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What Marketing Cloud Growth Edition Means for Your Career

Andrea Tarrell

What Marketing Cloud Growth Edition Means for Your Career

There’s some fear in the air. I’m sensing major mixed emotions swirling for many with the announcement of Marketing Cloud Growth Edition and the vision of marketing automation on the Einstein 1 (a.k.a. Salesforce core) platform. On the one hand — it’s everything we’ve all been asking for. True one platform, no-integration-needed shared infrastructure for […]
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How Einstein Assistant for Account Engagement Works

Erin Duncan

How Einstein Assistant for Account Engagement Works

Einstein Assistant is the latest AI functionality for Account Engagement. With the Spring ‘24 release, Account Engagement Advanced and Premium editions can utilize generative AI when creating marketing assets. Let’s deep dive into the features of Einstein Assistant and how to enable it for your Account Engagement Business Units! Einstein Assistant helps you create landing […]
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Data Cloud No Cost Edition: Get Ready First

Kirsten Schlau

Data Cloud No Cost Edition: Get Ready First

I want to clear up a misconception that I’m hearing in the Salesforce world about the great $0 SKU Data Cloud debacle. As you may recall, Salesforce announced at Dreamforce 2023 that a Data Cloud edition would be available at no cost to Sales and Service Cloud Enterprise Edition clients. This was also mentioned in […]
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The Marketing Cloud That Broke the Internet (& 5 Key Takeaways)

Andrea Tarrell

The Marketing Cloud That Broke the Internet (& 5 Key Takeaways)

ICYMI: Salesforce dropped a hot product announcement yesterday. And she’s called Marketing Cloud Growth Edition.  There was a flurry of blogs and social postings following the official drop of the Salesforce press release, notably:  To hear some talk, MC Growth Edition is going to instantly change everything and be the best thing in the world.  […]
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Announcing Marketing Cloud Growth Edition

Erin Duncan

Announcing Marketing Cloud Growth Edition

Earlier today, Salesforce announced the release of Marketing Cloud Growth Edition. This innovative new product is another option for marketing automation built natively on the Salesforce platform and comes with Einstein Generative AI and Data Cloud out of the box.  You might be wondering: What is this new product, really? What does this mean for […]
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Salesforce Starter: Easing Small Business Marketers into a CRM

Erin Duncan

Salesforce Starter: Easing Small Business Marketers into a CRM

Salesforce Starter was unveiled in August 2023 as an easy way for small-medium businesses (SMBs) to get started with Salesforce CRM. Historically, SMBs have found CRM systems to be overly complex and difficult to implement, but Salesforce Starter was built with this struggle in mind, allowing customers to get up and running in a matter […]
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4 Steps to Create a Marketing Cloud Contact Strategy

Laura Curtis

4 Steps to Create a Marketing Cloud Contact Strategy

The beginning of the year is an ideal time to have a reset on your Marketing Cloud contact strategy. That way, you can get your Marketing Cloud contacts in order, have an org cleanup, and create a future-proof strategy that will ensure those contacts within your org are serving a purpose (and you stay within […]
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What to Do When Your Account Engagement Org Gets Too Big

Erin Duncan

What to Do When Your Account Engagement Org Gets Too Big

As your business grows, so does your Marketing Cloud Account Engagement org. And that’s a good thing. Inevitably you’ll reach a point where your org is stretched too thin.  You may start to experience issues such as: There’s no need to panic. When your org is at maximum capacity, there are a few strategies you […]
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Do You Need Salesforce Campaign Record Types?

Erin Duncan

Do You Need Salesforce Campaign Record Types?

Salesforce Campaign Record Types are a great feature to employ when you have varying page layouts, required fields, Campaign processes, or teams for different types of Campaigns. However, often we see orgs deploy Campaign Record Types without really needing them, adding an unnecessary level of complexity to their org. In this post, we’ll cover how […]
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How Marketing Cloud Advertising and Account Engagement Work Together

Cara Weese

How Marketing Cloud Advertising and Account Engagement Work Together

Are you ready to ignite your digital marketing efforts? The collaboration between Marketing Cloud Account Engagement and Advertising Audiences, both powerful tools in their own right, will skyrocket your success in digital marketing. In this blog post, we’ll show you how Account Engagement and Advertising are powerful tools when they’re coupled with one another. Marketing […]
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Author Spotlight

Jenna Molby

Jenna is a marketing operations leader with over ten years of B2B and B2C experience working on both the agency and client sides. She has been responsible for several different areas in the past, including web development, design, email marketing, marketing automation, and demand generation.

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