13 Spring Cleaning Tips for a Spotless Pardot Org

It’s spring cleaning season, ladies and gentlemen. So roll your sleeves up, throw on some Cardi B, and let’s freshen up that Pardot org of yours.

A Pardot org is just like the back corner of your closet.  It’s easy for “stuff” to accumulate — and it is well worth it to periodically evaluate what still fits and what’s no longer flattering. Continue reading 13 Spring Cleaning Tips for a Spotless Pardot Org

A Different Kind of “Lead”: How to Nurture Your Employees with Pardot

Marketing automation was designed to support sales and achieve efficiency in reaching prospects at scale.

But the benefits don’t stop there. Nurturing can be used for many other types of business relationships – including customers, partners, suppliers, and even your employees. Continue reading A Different Kind of “Lead”: How to Nurture Your Employees with Pardot

Talking Marketing Automation with Industrial Sage

Last week, I had the opportunity to join the Industrial Sage Podcast to riff on marketing automation and lead gen.

When I hear “podcast” I usually think audio only… so I will confess my heart skipped a beat or 3 when I walked in and saw video cameras for days. Continue reading Talking Marketing Automation with Industrial Sage

Cool Product Alert: SalesTing Automagically Gets the Sales Data Marketers Need to Attribute Revenue

I met someone at a Pardot event a few weeks ago who told me about a fascinating start-up.

It’s called SalesTing (Sales + Marketing, get it?) and their mission is to generate more “growth moments” in your pipeline. Continue reading Cool Product Alert: SalesTing Automagically Gets the Sales Data Marketers Need to Attribute Revenue

10 Reasons Listicles Represent the Best & Worst of Digital Marketing

Listicles. I hate them. Truly despise them. But then also kind of love them.

If you’re not familiar with this buzzword, a listicle is an article that — you guessed it — is written in the form of a list.  There are pros and cons to this approach. Let’s explore. Continue reading 10 Reasons Listicles Represent the Best & Worst of Digital Marketing

Salesforce’s FY End: 7 Ways Pardot Admins Can Get a Screamin’ Deal

One unique quirk about Salesforce is that their fiscal year ends January 31.  According to Benioff’s Behind the Cloud, this move was to better align with customer buying patterns and the old budget / new budget purchasing frenzy.

But what does that mean to you, you might be wondering? Continue reading Salesforce’s FY End: 7 Ways Pardot Admins Can Get a Screamin’ Deal

Gamifying Subscriber Referrals with Pardot

I love a good challenge.  Especially one about how to leverage Pardot functionality to its fullest potential to level up your marketing.

So when the wonderful Kevin Baldacci from the Pardot Product Marketing team tagged me in a Linkedin post yesterday, my reaction was “GAME ON!” Continue reading Gamifying Subscriber Referrals with Pardot