You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot with insights from 50+ marketing pros. The same way André 3000 pairs perfectly with Big Boi, or Brie with Champagne, Jenna Molby and The Spot are […]

Marketing A/B Testing is far from being anything new. In fact, it’s been around for quite some time.  A/B Testing as we know it today first came about in the 1990s and has been evolving ever since, while still staying true to the same core concepts — comparing two versions of something to figure out […]

If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great way to ensure your guests actually show up. While there is currently no feature in Pardot to create ‘add to calendar’ links within the editor, there are two options to add them […]

Are you spending hours upon hours curating engaging, click-worthy content, only to notice that you have low engagement, high unsubscribes and spam complaints? A list of opted-in prospects is great, but what happens when they input false or incorrect contact information, or sign up on a whim. By setting up Confirmed Opt-In (also known as Double […]

It’s been a few weeks since Andrea Tarrell and I spoke at Salesforce World Tour NYC about the journey to getting Salesforce certified. As someone with five years of experience in the ecosystem, I have been able to earn many Salesforce certifications along the way and have always wanted to help others achieve their certification […]

We’ve previously talked about External Actions and External Activities, with some general ideas of how each can be applied separately. Where the real power comes in, is tying them together. In this blog post, let’s explore using a Marketing Cloud Account Engagement (Pardot) Engagement Studio Program to send an SMS message and act on the […]

Congratulations and welcome to Salesforce Marketing Cloud Account Engagement (Pardot) family! Not sure where to start? We promise it is not as scary as you think it might be.  We have created this Pardot implementation plan and checklist to help get you started. After reviewing the official Pardot Implementation Guide, we created a project plan […]

I’ve seen more than a few great marketing campaigns fail due to the lack of a clear call-to-action (CTA). Some campaigns have multiple CTAs that confuse the prospect while others don’t have a CTA at all. In both cases the end result is the same, a lot of work for very few responses.  In this […]

Pardot automation rules are a great way to set repeatable processes in motion and save yourself from repetitive admin tasks. Most Marketing Cloud Account Engagement (Pardot) users employ automation rules to assign prospects when they are sales ready, send prospects to relevant Salesforce campaigns, assign grading profiles, etc. But there are endless ways to get […]

Pardot account audits: You know you need to do one, but somehow this daunting task keeps getting relegated to the bottom of your to-do list. With the new year on the horizon, do future-you a favor and carve out time soon to conduct an audit of your Marketing Cloud Account Engagement (Pardot) instance. You’ll feel […]