Salesforce’s FY End: 7 Ways Pardot Admins Can Get a Screamin’ Deal

One unique quirk about Salesforce is that their fiscal year ends January 31.  According to Benioff’s Behind the Cloud, this move was to better align with customer buying patterns and the old budget / new budget purchasing frenzy.

But what does that mean to you, you might be wondering? Continue reading Salesforce’s FY End: 7 Ways Pardot Admins Can Get a Screamin’ Deal

Gamifying Subscriber Referrals with Pardot

I love a good challenge.  Especially one about how to leverage Pardot functionality to its fullest potential to level up your marketing.

So when the wonderful Kevin Baldacci from the Pardot Product Marketing team tagged me in a Linkedin post yesterday, my reaction was “GAME ON!” Continue reading Gamifying Subscriber Referrals with Pardot

What the Flu Made Me Appreciate About Pardot [& Why You Should Go Pro Already]

The last two weeks I have been sick as a dog. Like sit on conference calls in a pile of blankets on your bed and hug your actual dog for dear life sick.  Continue reading What the Flu Made Me Appreciate About Pardot [& Why You Should Go Pro Already]

Looking for a New Opportunity in 2018?  Join the Sercante Team!

On the same day this blog launched, I created a marketing tech advisory firm called Sercante.  It started as a solopreneur venture, and has grown to a team of 8 – some of us doing this full time, others moonlighting as a “side hustle” so they can grow their skills in new ways. Continue reading Looking for a New Opportunity in 2018?  Join the Sercante Team!