I’m working on a secret project. It involves crayons. Maybe some colored pencils. Very elicit stuff.
Okay fine, I’ll just tell you what it is. Continue reading Top Secret Pardot Project: Burn After Reading
It’s a Blogiversary! A Look at the Top 10 Posts from Year 1
Today is a momentous day for this little blog.
One year ago today, I wrote and shipped my first post. Continue reading It’s a Blogiversary! A Look at the Top 10 Posts from Year 1
Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type
There are so many Dreamforce sessions that it is borderline overwhelming. In the best possible way.
When I’m picking sessions to attend, I tend to favor sessions that involve:
- Product enhancements with a side of forward-looking statements
- Hands on training & interactive roundtables
- Real, in-the-trenches stories from speakers that actually use the product
Continue reading Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type
6 Insights for Pardot Admins from INBOUND 2018
Last year, I wrote a blog about why Pardot users should care about #INBOUND17. This year, I had the opportunity to attend the Hubspot’s annual conference in person. I even brought a buddy… Continue reading 6 Insights for Pardot Admins from INBOUND 2018
3 Ways to Clear Hard Bounces & Opt Outs in Pardot
So picture this scenario: Pardot says you can’t email someone. But you want to. So how do you override what the system says so you can send your gosh darn email?
Here’s a standard consultant-y answer for you:
It depends.
It depends on WHY you can’t email people, the age of your Pardot org, and if you’ve done anything to mess with the default behavior of the subscription management fields. Continue reading 3 Ways to Clear Hard Bounces & Opt Outs in Pardot
Pardot Diehards: This is Your DF18 Must-See Session List
This is a curated list of awesomeness for the Pardot diehards attending DF18. If you’re NOT attending the Superbowl of Salesforce, I apologize in advance for the crippling FOMO you may feel if you continue reading.
After reviewing the full session list, these are my top 10, must see, camp outside the door, consider stampeding, Pardot agenda items. Continue reading Pardot Diehards: This is Your DF18 Must-See Session List
An Ode to Chubbies & an Experiment with Unique Sender Names
A few months ago, I posted a confession that I Have an Email Marketing Crush on CB Insights.
And now, there’s another brand that’s making my heart throb. It’s Chubbies, ladies and gentlemen. Yes, the uber southern frattastic short shorts brand. Their subject lines are bold and absolutely hilarious. Continue reading An Ode to Chubbies & an Experiment with Unique Sender Names
#VoteAndPromote: Let’s Get Some Pardot Action on the IdeaExchange
Okay, real talk: the IdeaExchange needs some work.
If you’re not familiar with the IdeaExchange, it’s a pretty amazing concept — users submit ideas, other users vote on them, the product team reviews, wishes get granted, and we all hug and high five. Continue reading #VoteAndPromote: Let’s Get Some Pardot Action on the IdeaExchange
Elon, Take Some Advice & a Nap, Bro
Ariana Huffington’s open letter to Elon Musk struck a chord with me.
I mean… to be fair, she wrote a book on naps, so it was a little self serving, maybe. But I think it’s a worthy reminder to be a little less intense.
Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool
“You automated everything so well that we’re just going to let it run and leave it alone. That’s the point of automation, right?”
My team just wrapped up a project to build a series of big, bad Engagement Studio programs. This customer was particularly fun to work with because their whole business is powered by the Salesforce platform – sales, service, operations, finance, and of course, marketing. Continue reading Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool