7 Tips for How to Get Started with AI
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes...
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The 2025 Salesforce MVPs Featuring Erin Duncan
On June 30, 2025, Salesforce announced the class of 2025 Salesforce MVPs while also celebrating the 15th anniversary of the MVP program. Among the class was Sercante’s Account Engagement...
Design Meets Agentforce: A Designer’s POV from the World Tour
I just got back from the Agentforce World Tour in Boston and my brain is full of ideas. I wasn’t totally sure what to expect, but I ended up...
Cracking the Code: How Opportunity Influence Connects Marketing to Revenue
Marketing Cloud on Core (also known as Marketing Cloud Growth or Advanced Edition) can now track how marketing efforts contribute to revenue! With the Spring ‘25 release, Salesforce introduced...
Announcing MarDreamin’ Summit: The MarDreamin’ You Love, Live In Person!
In 2024, Sercante and Salesforce community experts hosted the 5th MarDreamin’, the virtual community conference for marketers on the Salesforce platform that brings together the brightest minds in marketing...
Introducing the 2024 Salesforce Marketing Champions: Sercante Edition
Congratulations to the 2024 Salesforce Marketing Champions! We are honored and excited that some of our own Sercante dragons were selected as part of this prestigious group. Let’s get...
Empowering Users to Overcome Disabilities and Learn Salesforce
Learning how to use and customize Salesforce can be a rewarding experience, but it can also present unique challenges for individuals with disabilities. Whether it’s navigating the interface, processing...
Using Account Engagement for Event Marketing: From Planning to Follow-Up
Event marketing is a fantastic way to connect with your audience, build brand awareness, and generate leads. However, managing event marketing activities can take time and effort. That’s where...
The Growth Lounge: Unifying Customer Experiences at Dreamforce ’24
Consumers today want personalized experiences from beginning to end. This is why Sercante is thrilled to announce that The Home for Marketers has undergone a transformative name change. We’re...
How to Pass the Salesforce Business Analyst Certification Exam
Do you have an organized brain, enjoy project managing across multiple stakeholders and departments, love visualizing a process, and want to prove it with a new Salesforce certification? Well,...
Conference Preview: Get Ready for Salesforce Connections 2024
It’s that time of the year again — when marketing, sales, and service professionals from around the globe gear up to reunite in Chicago, IL for the highly anticipated...
Roadshow Recap: Salesforce World Tour D.C. 2024
These are my highlights and key takeaways from Salesforce World Tour D.C. 2024, where the Salesforce community converged to explore the latest in AI, data management, and nonprofit marketing. ...
All the FAQs on Marketing Cloud Growth Edition
Since the announcement of Marketing Cloud Growth Edition on February 20th, we’ve been digging into the features of this new product as well as listening closely to the community’s...
TrailblazerDX 2024: The Salesforce Conference Recap You Need
Well, we’ve got another TrailblazerDX completed and in the history books, and boy was it a good one. While it seemed like a smaller crowd this year compared to...
Evolving Your Skills as an Account Engagement Pro
Marketing Cloud Growth Edition is here and its infrastructure represents a fundamental shift compared to Account Engagement. While Account Engagement is “near core,” Marketing Cloud Growth Edition is built...
Evolving Your Skills as a Marketing Cloud Engagement Practitioner
The role of marketers is continually evolving. This is especially true for those working within the Salesforce ecosystem. With the advent of advanced technologies, products, and functionalities to support...
What Marketing Cloud Growth Edition Means for Your Career
There’s some fear in the air. I’m sensing major mixed emotions swirling for many with the announcement of Marketing Cloud Growth Edition and the vision of marketing automation on...
Data Cloud No Cost Edition: Get Ready First
I want to clear up a misconception that I’m hearing in the Salesforce world about the great $0 SKU Data Cloud debacle. As you may recall, Salesforce announced at...
The Marketing Cloud That Broke the Internet (& 5 Key Takeaways)
ICYMI: Salesforce dropped a hot product announcement yesterday. And she’s called Marketing Cloud Growth Edition. There was a flurry of blogs and social postings following the official drop of...
5 Ways to Adopt a Salesforce Architect Mindset Today
You don’t have to be a technical person to start thinking like a Salesforce architect. In this article, I will share 5 concepts to bring a little architect-thinking magic...
