Why Pardot Implementations Fail

Okay, real talk time.

Not all companies who implement marketing automation are met with wild success and find themselves on the stage at Dreamforce.  For every one of those marketing automation poster children, there are 5 other that are looking at their annual software bill thinking to themselves:

“Was this really worth it?”

Continue reading Why Pardot Implementations Fail

All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests

If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two.

This holiday season, while sipping egg nog and catching up release notes, I revisited my wish list.  There have been lots of great features tucked into recent releases… and my short list of items for the next round include: Continue reading All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests

Why Marketing Automation Admins Drink: An Adult Coloring Book for Email & Martech Pros

In the category of super random side projects, I made a coloring book.

Nope, not the kind for the little humans in your life.  It’s called “Why Marketing Automation Admins Drink.” Continue reading Why Marketing Automation Admins Drink: An Adult Coloring Book for Email & Martech Pros

When B2B Marketing Feels Like a Trip to the Mall

I went into a retail store a few weeks ago. I should have known better, but I was leaving for a vacation and desperately needed to buy a swimsuit.

I poked around online, but realized what I wanted couldn’t be shipped in time. So I drove to the mall. Ugh, gross. Continue reading When B2B Marketing Feels Like a Trip to the Mall

The Source of Awkward Lead Routing Fails

As B2B marketers, we spend a lot of time thinking about the buyer’s journey… maybe drawing some cool looking funnels… mapping our content to different decision making phases… you know the drill.

But this energy is wasted if your hard-earned leads end up being tossed like hot potatoes from rep to rep once they get in the door. Continue reading The Source of Awkward Lead Routing Fails

Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive

I’m going to make up a new buzzword.

Ready?

Cascading suppression lists.

Bear with me — it’s a made-up term, but a super necessary thing when you’re sending multiple emails at the same time and don’t want to over-email people. Continue reading Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive

8 Tips for Success When Working With a Pardot Consultant

A recent post focused on pros and cons of insourcing and outsourcing Pardot work.

The TL;DR of that one: there are great reasons for and against either approach.

But if you’re sitting here comparing your internal resources against your ever-growing to-do list, and decide you’re in the “outsource it” camp… here are a few ways to successfully leverage consultants. Continue reading 8 Tips for Success When Working With a Pardot Consultant