Let’s Meet Up at May & June Salesforce/Pardot Events!

I love going to Salesforce events — both the ones put on by the mothership and the ones organized by the community.

It’s so easy to get caught up in day-to-day execution of marketing and sales ops. But every time I step away from the glowing computer monitor and out into the live action Salesforce community — it is beyond worth it. Continue reading Let’s Meet Up at May & June Salesforce/Pardot Events!

An Open Letter to Salesforce Admins: Why Pardot is the Next Big Thing for Your Career

Dear Salesforce Admins everywhere,

I realize you may not have had to work that closely with us marketers before.

And that not all of us have taken the time to really understand what you do, or to appreciate the power of the platform you manage.

But it’s time for us to become besties and get on the same page.

Wanna know why? Continue reading An Open Letter to Salesforce Admins: Why Pardot is the Next Big Thing for Your Career

10 FAQs on the Pardot Google Analytics Connector

The Pardot Google Analytics connector is awesomesauce.  And it’s remarkably low maintenance — but there are some nuances, and it’s still one of the things I get the most questions on during the implementation process or when people are ramping up reporting.  

So, let’s dig into what this thing can do, and start with the very basics. Continue reading 10 FAQs on the Pardot Google Analytics Connector

Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter

We have more data than ever to gauge marketing performance.  The Don Draper era:

“I know half of my advertising is wasted, I just don’t know which half”

…just isn’t going to fly for most marketers in 2019.

But how do you get beyond reporting on the easy stuff like page views, CTR, and conversion rate and demonstrate what marketing activities are contributing to pipeline? Continue reading Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter

LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?

GUEST POST BY BRITTANY RHYME

For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts.

Let’s revisit our old friend the A/B test.  Because the results surprised us… Continue reading LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?

Fixing the State/Country Mismatch Between Salesforce & Pardot

BY MIKE CREUZER

Valentines day is the perfect day to give somebody something special. So I wanted to share a resource with the Pardot community to address a longstanding pain point:

Turning both “Auto-fill Prospect Location Data from IP Address” in Pardot AND using Standard State & Country picklists in Salesforce at the same time. Continue reading Fixing the State/Country Mismatch Between Salesforce & Pardot