ABOUT

Hey there! I’m Andrea Tarrell – and you’ve reached The Spot, a blog about all things Pardot and Marketing Automation.

I’m a certified Pardot consultant & Salesforce MVP with 8+ years on the platform. This blog is where I share how-tos, miscellaneous ideas, & the occasional war story.

My firm Sercante helps companies of all shapes and sizes optimize their lead-to-revenue processes on the Salesforce platform.

CONTACT

andrea@thespotforpardot.com 530.307.0534

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Latest Posts

#Permissiongeddon Next Steps: What Happened & What to Do Now
Let’s Meet Up at May & June Salesforce/Pardot Events!
The Drift Pardot Integration: What It Does & Why It Matters
An Open Letter to Salesforce Admins: Why Pardot is the Next Big Thing for Your Career
10 FAQs on the Pardot Google Analytics Connector
Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter
What that Warning About the Pardot API Update Means
LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?
The Dip & the Myth of the “Failed Implementation”
Fixing the State/Country Mismatch Between Salesforce & Pardot
When Fear Stops Pardot Pros in Their Tracks
Join the Sercante Team!
Pardot Premier Support vs. a Consultant: Which Should You Choose?
Why Pardot Implementations “Fail”
All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests
Why Marketing Automation Admins Drink: An Adult Coloring Book for Email & Martech Pros
When B2B Marketing Feels Like a Trip to the Mall
The Source of Awkward Lead Routing Fails
A Look Back at the First Year of Sercante
Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive
8 Tips for Success When Working With a Pardot Consultant
I Can’t Because…
Top Secret Pardot Project: Burn After Reading
It’s a Blogiversary! A Look at the Top 10 Posts from Year 1
Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type
6 Insights for Pardot Admins from INBOUND 2018
3 Ways to Clear Hard Bounces & Opt Outs in Pardot
Pardot Diehards: This is Your DF18 Must-See Session List
An Ode to Chubbies & an Experiment with Unique Sender Names
#VoteAndPromote: Let’s Get Some Pardot Action on the IdeaExchange
Elon, Take Some Advice & a Nap, Bro
Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool
How Much is Too Much in Email Marketing?
Is Hustle Your Middle Name? Come Play in the Sercante Sandbox
Why California Adopted a “Mini GDPR” & What Pardot Admins Should Do Next
4 Pros & Cons of Outsourcing Pardot Work
13 Scantily Documented Pardot Surprises
When Suppression Lists Don’t Suppress
GUEST POST: How to Round Robin Prospects in Pardot without Salesforce Lead Assignment Rules
On Salesforce Events & Time Well Wasted
“Will It Blend?”: the Pardot Edition
7 Huge Lessons GDPR Has Already Taught Us About Email Marketing
Drawing a Blank: How Pardot Handles Empty Field Values
Ship It Already: How to Start an Engagement Program & Build On It Later
10 Engagement Studio “Gotchas” to Watch Out For
Using GIFs In Email Marketing to Surprise & Delight
3 New Pardot Features Bringing the One Platform Vision to Life
Connected Salesforce + Pardot Campaigns [In Beta] and How They’re Going to Rock Our Worlds
How to Turn on User Sync: A Guide for Paranoid Pardot Admins
Pardot Social Data: That FullContact Thing Everyone Forgets
GET THE SLIDES: What Pardot Admins Need to Do About GDPR, CASL & CAN-SPAM
6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]
Join the ATL User Group to Talk GDPR, CASL, CAN-SPAM & More!
13 Spring Cleaning Tips for a Spotless Pardot Org
A Different Kind of “Lead”: How to Nurture Your Employees with Pardot
Accessibility in Email Marketing: What Pardot Users Should Know
How Much do Pardot Admins & Consultants Make?
Talking Marketing Automation with Industrial Sage
Cool Product Alert: SalesTing Automagically Gets the Sales Data Marketers Need to Attribute Revenue
10 Reasons Listicles Represent the Best & Worst of Digital Marketing
Salesforce’s FY End: 7 Ways Pardot Admins Can Get a Screamin’ Deal
Q1 Happenings in the Salesforce & Pardot Ecosystem
Gamifying Subscriber Referrals with Pardot
What the Flu Made Me Appreciate About Pardot [& Why You Should Go Pro Already]
Looking for a New Opportunity in 2018? Join the Sercante Team!
Let’s Banish Good & Fine
7 Gifts to Win the Eternal Affection of a Pardot Admin
4 Times You Can Just Skip the A/B Test Already
Tell Me to “Make it Pretty” One More Time
The Pardot Eventbrite Connector: What is it Good For?
What’s the Worst Thing that Can Happen to Spammy Email Marketers?
Tell Me What You Want, Whatcha Really, Really Want
The Silver Bullet to Success with Marketing Automation
9 Things to Remember About Images in Pardot Emails
CASL + Pardot, Explained Via Terrible Canadian Jokes
10 Questions to Gauge if You’re Ready for Pardot
MailChimp Says Sayonara to Double Opt-In – Should Pardot Admins?
Things I Hate Thinking About: Pardot Folder Structure & Naming Conventions
What Does “Executive Buy In” for Pardot Really Mean?
Where to Watch the Pardot Keynote Live Streamed from Dreamforce
The Mascots of Salesforce & Rampant Speculation About Pardot’s
5 Pardot Influencers I Can’t Get Enough Of
On Finding Flow as You Advance in Your Career
Emoji or NOji: Should You Use Them in Pardot Emails?
7 Hand Wavy Best Practice-ish Ways to Hang On To Your Email List
GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide
5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist
My SNAFU with Repeating Automation Rules in Pardot
I Have an Email Marketing Crush on CB Insights
What Technical Debt Are You Racking Up in Pardot?
I’m Over the “Me Too” Tools
Don’t Launch a “Minimum Viable” Instance of Pardot – Strive for “Minimum Lovable”
#DF17 Agenda Builder & Pardot Sessions Are Live! Cue the Crippling Fomo
Pardot Admins & the Lurking Impostors
What the Heck Are We Teaching College Kids About Marketing Automation?
Is It Worth It To Get Pardot Certified?
Chrome’s New SSL Policy + Pardot iFrames: Are We in Trouble?
5 Things Pardot Users Should Pay Attention to from #Inbound17
#VoteAndPromote: Genius Pardot Feature Requests on the IdeaExchange
Can We Just Admit The ABM vs. Inbound War is Made-Up?

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