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Welcome to The Spot, a blog about all things Pardot and Marketing Automation. The Spot For Pardot is a community blog where Pardot pros share how-tos, miscellaneous ideas, & the occasional war story.

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Latest Posts

Content Personalization Using Dynamic Content, Pardot HML, and Pardot Snippets
Top 8 New Features from Salesforce’s Summer ‘21 Release Notes
Planning for your Pardot Business Unit Implementation
Sercante Receives SI Trailblazer Fund From Salesforce Ventures
Pardot Marketing Data Sharing
Upgrading to the Salesforce-Pardot V2 Connector
Getting a List of Pardot Business Units For Your App – Programmatically
Can’t Sign In To Pardot: Salesforce SSO Now Required
Duck, Duck, Goose: How to play with Pardot Snippets!
21 Resources to Level-Up Your Pardot Emails In 2021
Pardot API and Getting Ready with Salesforce SSO Users Part 3A: Connecting to Pardot API from APEX
Pardot API and Getting Ready with Salesforce SSO Users Part 3B: Connecting to Pardot API from Code
Single Pardot Form, Multiple Completion Actions
Pardot API and Getting Ready with Salesforce SSO Users Part 2 – WordPress Pardot Plugin Edition
Pardot Goodies from the Salesforce IdealExchange
Common Pardot Salesforce Connector Errors & How to Fix Them
Considerations for Integrating Pardot + Sitecore
ParDreamin’ 2021 Recap
ParDreamin’ Day 4 Recap
ParDreamin’ Day 3 Recap
ParDreamin’ Day 2 Recap
The Official ParDreamin’ Guide For IT, Developers and Salesforce Admins
The Official ParDreamin’ Guide For “Accidental” Pardot Admins
The Official ParDreamin’ Guide for Advanced Pardot Admins
The Official ParDreamin’ Guide For Non-Profit & Higher Ed organizations
Announcing ParDreamin’ 2020
Pardot API and Getting Ready with Salesforce SSO Users
Prove the Impact of Conversational Marketing with Campaign Influence
How To Map Lookup Fields in Pardot
Close the Loop on Events: Splash and Pardot Integration
Campaign Influence Starter Pack: The Easy Button to Prove Results from Pardot
First-Party Cookies in Pardot: FAQs About the New Beta
A Pardot Admin FAQ: “Why do my emails break when forwarded?”
What the New Terminus + Pardot Integration Means for Your ABM Strategy
Creative Ways to Personalize Your Marketing with Pardot Advanced Dynamic Content
Q&A: Everything You Need to Know about Pardot Engagement Studio
What Successful Marketers Know About Salesforce Auto-Association
How to Get Sales to Actually Use Salesforce Engage
15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins
Why Salesforce is Discontinuing Pardot-Only Users & Moving to SSO
The Three L’s in Pardot: Lists, Location, and Lead Assignment
How to Test in Pardot Sandboxes, Training Orgs… and Even Production
The Pardot Sandbox: 9 Need-to-Knows About this Critical Feature
Learn How Colleges and Universities are Adapting to Digital Change – MarTech for Higher Ed: A Sercante Seminar
Scoring Categories and HML: The Peanut Butter and Chocolate Moment
The 10 Best Pardot Ideas On the IdeaExchange
When to Use a Pardot List Email vs. Email Template (and What to Do if You Build the Wrong One)
4 Ways to Encourage & Automate Adding Contact Roles in Salesforce (New Post on The Drip!)
Impacted by COVID-19? Apply for the Pardot Bootcamp Scholarship
Pivoting Post-COVID: 6 Digital Strategies for Higher Education
Pushing Pardot: How to use Dynamic Content With More Than 25 Options
How Pardot Admins Can FINALLY Bury the Hatchet with Sales
How Pardot Admins Should be Thinking About Coronavirus
4 Tips for Avoiding Email Fatigue in Pardot
Pardot Scoring Category Basics: What, How & Why
COOOOO-KIEEEES: Preparing for Google Chrome 80 and Pardot HTTPS Updates
Behind the Pardot Curtain: New API Methods Are Here!
5 Tips to Make Over Your Pardot Email Templates
How Knowing Pardot Saved My Bacon… Twice
Creating Complex Rule Logic in Pardot Engagement Studio
Pardot Grading 101: How to Rate The Quality of Your Prospects
How to Update Salesforce Picklists & Keep In Sync with Pardot
13 Best Practices to Consider When Migrating to Pardot from Another MAP
How to Add Character Limits to Fields in Pardot Forms
Why Pardot Admins Need to Know HTML & CSS
When ABM Meets Conversational Marketing
11 Tips for Building Stunning & Flexible Email Templates in Pardot
How to Enable Pardot’s New Handlebars Merge Language (HML)
Women & Minority Business Owners: Make A Splash at Dreamforce with This Diversity Scholarship
Using Preview & Preheader Text in Pardot to Encourage Opens: Questions & Answers
How Pardot’s New Handlebars Merge Language Improves Personalization
Thank the Pargods for the Chip On Your Shoulder…
Junk Data in Your Pardot Org: Why it Matters and How Admins Can Mitigate & Manage It
The 8 Best Ways to Support Women-Owned Salesforce Businesses
Women-Owned Salesforce Partners & AppExchange Companies: A Running List
Conversational Marketing: What is it & What Does it Mean for Pardot Customers?
A Chat with Qualified on B2B & Conversational Marketing in Pardot
7 Ways to Cut Down Your Mailable List in Pardot (& One Thing to NOT Do)
Looking for Your Next Gig in the Pardot & Salesforce Ecosystem?
Why Tags are the Raisins of Pardot [& 5 Use Cases for Them]
A Better Way to Add Long Lists of Values to Rule Criteria in Pardot Dynamic Lists
The Barracuda Firewall Frenzy & How It’s Impacting Pardot Bounce Rates
It’s a Pardot Par-Tay: Join the Sercante Team at Connections!
Pardot Operational Emails: 7 FAQs on How & When to Use Them
#Permissiongeddon Next Steps: What Happened & What to Do Now
Let’s Meet Up at May & June Salesforce/Pardot Events!
The Drift Pardot Integration: What It Does & Why It Matters
An Open Letter to Salesforce Admins: Why Pardot is the Next Big Thing for Your Career
10 FAQs on the Pardot Google Analytics Connector
Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter
What that Warning About the Pardot API Update Means
LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?
The Dip & the Myth of the “Failed Implementation”
Fixing the State/Country Mismatch Between Salesforce & Pardot
When Fear Stops Pardot Pros in Their Tracks
Join the Sercante Team!
Pardot Premier Support vs. a Consultant: Which Should You Choose?
Why Pardot Implementations “Fail”
All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests
Why Marketing Automation Admins Drink: An Adult Coloring Book for Email & Martech Pros

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