
5 Next-Level Tips for Your Lead Nurture Program
Lead nurturing programs play a critical role in the sales process. That’s because nurtured leads have a shorter sales cycle and generate more sales-ready leads at a significantly lower...
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Tim is a marketing automation expert who delivers high-energy hands-on presentations that dramatically improve working knowledge of Marketing Cloud automation solutions. He has been working in the platform for over four years and has two Marketing Cloud certifications. He has worked in advertising, as an entrepreneur, on the client side and now as a sought after consultant, speaker and trainer. Tim’s career expands over several industries including finserv, pharma and ecommerce. He is passionate about helping clients maximize their marketing automation and build scalable solutions in Salesforce.
Lead nurturing programs play a critical role in the sales process. That’s because nurtured leads have a shorter sales cycle and generate more sales-ready leads at a significantly lower...
I’ll admit, I’ve been neglecting looking into Einstein for Pardot (us admins have enough to do!). And I was somehow under the impression Einstein for Pardot came with an...
Already have lead scoring set up and want to take it a step further? Lead scores can be summarized for all related Leads and Contacts to the Account with...
Have you updated your scoring & grading recently? This is one of the most impactful and often underutilized areas of Pardot. In a recent blog post, I broke down...
Pardot Grading is a great way to identify prospects who meet your ideal buyer persona, but I find a lot of Pardot users neglect to set up their Grading...
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