
5 Lead Prioritization Strategies For Lean Sales Teams
Imagine this — your marketing team is generating more leads than ever before. And at the same time, you’re facing a reduction in sales team staff. Sounds impossible to...
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Catherine Williams is located in the Tampa/St. Petersburg area of Florida. She attended the University of South Florida (USF) and earned her BA in English with a specialization in Business and Technical Writing. She has worked in digital marketing for over 12 years spanning the online retail, higher education, and direct mail industries. In 2021, she was selected as a Marketing Champion, and she holds the Pardot Consultant certification. At Sercante, she brings her passion and enthusiasm for marketing automation to each of her client meetings. Outside of work you can find Catherine playing with her dog named Skittles, shopping at vintage markets, or relaxing on the beach.
Imagine this — your marketing team is generating more leads than ever before. And at the same time, you’re facing a reduction in sales team staff. Sounds impossible to...
Lead nurturing programs play a critical role in the sales process. That’s because nurtured leads have a shorter sales cycle and generate more sales-ready leads at a significantly lower...
I’ll admit, I’ve been neglecting looking into Einstein for Pardot (us admins have enough to do!). And I was somehow under the impression Einstein for Pardot came with an...
Already have lead scoring set up and want to take it a step further? Lead scores can be summarized for all related Leads and Contacts to the Account with...
Have you updated your scoring & grading recently? This is one of the most impactful and often underutilized areas of Pardot. In a recent blog post, I broke down...
Pardot Grading is a great way to identify prospects who meet your ideal buyer persona, but I find a lot of Pardot users neglect to set up their Grading...
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