Category: Uncategorized

Right before I started Sercante, I had a little career and emotional bump in the road.

At the time, it felt catastrophic.  Soul crushing. Continue reading Thank the Pargods for the Chip On Your Shoulder…

BY ERIN DUNCAN

Junk data — it’s an inevitable problem in any Marketing Automation system.

I’m talking about the Test@TestyMcTestface.com prospects of the world and other erroneous records that you just don’t need in your org.

From spambots, to competitors, to prospects who want your content but really don’t want to provide their info, junk data is going to find a way to get into your system. It’s a fact of life.

However, by employing some of Pardot’s native features and setting up dynamic lists to identify junk data, you can quickly and easily give it the boot. Continue reading Junk Data in Your Pardot Org: Why it Matters and How Admins Can Mitigate & Manage It

Inspired by the upcoming WITness Success conference, I recently posted a list of Women-Owned Salesforce Partners & ISVs.

Spoiler alert: this list isn’t super long, and I’d love to change that. Continue reading The 8 Best Ways to Support Women-Owned Salesforce Businesses

This week is WITness Success 2019, the annual gathering of Salesforce Women in Tech.  I’ve never been before, and I’m really excited to attend.

My friend Mel Fellay (the founder of Spekit) and I were thinking about organizing some kind of event for female founders, and it struck me that I don’t know very many female entrepreneurs in the Salesforce ecosystem.  So I turned to Google – and started compiling a list of every woman-owned business related to Salesforce that I could find.  Continue reading Women-Owned Salesforce Partners & AppExchange Companies: A Running List

BY MAURA RIVERA

Hey Pardot friends, Maura here from the team at Qualified. I’m excited to have the chance to connect with this group of Pardot superfans!

Today I want to dive into the hot topic of conversational marketing and what it means for the world of Pardot. 
Continue reading Conversational Marketing: What is it & What Does it Mean for Pardot Customers?

I could not be more impressed with the Qualified team and the conversational marketing tools they are building for Pardot.

The Qualified team recently invited me to discuss all things B2B marketing with their marketing director Maura Rivera, and they’ve shared text and audio highlights in a blog post… check it out here: Salesforce Trailblazer Spotlight — Andrea Tarrell.

Are you exploring conversational marketing in Pardot and what it can do for your business? Any “lessons learned” to share? Or any burning questions the Sercante team and I can answer?

Let’s hear it in the comments!

Pardot has a default limit of 10,000 mailable prospects in an account. If you have more peeps to talk to than that, you can purchase additional prospects in increments of 10,000.

But what if you have 10,003 prospects? Do you really have to pay for a whole 10K person block?

Maybe, maybe not. Continue reading 7 Ways to Cut Down Your Mailable List in Pardot (& One Thing to NOT Do)

Sercante is growing like whoa, and we’re looking for talented individuals to join our ranks (now 22 people strong!)

We’re moving really fast and have a pretty unique culture. It’s not for everybody — but for those that fit, it’s a growth opportunity like no other. Continue reading Looking for Your Next Gig in the Pardot & Salesforce Ecosystem?

BY ERIN DUNCAN

Our team at Sercante gets along pretty well most of the time. But there are two pervasive areas of contention that will get our crew fired up real quick: AMPSEA and Tags.

After a particularly spirited debate on the usefulness of Tags at a company retreat, we came to the conclusion that Tags are the raisins of Pardot. Continue reading Why Tags are the Raisins of Pardot [& 5 Use Cases for Them]

Dynamic lists in Pardot rock. They’re one of my favorite things to demo to a customer who has been working with Mailchimp or a legacy MAP that’s not connected to Salesforce.

The awesome part: You define rule criteria once — and then your dynamic list uses that rule to add and remove prospects from that list based on the criteria. Wahoo!

To those of us who have been on the platform for a while, this is old hat — but it is downright earthshattering for marketers who have had to manually export/import lists for every campaign they rule.

A not awesome part, though: Sometimes you have a LONG list of criteria to include, and making those updates gets really tedious. Continue reading A Better Way to Add Long Lists of Values to Rule Criteria in Pardot Dynamic Lists