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Salesforce Marketing Cloud Summer ‘22 Release Highlights

Kirsten Schlau

Salesforce Marketing Cloud Summer ‘22 Release Highlights

If you were like us, you thought the Summer ‘22 Release was going to be a summer of NO love for Salesforce Marketing Cloud Engagement. But, thankfully we were wrong!  Salesforce Summer ‘22 Release notes were quietly published late last week. We’ll highlight what Salesforce deems its Top Feature/Release Highlights. And we’ll also throw in […]
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When Does Marketing Cloud Account Engagement (Pardot) Sync with Salesforce?

Krystle Solomon

When Does Marketing Cloud Account Engagement (Pardot) Sync with Salesforce?

Knowing the who, what, when, and how of Salesforce and Account Engagement (Pardot) sync behavior is key to understanding how you can use the integration to your advantage. If you’re a newbie to Marketing Cloud Account Engagement/MCAE (formerly known as Pardot), then you may be wondering how in the world this system communicates with the […]
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4 Things to Clean in Marketing Cloud Account Engagement (Pardot) for Faster Processing Times

Erin Duncan

4 Things to Clean in Marketing Cloud Account Engagement (Pardot) for Faster Processing Times

Nothing is more frustrating than when you experience a slowdown in your Marketing Cloud Account Engagement (Pardot) org.  I just need this one Dynamic List to run, why is it taking so long!?!  These slow downs are frustrating. But they’re typically a sign that you need to archive old, continuously running, processes and/or optimize how […]
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Community Events for Marketers on Salesforce: May & June 2022

Ambre Juryea-Amole

Community Events for Marketers on Salesforce: May & June 2022

Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices. We were definitely missing in-person events during the dumpster fire that was 2020-2021. But something great happened, which is shining through as the silver lining to […]
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How to Prep for Using SMS Messaging in Marketing Cloud Mobile Studio

Kirsten Schlau

How to Prep for Using SMS Messaging in Marketing Cloud Mobile Studio

Your organization recently purchased Marketing Cloud Corporate or Enterprise Edition, which includes one free SMS code that needs to be provisioned. But, you have no clue where to start.  You understand the value of using SMS in your digital marketing strategy. The only thing holding you back are considerations like code procurement, resources, and timelines.  […]
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Einstein Send Time Optimization: A How-To Guide

Erin Duncan

Einstein Send Time Optimization: A How-To Guide

Balancing all the emails your teams want to send to Prospects versus how many emails the Prospects want to receive is difficult.  Email your Prospects too often and they may opt out. Email them too little and they may miss the important updates they subscribed for.  Also, determining when to email your Prospects is always […]
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Katy Hege

Capture Lead Source Data Using Cookies and Google Tag Manager

Looking for a way to capture lead source data from across pages on your website and pull that data into your CRM?  Since we use Marketing Cloud Account Engagement (Pardot), we figured out how to do that by transferring UTM parameters across webpages and capturing them in a Pardot custom field.  Using a magical mixture […]
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Author Spotlight

Jordyn Jaffer

Jordyn Jaffer (she/her) works at Sercante as a Marketing Automation Strategist specializing in Pardot and Salesforce support. Her motivation to continue learning the Salesforce platform and bring that knowledge to others has helped her thrive in her role and in the community. 

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USA

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2021

Fill & Find Your Spot

The Spot for Pardot Jobs is the connection point for employers who are filling Pardot roles and Pardot pros looking for new adventures. Browse through remote and in-office job opportunities around the world. Or create an employer profile to start posting.