The original working title of this blog was “Why Wasn’t This Documented, Abridged Edition.”
“Scantily documented surprises” sounded like a nicer way of saying the saying the same thing. Continue reading 13 Scantily Documented Pardot Surprises
When Suppression Lists Don’t Suppress
Okay. I’m taking deep cleansing breaths right now over a really unfortunate discovery.
I’m talking about when suppression lists meet AMPSEA. Continue reading When Suppression Lists Don’t Suppress
GUEST POST: How to Round Robin Prospects in Pardot without Salesforce Lead Assignment Rules
This post represents two “firsts”. One, it’s the first guest blog ever on the Spot for Pardot, written by the incredibly talented Brittany Rhyme. Two, it’s the first post in the “Will it Pardot?” series where we will discuss challenging use cases and how people have solved them when best practice rubber meets the actual in-real-life road. Continue reading GUEST POST: How to Round Robin Prospects in Pardot without Salesforce Lead Assignment Rules
On Salesforce Events & Time Well Wasted
I’m attending Connections and Texas Dreamin’ this week and couldn’t be more excited.
When talking about these events with other consultants and business owners, several have dismissed them saying:
“Oh those are a huge waste of time… I never get anything out of them.”
I wholeheartedly disagree with this assessment. Continue reading On Salesforce Events & Time Well Wasted
“Will It Blend?”: the Pardot Edition
One of my favorite marketing campaigns of all time is the “Will It Blend?” series on YouTube.
In case you missed it — in 2010, this company called BlendTec created a YouTube series putting ridiculous things into their blenders to prove how strong and awesome their product was. Ridiculous things as in iPads, silly putty, skeletons, a Ford Fiesta, and more. Continue reading “Will It Blend?”: the Pardot Edition
7 Huge Lessons GDPR Has Already Taught Us About Email Marketing
It was the best of email marketing, it was the worst of email marketing.
If your inbox is anything like mine, it’s been absolutely crushed by all this GDPR hoopla. Continue reading 7 Huge Lessons GDPR Has Already Taught Us About Email Marketing
Drawing a Blank: How Pardot Handles Empty Field Values
One of the tricky and little-known-things about Pardot is how the system handles blank values.
If you’ve never had a reason to, you probably haven’t thought about it. But when it DOES come up — here’s what you need to know to be ready. Continue reading Drawing a Blank: How Pardot Handles Empty Field Values
Ship It Already: How to Start an Engagement Program & Build On It Later
It’s tempting to hold back on shipping a new piece of content or a nurturing program until it’s perfect.
But guess what, dudes – it will never be perfect.
Ship it.
Do it.
Press that button. Continue reading Ship It Already: How to Start an Engagement Program & Build On It Later
10 Engagement Studio “Gotchas” to Watch Out For
Engagement Studio is one of the best things to happen to the Pardot platform since I’ve been a customer. But it’s a bit nuanced… and without paying attention to the details, there are a few “gotchas” that can trip you up. Continue reading 10 Engagement Studio “Gotchas” to Watch Out For
Using GIFs In Email Marketing to Surprise & Delight
GIFs are a staple of Twitter and Slack, and sometimes they convey your message JUST RIGHT in a way that no words or static image can. Continue reading Using GIFs In Email Marketing to Surprise & Delight