ABOUT

Hey there! I’m Andrea Tarrell – and you’ve reached The Spot, a blog about all things Pardot and Marketing Automation.

I’m a certified Pardot consultant & Salesforce MVP with 8+ years on the platform. This blog is where I share how-tos, miscellaneous ideas, & the occasional war story.

My firm Sercante helps companies of all shapes and sizes optimize their lead-to-revenue processes on the Salesforce platform.

CONTACT

andrea@thespotforpardot.com 530.307.0534

Get On The LIst

Latest Posts

How to Get Sales to Actually Use Salesforce Engage
15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins
Why Salesforce is Discontinuing Pardot-Only Users & Moving to SSO
The Three L’s in Pardot: Lists, Location, and Lead Assignment
How to Test in Pardot Sandboxes, Training Orgs… and Even Production
The Pardot Sandbox: 9 Need-to-Knows About this Critical Feature
Learn How Colleges and Universities are Adapting to Digital Change – MarTech for Higher Ed: A Sercante Seminar
Scoring Categories and HML: The Peanut Butter and Chocolate Moment
The 10 Best Pardot Ideas On the IdeaExchange
When to Use a Pardot List Email vs. Email Template (and What to Do if You Build the Wrong One)
4 Ways to Encourage & Automate Adding Contact Roles in Salesforce (New Post on The Drip!)
Impacted by COVID-19? Apply for the Pardot Bootcamp Scholarship
Pivoting Post-COVID: 6 Digital Strategies for Higher Education
Pushing Pardot: How to use Dynamic Content With More Than 25 Options
How Pardot Admins Can FINALLY Bury the Hatchet with Sales
How Pardot Admins Should be Thinking About Coronavirus
4 Tips for Avoiding Email Fatigue in Pardot
Pardot Scoring Category Basics: What, How & Why
COOOOO-KIEEEES: Preparing for Google Chrome 80 and Pardot HTTPS Updates
Behind the Pardot Curtain: New API Methods Are Here!
5 Tips to Make Over Your Pardot Email Templates
How Knowing Pardot Saved My Bacon… Twice
Creating Complex Rule Logic in Pardot Engagement Studio
Pardot Grading 101: How to Rate The Quality of Your Prospects
How to Update Salesforce Picklists & Keep In Sync with Pardot
13 Best Practices to Consider When Migrating to Pardot from Another MAP
How to Add Character Limits to Fields in Pardot Forms
Why Pardot Admins Need to Know HTML & CSS
When ABM Meets Conversational Marketing
11 Tips for Building Stunning & Flexible Email Templates in Pardot
How to Enable Pardot’s New Handlebars Merge Language (HML)
Women & Minority Business Owners: Make A Splash at Dreamforce with This Diversity Scholarship
Using Preview & Preheader Text in Pardot to Encourage Opens: Questions & Answers
How Pardot’s New Handlebars Merge Language Improves Personalization
Thank the Pargods for the Chip On Your Shoulder…
Junk Data in Your Pardot Org: Why it Matters and How Admins Can Mitigate & Manage It
The 8 Best Ways to Support Women-Owned Salesforce Businesses
Women-Owned Salesforce Partners & AppExchange Companies: A Running List
Conversational Marketing: What is it & What Does it Mean for Pardot Customers?
A Chat with Qualified on B2B & Conversational Marketing in Pardot
7 Ways to Cut Down Your Mailable List in Pardot (& One Thing to NOT Do)
Looking for Your Next Gig in the Pardot & Salesforce Ecosystem?
Why Tags are the Raisins of Pardot [& 5 Use Cases for Them]
A Better Way to Add Long Lists of Values to Rule Criteria in Pardot Dynamic Lists
The Barracuda Firewall Frenzy & How It’s Impacting Pardot Bounce Rates
It’s a Pardot Par-Tay: Join the Sercante Team at Connections!
Pardot Operational Emails: 7 FAQs on How & When to Use Them
#Permissiongeddon Next Steps: What Happened & What to Do Now
Let’s Meet Up at May & June Salesforce/Pardot Events!
The Drift Pardot Integration: What It Does & Why It Matters
An Open Letter to Salesforce Admins: Why Pardot is the Next Big Thing for Your Career
10 FAQs on the Pardot Google Analytics Connector
Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter
What that Warning About the Pardot API Update Means
LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?
The Dip & the Myth of the “Failed Implementation”
Fixing the State/Country Mismatch Between Salesforce & Pardot
When Fear Stops Pardot Pros in Their Tracks
Join the Sercante Team!
Pardot Premier Support vs. a Consultant: Which Should You Choose?
Why Pardot Implementations “Fail”
All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests
Why Marketing Automation Admins Drink: An Adult Coloring Book for Email & Martech Pros
When B2B Marketing Feels Like a Trip to the Mall
The Source of Awkward Lead Routing Fails
A Look Back at the First Year of Sercante
Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive
8 Tips for Success When Working With a Pardot Consultant
I Can’t Because…
Top Secret Pardot Project: Burn After Reading
It’s a Blogiversary! A Look at the Top 10 Posts from Year 1
Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type
6 Insights for Pardot Admins from INBOUND 2018
3 Ways to Clear Hard Bounces & Opt Outs in Pardot
Pardot Diehards: This is Your DF18 Must-See Session List
An Ode to Chubbies & an Experiment with Unique Sender Names
#VoteAndPromote: Let’s Get Some Pardot Action on the IdeaExchange
Elon, Take Some Advice & a Nap, Bro
Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool
How Much is Too Much in Email Marketing?
Is Hustle Your Middle Name? Come Play in the Sercante Sandbox
Why California Adopted a “Mini GDPR” & What Pardot Admins Should Do Next
4 Pros & Cons of Outsourcing Pardot Work
13 Scantily Documented Pardot Surprises
When Suppression Lists Don’t Suppress
GUEST POST: How to Round Robin Prospects in Pardot without Salesforce Lead Assignment Rules
On Salesforce Events & Time Well Wasted
“Will It Blend?”: the Pardot Edition
7 Huge Lessons GDPR Has Already Taught Us About Email Marketing
Drawing a Blank: How Pardot Handles Empty Field Values
Ship It Already: How to Start an Engagement Program & Build On It Later
10 Engagement Studio “Gotchas” to Watch Out For
Using GIFs In Email Marketing to Surprise & Delight
3 New Pardot Features Bringing the One Platform Vision to Life
Connected Salesforce + Pardot Campaigns [In Beta] and How They’re Going to Rock Our Worlds
How to Turn on User Sync: A Guide for Paranoid Pardot Admins
Pardot Social Data: That FullContact Thing Everyone Forgets
GET THE SLIDES: What Pardot Admins Need to Do About GDPR, CASL & CAN-SPAM
6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]
Join the ATL User Group to Talk GDPR, CASL, CAN-SPAM & More!

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