The Spot For Pardot - A digital hub for Team Sercante & Andrea Tarrell

ParDreamin’ 2021 Demo Jam Recap: Products to Extend Pardot

The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their technology stack through integration.

Each participant had three minutes to present their product demo. Then, demo jam attendees weighed in with their votes at the end of the session. We crowned the Demo Jam Champion at the end thanks to everyone’s votes and sent a trophy to the winner.

This year’s Demo Jam winner was Feedotter, which was presented by Feedotter Founder Andy Thiemer.

ParDreamies Best In Show Pardot Award Winner: Destined

The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. Winners of the ParDreamin’ awards get bragging rights for their team and company, a sweet swag pack, and a fancy trophy to remind them how awesome they are every day.

ParDreamies Social Impact Pardot Award Winner: Lexipol

ParDreamies Grassroots Innovation Pardot Award Winner: BrandEd Holdings

ParDreamies Extending Pardot Award Winner: LexisNexis Canada

Pardot and Salesforce Marketing Reporting: A 101 Guide

When it comes to reporting on your marketing assets, the feeling of not knowing what tool to use can be quite overwhelming. I’ve been there! You’ve been asked to show the performance of a marketing asset, asked to explain the impact of a marketing campaign on the sales pipeline or simply, “how can we report on x?” and you don’t know where to start.

Whether you’ve been using Pardot for a while or you’ve just started, having an understanding of what the most common reporting tools can do can go a long way in knocking the socks off stakeholders when you’re next asked about reporting! This post provides a non-technical overview of the most common Pardot reporting tools.

ParDreamies Personalization Perfection Pardot Award Winner: Restaurant 365

Announcing the 2021 ParDreamies Pardot Award Winners

The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform.

Individuals submitted their stories as independent consultants, on behalf of their clients as part of an agency, and as in-house Pardot admins and marketing professionals. Then, we announced the winners of the ParDreamies Awards during the ParDreamin’ VIP After Party on October 28, 2021.

Here are the winners of the 2021 ParDreamies Pardot Awards.

Get On Board with the New Pardot and Slack Integration (Beta)

Included in the Salesforce Winter ‘22 release is a beta feature that highlights the beginning of an integration between Pardot and Slack.

Salesforce officially acquired Slack on July 21, 2021, and the company is already looking to push out new features to integrate Slack with your Salesforce instance. The newest announcement regarding the integration between the two systems went into detail about how every company should have a digital headquarters and what features will soon be available.

Here is what you need to know so you can understand how Slack will work with Pardot.

How to be Successful with the Pardot Drag-and-Drop Landing Page Builder

In the Salesforce Winter ’22 release, Pardot launched the new drag-and-drop Landing Page builder, which allows users to create natively responsive landing pages and control when pages are published and/or removed. This builder uses the same integration as the drag-and-drop email content builder, so if you are already using that feature there is nothing new to set up!

This post will cover a few things you can do to ensure your users are successful with this new builder. For a great demo of this new feature, check out the Pardot Release Readiness Winter ’22 Webinar (The landing page builder demo starts around the 14-minute mark).