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How to Develop Custom Lightning Email Components for Pardot

The Salesforce Winter ‘22 release introduced the ability to create a custom Lightning Web Component (LWC) for Lightning Email Content, and with Spring ‘22 we have the same ability for Pardot Lightning Email Templates.

With this new feature, you can create components for standard areas of emails, such as footers or headers. Or, use it for more complex items, such as displaying upcoming events or gathering prospect feedback.

In this post, we will present the code for 5 different LWCs, walking you through the most simple example and incrementing from there.

Pardot Training: Connect Features to Sales and Marketing Strategy

Pardot (and marketing in general) does not suffer from a lack of resources; there are innumerable guides, blogs, white papers, walk throughs, opinions, perspectives, how to’s and how not to’s.

The issue, more often, is that resources like these tend to look at features, functions, and ideas in isolation. They can struggle to show how features interconnect and can be adjusted to your unique strategy needs and requirements.

How to Conquer Imposter Syndrome in the Pardot World

I seriously felt imposter syndrome as a professional in the Salesforce and Pardot community — but I overcame those feelings by learning everything I could through Pardot training courses and blogs.

As a new member to the Sercante team and overall Salesforce consulting ecosystem, I was struggling with imposter syndrome over the past few months.

Part of that is because my journey with Pardot hasn’t been the most conventional. I had a big skill gap from taking two years off from using the platform. But, I’ve been able to combat imposter syndrome by sharpening my Pardot skills.

Everything to Know About the Pardot Lightning Email Builder

I’ve seen a lot of information about implementing the new Lightning Email Builder, but I wanted to get into the nitty gritty details of how to build Lightning Email Templates and Content, the current limitations, and when the new builder should be used over the classic builder.

Before we dive in, here is a quick overview of the Lighting Email Builder and its different sections:

Six big Pardot enhancements from the Salesforce Spring ‘22 Release

It’s time to prepare for the Salesforce Spring ‘22 Release and how it will affect your Pardot instance.

We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways.

So, if you’re using and managing Pardot for your company or organization, then you’re in the right place. We’re going to cover everything you need to know about the Salesforce Spring ‘22 Release for Pardot admins and users.

How to Create Complex Pardot Lead Routing Rules with LeanData

Lead routing with Salesforce Sales Cloud and Pardot can trip up even the most experienced sales and marketing teams. And choosing the right lead management strategy and tools to automate the process is even more challenging and important.

Cultivating interest, inspiring action, and responding to people who raise their hands is why we’re here, right?

LeanData is a third-party tool with Salesforce-native functionality that enables you to create complex lead routing rules. These complex rules enable you to do things like pull cleaner data into your org, reroute already assigned leads, or customize how sales gets alerts.

Here’s what you should know about lead routing in Salesforce and Pardot with LeanData.

New Pardot Feature: Custom Components for Email Content

The Pardot Winter’ 22 release includes a new way to add content to emails you create using the email content builder in Pardot Lightning. Custom components allow marketers to easily build a library of standardized components users can drag-and-drop into email content builder emails without needing to edit HTML or CSS.

You can create your own custom components, or search for components built by third parties in the Salesforce AppExchange.

The Ultimate Pardot Admin Guide to Web Tracking Cookies

Undoubtedly, you’ve heard the conversations in the Pardot community about web browsers no longer supporting third-party web tracking cookies. If you haven’t, are you hiding in a cookie jar? If you have, you may be wondering how this abandonment of third-party cookies affects your use of Pardot.

We’ll start with the basics before diving into enabling first-party web tracking cookies in your Pardot instance. You’ll also find solutions to overcome challenges related to having multiple websites that do not share the same domain name.

ParDreamin’ 2021 Demo Jam Recap: Products to Extend Pardot

The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their technology stack through integration.

Each participant had three minutes to present their product demo. Then, demo jam attendees weighed in with their votes at the end of the session. We crowned the Demo Jam Champion at the end thanks to everyone’s votes and sent a trophy to the winner.

This year’s Demo Jam winner was Feedotter, which was presented by Feedotter Founder Andy Thiemer.

How to Empower Higher Ed Marketing Teams with Pardot

Higher ed institutions around the world are embracing a digital future with the shift to marketing with Pardot.

The traditional way of reaching prospective students, donors, and community partners is being replaced by personalized digital marketing tactics. And an integrated marketing platform is the key to connecting institutional departments while providing right-time and right-message communications.

Enter Pardot. Marketing teams at higher education institutions that are also Salesforce customers can finally feel like they’re part of the action. That’s because Pardot is built on the Salesforce platform, which enables marketing teams to connect their data and content to other departments at their institution. And Pardot allows marketers to generate valuable leads, nurture relationships, and convert more prospects throughout the power of marketing automation.

This is how Pardot empowers marketers working in higher education to reach their goals.