Categories

Getting Started

Learn through 101 guides and easy solutions.

5 Next-Level Tips for Your Lead Nurture Program

Timothy Ziter

5 Next-Level Tips for Your Lead Nurture Program

Lead nurturing programs play a critical role in the sales process. That’s because nurtured leads have a shorter sales cycle and generate more sales-ready leads at a significantly lower cost. Luckily for you, the Marketing Cloud platform has extensive capabilities to create a sophisticated, multi-channel, automated lead nurturing program. Here are five tips to take […]
Read moreView all blogs
Why You Should Delete Marketing Contacts Regularly

Sarah Smith

Why You Should Delete Marketing Contacts Regularly

Like the title says — if you’re a Salesforce user, then you should be deleting your marketing contacts on a regular basis. Okay, hear me out. Of course I don’t mean all your contacts. And I don’t even necessarily mean delete delete (in some cases). Let me explain. As marketers, we hoard and protect our […]
Read moreView all blogs
6 Resources to Keep Your Salesforce Admins Moving Forward

Brian Roff

6 Resources to Keep Your Salesforce Admins Moving Forward

In the Myth of Sisyphus, an essay by French philosopher Albert Camus, Sisyphus is sentenced to a punishment where for eternity, he must roll a boulder up a mountain. When he reaches the top, the boulder rolls back down the mountain and he must go back and start over. Sound familiar? Some days our Salesforce […]
Read moreView all blogs
5 Easy Ways to Increase Pardot Form Submissions

Cara Weese

5 Easy Ways to Increase Pardot Form Submissions

A form on a landing page or your website is often the final step in a nurturing process and represents the crucial point of conversion. According to Manifest, 81% of people will abandon a form after beginning to fill it out. And of that 81%, more than half (67%) will not return to complete the […]
Read moreView all blogs
Salesforce Marketing Cloud Personalization (Interaction Studio): A Beginner’s Guide

Ralph Green

Salesforce Marketing Cloud Personalization (Interaction Studio): A Beginner’s Guide

I’m sure by now you’ve heard of Interaction Studio — or Salesforce Marketing Cloud Personalization (SFMCP) as it is now called. But if you’re similar to me, none of the buzzwords that are thrown around help to paint the picture of what SFMCP actually does.   In this blog, I’ll be demystifying this intriguing product and […]
Read moreView all blogs
Boost Conversions: Best Practices for Landing Pages

Cara Weese

Boost Conversions: Best Practices for Landing Pages

With Marketing Cloud Account Engagement (Pardot), you have the power to drive conversions through Landing Pages. This is a crucial tool in your marketing toolbox to help drive sales goals, but it needs to be used effectively in order to be successful. Providing a great first impression to win over your customer begins with you […]
Read moreView all blogs
Pardot Multivariate Testing Best Practices

Cara Weese

Pardot Multivariate Testing Best Practices

Part of being a great marketer is to always evolve with your audience. Doing this intentionally is the key to an organization’s success. Luckily, Marketing Cloud Account Engagement (Pardot) offers its customers Multivariate Testing, which measures the landing page performance over a period of time to determine the best variation. What is Multivariate Testing? The […]
Read moreView all blogs
Pardot WYSIWYG Editor Icon Glossary

Erin Duncan

Pardot WYSIWYG Editor Icon Glossary

The Pardot WYSIWYG (What You See Is What You Get) Editor Icon Glossary saved me SO much time and energy when I was first learning how to build email in Pardot. Recently, I noticed this page had been archived and no good replacement could be found, so I thought I’d recreate this asset so new […]
Read moreView all blogs
Salesforce Spring ‘23 Release: Platform Highlights

Brian Roff

Salesforce Spring ‘23 Release: Platform Highlights

The Salesforce Spring ’23 Release Notes are out, and they include important features for Salesforce administrators and marketers who are on the platform.  We get three major releases from Salesforce each year — Spring, Summer and Spring. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways.  So, if you’re a […]
Read moreView all blogs
The Spot & Jenna Molby: An Iconic Duo

Ambre Juryea-Amole

The Spot & Jenna Molby: An Iconic Duo

You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot with insights from 50+ marketing pros. The same way André 3000 pairs perfectly with Big Boi, or Brie with Champagne, Jenna Molby and The Spot are […]
Read moreView all blogs

Pardot Admin Bootcamp

Learn everything you need to know to become a Pardot pro in our six-week interactive course. 

Prospect
Updater

Your automated path to cleaner data. Fix, enhance, and enrich prospect data so things run smoothly while avoiding sync errors.

Author Spotlight

Jenna Molby

Jenna is a marketing operations leader with over ten years of B2B and B2C experience working on both the agency and client sides. She has been responsible for several different areas in the past, including web development, design, email marketing, marketing automation, and demand generation.

75

Posts

5x

Certified

Canada

Location

Author Since

2015

Fill & Find Your Spot

The Spot for Pardot Jobs is the connection point for employers who are filling Pardot roles and Pardot pros looking for new adventures. Browse through remote and in-office job opportunities around the world. Or create an employer profile to start posting.