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Mike Morris

Don’t Let Good Leads Go Bad in Salesforce Queues

Many organizations assign Marketing Cloud Account Engagement (Pardot) prospects who are not yet sales ready to a “Cold” leads queue in Salesforce so data syncs and is available for reporting. The problem is that Pardot can’t reassign these leads once they “score up” and many get stuck in the cold leads queue in perpetuity. In […]
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Salesforce Community Events for Marketers: October & November 2022

Ambre Juryea-Amole

Salesforce Community Events for Marketers: October & November 2022

Attending Salesforce Trailblazer community events for marketers is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices. Geography is no longer a barrier to attending Salesforce user group meetings, we’re seeing an uptick in virtual meetings for regional groups that are […]
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How to Choose a Salesforce Marketing Reporting Tool

Dominique Beaudin

How to Choose a Salesforce Marketing Reporting Tool

Not sure which Salesforce marketing reporting tool is the best for showing the results of your campaigns?  With so many to choose from between Salesforce CRM, Marketing Cloud Account Engagement (Pardot), and CRM Analytics, it can be difficult to nail down what reporting tool is the best fit for you.  While all the tools described […]
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Salesforce Winter ‘23 Release: Platform Highlights for Marketers

Jordyn Jaffer

Salesforce Winter ‘23 Release: Platform Highlights for Marketers

The Salesforce Winter ’23 Release Notes are out, and they include important features for marketers who are on the Salesforce platform.  We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways.  So, if you’re using and managing […]
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Pardot Scoring & Grading Lab

Cate Godley

Pardot Scoring & Grading Lab

As inbound marketing efforts continue to grow across industries, marketers are having to come up with new ways to qualify the best of these new leads. Once they’ve been qualified by marketing, the next challenge is making sure the sales team gets the lead at the right time in their journey to capitalize on their […]
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A Pocket Guide to Earning the Salesforce Associate Certification

Joy Alphanso

A Pocket Guide to Earning the Salesforce Associate Certification

Passing the Salesforce Associate Certification exam is a great way to show initiative when you’re looking to break into the Salesforce ecosystem or prove to your employer that you’re ready to dive deeper into Salesforce. And, whether you’re a fresh graduate looking to establish a career in the world of technology or you’re an experienced […]
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Salesforce Winter ‘23 Release: Pardot Highlights

Erin Duncan

Salesforce Winter ‘23 Release: Pardot Highlights

The Salesforce Winter ’23 Release Notes are out, and they include important features for marketers who are on the Salesforce platform.  We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways.  So, if you’re using and managing […]
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Connected Salesforce + Pardot Campaigns: How They Rock Our World

Nick Loeser

Connected Salesforce + Pardot Campaigns: How They Rock Our World

Salesforce and Pardot connected campaigns bridge two distinct campaign reporting functions into one powerful feature.  Prior to 2019, Salesforce and Pardot campaigns were independent of each other. But with the introduction of connected campaigns the two entities joined forces. And with that, the humble marketer’s life is made easier.  The Difference Between Salesforce and Pardot […]
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Salesforce Native Reporting: Get More From Your Data

Dominique Beaudin

Salesforce Native Reporting: Get More From Your Data

Salesforce has robust native reporting capabilities that come out of the box. But what happens when you need more? What CAN you do?  This Salesforce native reporting overview will make you a custom operational reporting superstar. That’s because it highlights the ways you can leverage custom objects and use joins in your reporting.  The good […]
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relaxing

Sara Hernandez

An Easy Guide to Salesforce Engage for Pardot Admins

Salesforce Engage is awesome because it lets marketing teams share content with sales teams. Sales reps can use marketing-approved email templates to contact prospects at the right moment and track the effectiveness of the messages in Salesforce. In a nutshell, Salesforce Engage allows marketing teams to keep things consistent across divisions. And sales teams deliver […]
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Browse The Spot for blog posts, user guides, how-to videos, and stories of #whyadminsdrink. Share your own experiences and knowledge. And join our global community shaping the future of marketing automation.

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Author Spotlight

Kelly Ryan

Kelly Ryan has been using marketing automation technology since 2012. She has a passion for multi-channel campaign strategies, digital marketing tactics, account-based marketing, analytics and data understanding, website development, ad and landing page design, and any cool new tools as they appear. 

 

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2021

Fill & Find Your Spot

The Spot for Pardot Jobs is the connection point for employers who are filling Pardot roles and Pardot pros looking for new adventures. Browse through remote and in-office job opportunities around the world. Or create an employer profile to start posting.