Categories

Getting Started

Learn through 101 guides and easy solutions.

View all

Pro Tips

Dive into the weeds with advanced tips.

View all

New Features

Evolve with the Salesforce platform feature updates.

View all

Community

Get to know our community and join the action.

View all
An Introductory Guide to Salesforce Flow for Marketers

Heather Rinke

An Introductory Guide to Salesforce Flow for Marketers

Marketing and sales teams have a lot on their plates. Marketing is focused on generating interest and qualifying leads, and the Sales team is focused on closing deals and securing business.  Both teams benefit from working together to make sure they are focused on the right people at the right time, by streamlining the handoff […]
Read moreView all blogs

Dominique Beaudin

Salesforce Summer ‘22 Release: CRM Analytics Features We Love

The Salesforce Summer ‘22 Release is sending lots of love to CRM Analytics (formerly Tableau CRM) users in the form of updates and new features that make reporting work easier using the tool. These are the features we’re going to start using ASAP. What CRM Analytics features are there to love in the Salesforce Summer […]
Read moreView all blogs

Catherine Williams

The Great Resignation: Filling Gaps on the Marketing Team

The Great Resignation has impacted businesses throughout the US for the last two years and more specifically, it has created a talent gap for many departments. Marketing teams in particular seem to be taking a big hit, mainly when it comes to specialty roles like digital marketing and marketing operations/technology.  One theory behind the Great […]
Read moreView all blogs

Andrea Tarrell

9 Essential Rules for Attending Salesforce Community Events

I just returned from an action-packed week at Connections (Salesforce’s banner event for marketers) and I gotta say — it feels good to be back with the Ohana. It’s been a hot minute since in-person Salesforce community events were in full force. Dreamforce 2019 is the last big thing I attended prior to this event. […]
Read moreView all blogs
8 Tips for Passing the Marketing Cloud Administrator Exam

Mike Morris

8 Tips for Passing the Marketing Cloud Administrator Exam

Passing the Salesforce Marketing Cloud Administrator exam demonstrates that you have the skills to configure and administer Marketing Cloud products using industry and product best practices. And having that distinction puts you in a position where employers will compete to welcome you to their team. That’s because people with Marketing Cloud skills are among the […]
Read moreView all blogs
How to Prevent 5 Awkward Email Sending Fails in MCAE (Pardot)

Marcos Duran

How to Prevent 5 Awkward Email Sending Fails in MCAE (Pardot)

We’ve all seen email personalization mishaps.  The power of Marketing Cloud Account Engagement (Pardot) is really in its capacity to leverage data coming in from Salesforce and Pardot to create tailored experiences of all types for the end audience.  But what happens when this automation doesn’t work how we intend to use it? This is […]
Read moreView all blogs
How to Connect Marketing Cloud Engagement to Salesforce CRM

Kirsten Schlau

How to Connect Marketing Cloud Engagement to Salesforce CRM

Does your marketing and sales data live in separate places? Do you want all customer details to live in one place? If so, Marketing Cloud Connect is the answer.  Marketing Cloud Connect combines the digital marketing capabilities of Marketing Cloud Engagement with the data management, segmentation, and campaign management tools in Sales Cloud.  What is […]
Read moreView all blogs

Marcos Duran

Email Sender Options: Leverage CRM User Lookup in MCAE (Pardot)

For many Salesforce Marketing Cloud Account Engagement (Pardot) customers, using Pardot provides them with the tools necessary to communicate with their distinctive audience(s) in a personalized way.  One common way to do this is to create dynamic customer-centric journeys that send emails on behalf of individual sales reps and help to promote new products or […]
Read moreView all blogs
Build Faster with These 3 MCAE (Pardot) Landing Page Builder Hacks

Brooks Wilde

Build Faster with These 3 MCAE (Pardot) Landing Page Builder Hacks

Have you ever finished working on an email template in the Marketing Cloud Account Engagement (Pardot) Email Builder with all of its convenient features like: Removable sections Repeatable sections The ability to move sections up and down within the template …only to start editing a landing page, and you become extremely frustrated with the fact […]
Read moreView all blogs
Salesforce Connections 2022: A Conference Preview

Ambre Juryea-Amole

Salesforce Connections 2022: A Conference Preview

Salesforce Connections is a digital marketing and commerce two-day conference that takes place annually.  It’s happening in person in Chicago, Illinois, from June 7-9, 2022. And you’re invited (to attend virtually if you can’t be there in person, of course). You may be sitting there thinking to yourself… These things take a bunch of effort […]
Read moreView all blogs

The Spot for marketers on Salesforce

A home for marketers to shape the future together

The Spot is more than a blog. It’s a community to collaborate with and learn from marketers and Salesforce pros who have been there, seen it, and fixed it.

You’ll find resources for all the martech challenges — whether you’re getting started or need expert advice for advanced integrations. 

Browse The Spot for blog posts, user guides, how-to videos, and stories of #whyadminsdrink. Share your own experiences and knowledge. And join our global community shaping the future of marketing automation.

We saved you a spot.

View All

Categories

Browse the categories to get marketing automation tips, tricks, and solutions. 

Getting Started

Learn through 101 guides and easy solutions.

View all

Pro Tips

Dive into the weeds with advanced tips.

View all

New Features

Evolve with Salesforce platform feature updates.

View all

Community

Get to know our community and join the action.

View all

Pardot Admin Bootcamp

Learn everything you need to know to become a Pardot pro in our six-week interactive course. 

View Upcoming Courses

Prospect
Updater

Your automated path to cleaner data. Fix, enhance, and enrich prospect data so things run smoothly while avoiding sync errors.

Discover The Possibilities

Author Spotlight

Marcos Duran

Marcos loves to share his knowledge with the community online and IRL. He co-manages the Austin Pardot User Group and is an active community speaker on topics around Salesforce and professional development. 

Recent Posts

17

Posts

4x

Certified

USA

Location

Author Since

2020

Fill & Find Your Spot

The Spot for Pardot Jobs is the connection point for employers who are filling Pardot roles and Pardot pros looking for new adventures. Browse through remote and in-office job opportunities around the world. Or create an employer profile to start posting.

Find or Post a Job

Subscribe to The Spot

Name(Required)
interests

Martech Resources

Shopping consultants or jobs? Wanna join the action? Here’s everything you need to solve all the marketing technology things.

Consulting
Services

Work with certified experts to transform your tech stack.

Contact Sercante

Training
Courses

Develop your Salesforce & Pardot skills from anywhere.

Get Training

Career
Oportunities

Browse jobs working with Salesforce & Pardot.

View Jobs

Community
Event

Learn from the only virtual Pardot-focused conference.

Visit Event Site

Virtual
Networking

Connect with people in the Pardashian Slack community.

Apply To Join
Facebook-f Twitter Linkedin-in Phone-alt Envelope

Quick Links

Get The Spot

The Spot for Pardot newsletter delivers a healthy dose of martech to your inbox — and nothing more.

Subscribe

© 2022 The Spot For Pardot | All Rights Reserved Sercante LLC.

Privacy Policy Terms of Service