Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter

We have more data than ever to gauge marketing performance.  The Don Draper era:

“I know half of my advertising is wasted, I just don’t know which half”

…just isn’t going to fly for most marketers in 2019.

But how do you get beyond reporting on the easy stuff like page views, CTR, and conversion rate and demonstrate what marketing activities are contributing to pipeline? Continue reading Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter

LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?

GUEST POST BY BRITTANY RHYME

For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts.

Let’s revisit our old friend the A/B test.  Because the results surprised us… Continue reading LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?

Fixing the State/Country Mismatch Between Salesforce & Pardot

BY MIKE CREUZER

Valentines day is the perfect day to give somebody something special. So I wanted to share a resource with the Pardot community to address a longstanding pain point:

Turning both “Auto-fill Prospect Location Data from IP Address” in Pardot AND using Standard State & Country picklists in Salesforce at the same time. Continue reading Fixing the State/Country Mismatch Between Salesforce & Pardot

Why Pardot Implementations “Fail”

Okay, real talk time.

Not all companies who implement marketing automation are met with wild success and find themselves on the stage at Dreamforce.  For every one of those marketing automation poster children, there are 5 other that are looking at their annual software bill thinking to themselves:

“Was this really worth it?”

Continue reading Why Pardot Implementations “Fail”

All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests

If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two.

This holiday season, while sipping egg nog and catching up release notes, I revisited my wish list.  There have been lots of great features tucked into recent releases… and my short list of items for the next round include: Continue reading All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests