I recently had the opportunity to present to the Atlanta Pardot User Group on GDPR, CASL, CAN-SPAM and other email marketing compliance obligations (alternate presentation title: “Is the sky falling or not?”)
Data privacy and opt-in compliance are front and center for marketing and sales teams, with some of the most stringent global compliance requirements yet coming into effect in May 2018. Continue reading GET THE SLIDES: What Pardot Admins Need to Do About GDPR, CASL & CAN-SPAM
Sara McNamara and I were chatting about this question the other day:
Why is there so much turnover in marketing automation roles?
An optimist might conclude marketing automation managers are in crazy high demand and are recruited away to greener pastures. But the real answer is probably a little less rosy. Continue reading 6 Reasons Marketing Automation Managers Get Burned Out [& How to Overcome Them]
The Q1 Atlanta Pardot meet-up is on Wednesday from 4-6 PM. I’m excited to have the opportunity to present on some of the compliance hot buttons many of our organizations are wrestling with. Continue reading Join the ATL User Group to Talk GDPR, CASL, CAN-SPAM & More!
It’s spring cleaning season, ladies and gentlemen. So roll your sleeves up, throw on some Cardi B, and let’s freshen up that Pardot org of yours.
A Pardot org is just like the back corner of your closet. It’s easy for “stuff” to accumulate — and it is well worth it to periodically evaluate what still fits and what’s no longer flattering. Continue reading 13 Spring Cleaning Tips for a Spotless Pardot Org
Marketing automation was designed to support sales and achieve efficiency in reaching prospects at scale.
But the benefits don’t stop there. Nurturing can be used for many other types of business relationships – including customers, partners, suppliers, and even your employees. Continue reading A Different Kind of “Lead”: How to Nurture Your Employees with Pardot
Accessibility of digital content is something that hasn’t really been on my radar before.
Like, at all. Didn’t even know it was a thing. Continue reading Accessibility in Email Marketing: What Pardot Users Should Know
One question I frequently get asked is:
“What does a typical Pardot admin (or consultant, feeelancer, et. al) make?”
Now THERE’S a loaded question. Continue reading How Much do Pardot Admins & Consultants Make?