The Spot For All Things Pardot | Andrea Tarrell

A lot has gone down the weekend — and I’m not just talking about Game of Thrones. Continue reading #Permissiongeddon Next Steps: What Happened & What to Do Next

I love going to Salesforce events — both the ones put on by the mothership and the ones organized by the community.

It’s so easy to get caught up in day-to-day execution of marketing and sales ops. But every time I step away from the glowing computer monitor and out into the live action Salesforce community — it is beyond worth it. Continue reading Let’s Meet Up at May & June Salesforce/Pardot Events!

If you’re a current Drift user or have been eyeing the platform, good news — Drift now integrates with Pardot.

Let’s break down the key elements of the integration. Continue reading The Drift Pardot Integration: What It Does & Why It Matters

Dear Salesforce Admins everywhere,

I realize you may not have had to work that closely with us marketers before.

And that not all of us have taken the time to really understand what you do, or to appreciate the power of the platform you manage.

But it’s time for us to become besties and get on the same page.

Wanna know why? Continue reading An Open Letter to Salesforce Admins: Why Pardot is the Next Big Thing for Your Career

The Pardot Google Analytics connector is awesomesauce.  And it’s remarkably low maintenance — but there are some nuances, and it’s still one of the things I get the most questions on during the implementation process or when people are ramping up reporting.  

So, let’s dig into what this thing can do, and start with the very basics. Continue reading 10 FAQs on the Pardot Google Analytics Connector

We have more data than ever to gauge marketing performance.  The Don Draper era:

“I know half of my advertising is wasted, I just don’t know which half”

…just isn’t going to fly for most marketers in 2019.

But how do you get beyond reporting on the easy stuff like page views, CTR, and conversion rate and demonstrate what marketing activities are contributing to pipeline? Continue reading Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter

BY MIKE CREUZER

Are you seeing a little Pardot authentication warning when you log into your org and are not sure why?  It looks something like this… Continue reading What that Warning About the Pardot API Update Means

GUEST POST BY BRITTANY RHYME

For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts.

Let’s revisit our old friend the A/B test.  Because the results surprised us… Continue reading LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?

I’m noticing a trend.

People hate their implementation partners.

On at least a weekly basis, a prospective customer or a Salesforce AE with a red account will come to me with a story of a “failed implementation.” Continue reading The Dip & the Myth of the “Failed Implementation”

BY MIKE CREUZER

Valentines day is the perfect day to give somebody something special. So I wanted to share a resource with the Pardot community to address a longstanding pain point:

Turning both “Auto-fill Prospect Location Data from IP Address” in Pardot AND using Standard State & Country picklists in Salesforce at the same time. Continue reading Fixing the State/Country Mismatch Between Salesforce & Pardot