So, you’ve decided to take the next steps in your career and earn your Salesforce Administrator Certification. Yay! This might be your first journey into the Salesforce platform or maybe you’ve been an Accidental Admin for years and are finally going to make it official. Either way, we hope this guide provides the extra boost […]

In a move that extends beyond the chatbots used to formulate interview questions or write email subject lines, Salesforce is expanding automation capabilities by integrating Einstein GPT and Data Cloud with Salesforce Flow. So, what does the announcement from Salesforce mean for marketers?  Bringing Einstein GPT and Data Cloud capabilities into Salesforce Flow means marketers […]

So you’ve spent hours gathering requirements, picking datasets and creating the most beautiful report the world has ever seen.  And then, while presenting your amazing work to leadership you hear the dreaded “That number looks off”….  And you can’t quite pinpoint why the reporting accuracy is in question.  No one wants to be in that […]

In our wonderful digital world, it’s becoming increasingly difficult to track offline events and interactions with marketing and sales efforts. People still love sending gifts in the mail to foster relationships and interacting face to face at networking events to generate sales. But how do we prove it to our marketing and sales bosses?  Luckily, […]

Imagine this — your marketing team is generating more leads than ever before. And at the same time, you’re facing a reduction in sales team staff.  Sounds impossible to overcome, right?  With the best tools, like Marketing Cloud Account Engagement (Pardot), and a winning lead prioritization strategy, you can tackle these obstacles head-on and turn […]

Those of you who have been followers of The Spot for a few years now know that we have shared our favorite Marketing Cloud Account Engagement (Pardot) Ideas from the Salesforce IdeaExchange either in blog posts or the Pardashians Slack group.   This tradition started in 2017 with Andrea’s initial post highlighting 8 ideas on the […]

A score in Marketing Cloud Account Engagement (Pardot) is a numerical figure that is assigned to prospects once they engage with a tracked marketing activity. This could be anything from an email open, link click, page view, form conversion or content download — providing you have the correct lead scoring rules or completion actions applied.  […]

Email marketers swim in constant data. While analytics often inform decision making, the flip side of that coin means your competitors also use data to do the same. To truly ensure campaigns remain fully optimized for engagement, conversions, and ROI, you need to look beyond the simple email metrics everyone tracks. Simple statistics such as […]

The surest way to get a reaction from any Salesforce Admin is to mention multi-select picklists. They are notoriously hard to report on and can be challenging at times. However, there are times when more than one value is needed.  Multi-select picklists can also cause quite a few issues for Marketing Cloud Account Engagement (Pardot) […]