The Spot For Pardot

In 2004, I received a prestigious award  “Outstanding Achievement in The Field of Excellence”. If I’m honest, it was printed by my best friend— he’s much smarter than I, so I didn’t challenge it. You can win the award as a Pardot Admin using this template…that was an easy guide to write! 😁

While I genuinely believe each of you deserve the above award, I must admit that being an exceptional Pardot Admin requires a bit more work. It’s not a destination or an end state; it’s about enhancing and changing how we think, talk and tackle Pardot as power users. So let’s start with changing how we think about Pardot. 

Collecting accurate data is essential to your marketing strategy so you can continually optimize it to fit your goals. In most cases, companies capture data through form submissions and keep this data in-house. But what if the data collected needs to be shared?

Marketing is ever-growing, so it isn’t uncommon for two companies to collaborate on a campaign or event. But when these companies work together, sharing data can get messy. 

Traditionally, most marketing teams use spreadsheets to pass data back and forth between partners. This begs the question: is it possible to automate the transferring of data when users submit forms? Well, with Pardot, it’s not only possible, it’s simple— and with no spreadsheets necessary.

Prospects now more than ever are demanding personalized content. For the last 4 years, adding the first name for personalization in emails has been the default. Unfortunately, that alone isn’t going to cut it anymore. To keep their attention, you have to make sure they know you’re thinking of them— no matter how long your list becomes.

In Pardot, the options to provide these experiences differ depending on your account tier and how you intend to use them.

If you’re a veteran to Pardot, it’s likely you know that there are several ways to accomplish the personalization you need. That’s why we’ve broken down some of the most common use cases that call for Pardot HML, Pardot Snippets, or Pardot Dynamic Content. Understanding how each of these work best in different scenarios will help you save time in your creation process. 

Capturing data is a key piece of any marketing strategy. It’s imperative that you capture the right data so you can continue improving your marketing efforts. Pardot is the vehicle we see many companies use to capture form submission data, but what if that data needs to be shared?

As marketing grows, it’s become more of a common place for two companies to work together on a campaign or an event. The tricky thing is sharing data. Traditionally, marketing teams use the spreadsheets – oh, the dreaded spreadsheets – to pass over data to their co-marketing partner.

Is it possible to automate the distribution of data when a user submits a form? With Pardot, it’s surprisingly easy to do away with spreadsheets and move to a completely automated system.