“The world has changed.”
“The old playbook is fundamentally broken.”
“The way we do business has radically transformed.”
Yeah okay, these are true in some cases. But they are overused catchphrases that are becoming borderline mind-numbing. Continue reading Can We Just Admit The ABM vs. Inbound War is Made-Up?
As you may have heard, Apple made a move that significantly limits the ability advertisers and companies have to place cookies on your devices. Changes are coming down the pipeline for iPhones, iPads, and Macs. Cue the advertiser freakout.
Or, maybe you haven’t heard — it hasn’t gotten all that much coverage, and when I Googled “new apple cookie,” the first result was for Pillsbury Salted Caramel Apple Cookies.
So now, I’m hungry. But setting snacks aside for a moment, let’s think through what this means for Pardot users. Continue reading What Does Apple’s New Cookie Change Up Mean for Pardot Users?
Exactly like it’s spelled, dammit. PAR-DOT.
Every time I hear a marketing automation “expert” utter the word “Par-dough” I want to bang my head against my desk.
It’s not a fine wine. (Although if it was, I’d definitely drink it.) Continue reading A surprisingly FAQ: How do you pronounce Pardot?
Every Salesforce and Pardot geek knows that Dreamforce is when the biggest, baddest product announcements come to light. With just 6 weeks until the big event, I feel like a kid impatiently waiting for Christmas.
There was a tantalizing tidbit posted in the Success Community last week with a few hints: Continue reading Sooo… what’s up with the Pardot “Edge Pilot”?
If you’re early in your marketing automation journey, you’re probably gobbling up blogs and advice everywhere you can find it. One of my favorite ivory tower best practices is to start by creating a “service level agreement” about leads to pass on to sales.
But if you ask sales what leads they want to see, you know what they’ll say? Continue reading STOP! Don’t Give Sales Those Pardot Leads
So you’re ready to add a Pardot Administrator to your team. You’ve polished up your job description, you’ve broadcasted it far and wide to your network, you’re getting resumes – now how do you pick the right fit talent?
Of course, an ideal candidate would be someone who has Pardot experience and knows the system inside and out. Depending on your budget and market availability for talent, however, that might not be realistic. Continue reading How to Hire a Rockstar Pardot Administrator
I love surprises – surprise parties, surprise presents, surprise announcements.
But this blog isn’t about THOSE kind of surprises. It’s about those “well shit, I didn’t see that coming” things that can rear their heads in a technology implementation project.
Having helped several dozen companies ramp up on Pardot, there are a few recurring things that I see come up that weren’t clearly communicated in the sales process: Continue reading Real Talk: 5 Surprises When Implementing Pardot
Hi, internet! This is my first post over here at TheSpotForPardot.com. So far I have a loyal following of three: me, my husband Buck, and my out-of-control energetic German Shepherd Murphy. (Hey, it’s a better 3 than me, myself, and I.)
This site is a future hub for all things Pardot – blogs, stories of people rocking the platform, and maybe even a training course or two someday (safe harbor.) My current form of gainful employment is managing a global Pardot rollout for the B2B division of a Fortune 500 firm. In the past, I’ve worked with agencies, consulting firms, and corporations on Pardot implementations and optimization projects. Continue reading Hello, world!