Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive

I’m going to make up a new buzzword.

Ready?

Cascading suppression lists.

Bear with me — it’s a made-up term, but a super necessary thing when you’re sending multiple emails at the same time and don’t want to over-email people. Continue reading Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive

8 Tips for Success When Working With a Pardot Consultant

A recent post focused on pros and cons of insourcing and outsourcing Pardot work.

The TL;DR of that one: there are great reasons for and against either approach.

But if you’re sitting here comparing your internal resources against your ever-growing to-do list, and decide you’re in the “outsource it” camp… here are a few ways to successfully leverage consultants. Continue reading 8 Tips for Success When Working With a Pardot Consultant

Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type

There are so many Dreamforce sessions that it is borderline overwhelming.  In the best possible way.

When I’m picking sessions to attend, I tend to favor sessions that involve:

  1. Product enhancements with a side of forward-looking statements
  2. Hands on training & interactive roundtables
  3. Real, in-the-trenches stories from speakers that actually use the product

Continue reading Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type

3 Ways to Clear Hard Bounces & Opt Outs in Pardot

So picture this scenario: Pardot says you can’t email someone.  But you want to. So how do you override what the system says so you can send your gosh darn email?

Here’s a standard consultant-y answer for you:

It depends.  

It depends on WHY you can’t email people, the age of your Pardot org, and if you’ve done anything to mess with the default behavior of the subscription management fields. Continue reading 3 Ways to Clear Hard Bounces & Opt Outs in Pardot

Pardot Diehards: This is Your DF18 Must-See Session List

This is a curated list of awesomeness for the Pardot diehards attending DF18.  If you’re NOT attending the Superbowl of Salesforce, I apologize in advance for the crippling FOMO you may feel if you continue reading.

After reviewing the full session list, these are my top 10, must see, camp outside the door, consider stampeding, Pardot agenda items. Continue reading Pardot Diehards: This is Your DF18 Must-See Session List

An Ode to Chubbies & an Experiment with Unique Sender Names

A few months ago, I posted a confession that I Have an Email Marketing Crush on CB Insights.

And now, there’s another brand that’s making my heart throb. It’s Chubbies, ladies and gentlemen.  Yes, the uber southern frattastic short shorts brand.  Their subject lines are bold and absolutely hilarious. Continue reading An Ode to Chubbies & an Experiment with Unique Sender Names