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Einstein Send Time Optimization: A How-To Guide

Erin Duncan

Einstein Send Time Optimization: A How-To Guide

Balancing all the emails your teams want to send to Prospects versus how many emails the Prospects want to receive is difficult.  Email your Prospects too often and they may opt out. Email them too little and they may miss the important updates they subscribed for.  Also, determining when to email your Prospects is always […]
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Katy Hege

Capture Lead Source Data Using Cookies and Google Tag Manager

Looking for a way to capture lead source data from across pages on your website and pull that data into your CRM?  Since we use Marketing Cloud Account Engagement (Pardot), we figured out how to do that by transferring UTM parameters across webpages and capturing them in a Pardot custom field.  Using a magical mixture […]
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Salesforce Product Retirement: Social Studio Sails into the Sunset

Ambre Juryea-Amole

Salesforce Product Retirement: Social Studio Sails into the Sunset

The Salesforce platform social media scheduling tool, which we all know as Social Studio, has officially entered sunset mode and has a retirement date set for 2024.  While the writing’s been on the wall for over a year, it may still be a shock for people who keep everything on the Salesforce platform and rely […]
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Everything Marketers on Salesforce Need for Google Analytics 4

Rich Feist

Everything Marketers on Salesforce Need for Google Analytics 4

On October 14 2021, Google announced a replacement for Universal Analytics, which they’re calling Google Analytics 4 (GA4).  You might be wondering, how does this impact our businesses’ use of Google Analytics and Marketing Cloud? Well, we’re going to give you the lowdown and tell you what you need to do to keep your reporting […]
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A Hot Take on the Pardot Rebrand to Marketing Cloud Account Engagement

Andrea Tarrell

A Hot Take on the Pardot Rebrand to Marketing Cloud Account Engagement

It’s official — Pardot is going to be called Marketing Cloud Account Engagement going forward. This is a big, bold change. I have a lot of respect for whoever did the work on this rebrand, and whoever ultimately had to push the button and make the final approval on these changes. Having been a part […]
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GDPR and Google Analytics Updates in 2022

Mike Creuzer

GDPR and Google Analytics Updates in 2022

We marketers have pivoted our strategies to comply with GDPR in the past, but a recent court ruling may have us scrambling to change the way we use Google Analytics with European website users. In a groundbreaking court case, the Austrian Data Protection Authority decided that the use of Google Analytics is currently violating the […]
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How to Update iFrames & References to the Default Pardot Domain Before the Deadline

Adam Erstelle

How to Update iFrames & References to the Default Pardot Domain Before the Deadline

In early March, Salesforce announced changes to how it serves content via go.pardot.com. In short, this impacts your Pardot content that might be placed on your website through iFrames.  We’ll walk you through how to find where the go.pardot.com domain is in use. Then we’ll show you how to fix it across your website. A […]
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Author Spotlight

Jordyn Jaffer

Jordyn Jaffer (she/her) works at Sercante as a Marketing Automation Strategist specializing in Pardot and Salesforce support. Her motivation to continue learning the Salesforce platform and bring that knowledge to others has helped her thrive in her role and in the community. 

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