTPS Updates

BY MIKE CREUZER

As one of the chief “Pardot API Geeks” here at Sercante (no, it’s not a real title, but I think it really should be) I’m really excited about two big changes to the Pardot API – one of which was confirmed on this week’s Pardot Product Roadmap webinar.

Wait, you don’t know what you can do with the Pardot API? Then you must’ve missed this post. I’ll forgive you if you open it a new tab and read it later. Continue reading Behind the Pardot Curtain: New API Methods Are Here!

BY MARCOS DURAN

New year, new… email marketing game?

This article covers a few quick tips and tools to level up your email marketing game with Pardot. Continue reading 5 Tips to Make Over Your Pardot Email Templates