Lead nurturing programs play a critical role in the sales process. That’s because nurtured leads have a shorter sales cycle and generate more sales-ready leads at a significantly lower cost. Luckily for you, the Marketing Cloud platform has extensive capabilities to create a sophisticated, multi-channel, automated lead nurturing program. Here are five tips to take […]

Like the title says — if you’re a Salesforce user, then you should be deleting your marketing contacts on a regular basis. Okay, hear me out. Of course I don’t mean all your contacts. And I don’t even necessarily mean delete delete (in some cases). Let me explain. As marketers, we hoard and protect our […]

In the Myth of Sisyphus, an essay by French philosopher Albert Camus, Sisyphus is sentenced to a punishment where for eternity, he must roll a boulder up a mountain. When he reaches the top, the boulder rolls back down the mountain and he must go back and start over. Sound familiar? Some days our Salesforce […]

A form on a landing page or your website is often the final step in a nurturing process and represents the crucial point of conversion. According to Manifest, 81% of people will abandon a form after beginning to fill it out. And of that 81%, more than half (67%) will not return to complete the […]

I’m sure by now you’ve heard of Interaction Studio — or Salesforce Marketing Cloud Personalization (SFMCP) as it is now called. But if you’re similar to me, none of the buzzwords that are thrown around help to paint the picture of what SFMCP actually does.   In this blog, I’ll be demystifying this intriguing product and […]

With Marketing Cloud Account Engagement (Pardot), you have the power to drive conversions through Landing Pages. This is a crucial tool in your marketing toolbox to help drive sales goals, but it needs to be used effectively in order to be successful. Providing a great first impression to win over your customer begins with you […]

Part of being a great marketer is to always evolve with your audience. Doing this intentionally is the key to an organization’s success. Luckily, Marketing Cloud Account Engagement (Pardot) offers its customers Multivariate Testing, which measures the landing page performance over a period of time to determine the best variation. What is Multivariate Testing? The […]

The Pardot WYSIWYG (What You See Is What You Get) Editor Icon Glossary saved me SO much time and energy when I was first learning how to build email in Pardot. Recently, I noticed this page had been archived and no good replacement could be found, so I thought I’d recreate this asset so new […]

The Salesforce Spring ’23 Release Notes are out, and they include important features for Salesforce administrators and marketers who are on the platform.  We get three major releases from Salesforce each year — Spring, Summer and Spring. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways.  So, if you’re a […]

You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot with insights from 50+ marketing pros. The same way André 3000 pairs perfectly with Big Boi, or Brie with Champagne, Jenna Molby and The Spot are […]