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The Spot & Jenna Molby: An Iconic Duo

Ambre Juryea-Amole

The Spot & Jenna Molby: An Iconic Duo

You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot with insights from 50+ marketing pros. The same way André 3000 pairs perfectly with Big Boi, or Brie with Champagne, Jenna Molby and The Spot are […]
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Cara Weese

The Basics of A/B Testing in Pardot

Marketing A/B Testing is far from being anything new. In fact, it’s been around for quite some time.  A/B Testing as we know it today first came about in the 1990s and has been evolving ever since, while still staying true to the same core concepts — comparing two versions of something to figure out […]
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How to Add Calendar Links to Pardot Emails and Landing Pages

Jenna Molby

How to Add Calendar Links to Pardot Emails and Landing Pages

If you run virtual or in-person events, including an ‘add to calendar’ link in your emails and landing pages can be a great way to ensure your guests actually show up. While there is currently no feature in Pardot to create ‘add to calendar’ links within the editor, there are two options to add them […]
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Rana Mansour

Forms Are Great, But Confirmed Opt-In Is Better

Are you spending hours upon hours curating engaging, click-worthy content, only to notice that you have low engagement, high unsubscribes and spam complaints? A list of opted-in prospects is great, but what happens when they input false or incorrect contact information, or sign up on a whim. By setting up Confirmed Opt-In (also known as Double […]
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Explore the Journey to Salesforce Certified

Jordyn Jaffer

Explore the Journey to Salesforce Certified

It’s been a few weeks since Andrea Tarrell and I spoke at Salesforce World Tour NYC about the journey to getting Salesforce certified. As someone with five years of experience in the ecosystem, I have been able to earn many Salesforce certifications along the way and have always wanted to help others achieve their certification […]
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Adam Erstelle

Twilio SMS Messages and Pardot: A Complete Guide

We’ve previously talked about External Actions and External Activities, with some general ideas of how each can be applied separately. Where the real power comes in, is tying them together. In this blog post, let’s explore using a Marketing Cloud Account Engagement (Pardot) Engagement Studio Program to send an SMS message and act on the […]
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A Free Pardot Implementation Checklist and Planning Template

Lauren Hosimer

A Free Pardot Implementation Checklist and Planning Template

Congratulations and welcome to Salesforce Marketing Cloud Account Engagement (Pardot) family! Not sure where to start? We promise it is not as scary as you think it might be.  We have created this Pardot implementation plan and checklist to help get you started. After reviewing the official Pardot Implementation Guide, we created a project plan […]
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Call-to-Action Checklist for B2B Marketers

Mike Morris

Call-to-Action Checklist for B2B Marketers

I’ve seen more than a few great marketing campaigns fail due to the lack of a clear call-to-action (CTA). Some campaigns have multiple CTAs that confuse the prospect while others don’t have a CTA at all. In both cases the end result is the same, a lot of work for very few responses.  In this […]
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6 Creative Ways to Use Pardot Automation Rules

Erin Duncan

6 Creative Ways to Use Pardot Automation Rules

Pardot automation rules are a great way to set repeatable processes in motion and save yourself from repetitive admin tasks. Most Marketing Cloud Account Engagement (Pardot) users employ automation rules to assign prospects when they are sales ready, send prospects to relevant Salesforce campaigns, assign grading profiles, etc. But there are endless ways to get […]
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7 Questions to Guide Your Pardot Account Audit

Kara Bennett

7 Questions to Guide Your Pardot Account Audit

Pardot account audits: You know you need to do one, but somehow this daunting task keeps getting relegated to the bottom of your to-do list. With the new year on the horizon, do future-you a favor and carve out time soon to conduct an audit of your Marketing Cloud Account Engagement (Pardot) instance. You’ll feel […]
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Author Spotlight

Jenna Molby

Jenna is a marketing operations leader with over ten years of B2B and B2C experience working on both the agency and client sides. She has been responsible for several different areas in the past, including web development, design, email marketing, marketing automation, and demand generation.

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Canada

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2015

Fill & Find Your Spot

The Spot for Pardot Jobs is the connection point for employers who are filling Pardot roles and Pardot pros looking for new adventures. Browse through remote and in-office job opportunities around the world. Or create an employer profile to start posting.