How Pardot Admins Should be Thinking About Coronavirus

The economic ripple effect of everyone screaming “the sky is falling” is making that a reality for many businesses.  Many B2B companies are experiencing drops in sales and interruptions in their supply chain – and inevitably, one of the first expense areas the finance team comes for in economically challenging times is marketing.

So how should marketing ops folks navigate this? Continue reading How Pardot Admins Should be Thinking About Coronavirus

4 Tips for Avoiding Email Fatigue in Pardot

BY MIKE MORRIS

Congratulations! Your email campaigns are rocking – engagement and revenue are up. Your boss has also noticed your handiwork and, in the spirit of “no good deed goes unpunished”, has asked you to increase the number of email being sent.

Here are 4 tips that will help you honor her request, while smartly protecting against email fatigue. Continue reading 4 Tips for Avoiding Email Fatigue in Pardot

Pardot Scoring Category Basics: What, How & Why

BY ERIN DUNCAN

Have you updated your scoring & grading recently? This is one of the most impactful and often underutilized areas of Pardot.

In a recent blog post, I broke down Pardot Grading 101: How to Rate The Quality of Your Prospects. This article will do a deep dive on another critical area: Scoring Categories. Continue reading Pardot Scoring Category Basics: What, How & Why

COOOOO-KIEEEES: Preparing for Google Chrome 80 and Pardot HTTPS Updates

BY NATASHA WETTEN

If you’re a Pardot Admin, you might’ve received an email recently that either made total sense or perhaps went quickly into the “deal with it later” email pile. It’s about — jargon alert — “SameSite cookie attributes,” and we’ll tell you exactly what you need to do.
Continue reading COOOOO-KIEEEES: Preparing for Google Chrome 80 and Pardot HTTPS Updates

Behind the Pardot Curtain: New API Methods Are Here!

BY MIKE CREUZER

As one of the chief “Pardot API Geeks” here at Sercante (no, it’s not a real title, but I think it really should be) I’m really excited about two big changes to the Pardot API – one of which was confirmed on this week’s Pardot Product Roadmap webinar.

Wait, you don’t know what you can do with the Pardot API? Then you must’ve missed this post. I’ll forgive you if you open it a new tab and read it later. Continue reading Behind the Pardot Curtain: New API Methods Are Here!

How Knowing Pardot Saved My Bacon… Twice

BY MIKE MORRIS

I’ll admit it. As a marketing professional, I was a bit nervous the first time that I heard the term “Marketing Automation”. My first thought was that somebody was trying to automate my role and that I would soon be looking for a job.

This fear was not unique to me – many in my department had the same thoughts. However, these fears were completely unfounded and marketing automation, specifically Pardot, actually saved my bacon – twice. Continue reading How Knowing Pardot Saved My Bacon… Twice

Creating Complex Rule Logic in Pardot Engagement Studio

BY CHLOE WILDE

When people ask me why I want to work in the Salesforce and Pardot ecosystem, my answer is always the same — automation! Workflows! Personalisation! (And usually with that many exclamation marks.)

If you already thought Engagement Studio was the best thing to happen to Pardot, it’s recently got dialed up to 11. Continue reading Creating Complex Rule Logic in Pardot Engagement Studio

Pardot Grading 101: How to Rate The Quality of Your Prospects

BY ERIN DUNCAN

Pardot Grading is a great way to identify prospects who meet your ideal buyer persona, but I find a lot of Pardot users neglect to set up their Grading profiles and automations because they don’t know where to begin.

This article provides a step-by-step guide on setting up your initial grading, as well as some best practices and considerations for customizing grading to your unique needs. Continue reading Pardot Grading 101: How to Rate The Quality of Your Prospects

How to Update Salesforce Picklists & Keep In Sync with Pardot

BY ERIN DUNCAN

A question I come across a lot in the Pardot and Salesforce Success Community is how to change Salesforce picklist values on a field synced with Pardot.

A recent example:

Do this wrong and you’ll see the sync errors start flooding in. Continue reading How to Update Salesforce Picklists & Keep In Sync with Pardot