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Build Faster with These 3 MCAE (Pardot) Landing Page Builder Hacks

Brooks Wilde

Build Faster with These 3 MCAE (Pardot) Landing Page Builder Hacks

Have you ever finished working on an email template in the Marketing Cloud Account Engagement (Pardot) Email Builder with all of its convenient features like: Removable sections Repeatable sections The ability to move sections up and down within the template …only to start editing a landing page, and you become extremely frustrated with the fact […]
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Salesforce Connections 2022: A Conference Preview

Ambre Juryea-Amole

Salesforce Connections 2022: A Conference Preview

Salesforce Connections is a digital marketing and commerce two-day conference that takes place annually.  It’s happening in person in Chicago, Illinois, from June 7-9, 2022. And you’re invited (to attend virtually if you can’t be there in person, of course). You may be sitting there thinking to yourself… These things take a bunch of effort […]
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Celine Newsome

Why Should Marketing Admins Have Salesforce Access?

Getting marketing team access to your Salesforce org breaks down company siloes and can lead to enriched data you can use for things like Einstein campaign reporting. So, you want to make the case for getting your marketing team’s hands into your company or organization’s Salesforce org. But, you’re having trouble making the case to […]
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Jordyn Jaffer

Salesforce Summer ’22 Release: Platform Highlights for Marketers

The Salesforce Summer ‘22 Release Notes are out, and they include important features for marketers who are on the Salesforce platform.  We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways.  So, if you’re using and managing […]
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Salesforce Summer ‘22 Release: Review Email Bounce Data in One Report

Laura Curtis

Salesforce Summer ‘22 Release: Review Email Bounce Data in One Report

If you’ve ever experienced email bounces in Pardot (and chances are you have), you’ll know that reporting on and exporting them has been a labor-intensive task.  That all changes now. As part of the Summer ‘22 Release, marketers have been blessed with a new tool for Marketing Cloud Account Engagement (Pardot) called Email Bounce Report. […]
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Get Ready for MCAE (Pardot) Conditional Completion Actions

Marcos Duran

Get Ready for MCAE (Pardot) Conditional Completion Actions

Conditional Completion actions are coming to Marketing Cloud Account Engagement (Pardot)! And they’re a game changer for adding complexity to completion actions on your marketing assets. This has been a long awaited request in the IdeaExchange. So, we’re ecstatic to see it finally come to fruition. Note: This feature is not currently available in production. Conditional […]
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Salesforce Marketing Cloud Summer ‘22 Release Highlights

Kirsten Schlau

Salesforce Marketing Cloud Summer ‘22 Release Highlights

If you were like us, you thought the Summer ‘22 Release was going to be a summer of NO love for Salesforce Marketing Cloud Engagement. Thankfully, we were wrong!  Salesforce Summer ‘22 Release notes came out recently, and we’ve hand-picked the things Marketing Cloud admins should know about. We’ll highlight what Salesforce deems its Top […]
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Email for Everyone: Creating Accessible Digital Marketing Assets

Cara Weese

Email for Everyone: Creating Accessible Digital Marketing Assets

Accessibility has always been top of mind for me in everything I do. As someone with a disability, I am conscious of others who may be having similar struggles.  So, when I found a professional career in digital marketing, specifically email marketing, the idea of accessibility transitioned with me.  This idea was further driven home […]
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When Does Marketing Cloud Account Engagement (Pardot) Sync with Salesforce?

Krystle Solomon

When Does Marketing Cloud Account Engagement (Pardot) Sync with Salesforce?

Knowing the who, what, when, and how of Salesforce and Account Engagement (Pardot) sync behavior is key to understanding how you can use the integration to your advantage. If you’re a newbie to Marketing Cloud Account Engagement/MCAE (formerly known as Pardot), then you may be wondering how in the world this system communicates with the […]
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4 Things to Clean in MCAE (Pardot) for Faster Processing Times

Erin Duncan

4 Things to Clean in MCAE (Pardot) for Faster Processing Times

Nothing is more frustrating than when you experience a slowdown in your Marketing Cloud Account Engagement (Pardot) org.  I just need this one Dynamic List to run, why is it taking so long!?!  These slow downs are frustrating. But they’re typically a sign that you need to archive old, continuously running, processes and/or optimize how […]
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Jordyn Jaffer

Jordyn Jaffer (she/her) works at Sercante as a Marketing Automation Strategist specializing in Pardot and Salesforce support. Her motivation to continue learning the Salesforce platform and bring that knowledge to others has helped her thrive in her role and in the community. 

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