How to Pass the Pardot Consultant Certification Exam
You’ve conquered the Pardot Specialist exam* (Yipee!) and you’ve caught the Pardot bug. Next on your hit list is the Pardot Consultant exam, but what does it take to...
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Category: Career Development
The Spot: A Community Resource for Marketers on Salesforce
Your Marketing Automation Platform (MAP) doesn’t exist in a vacuum. And neither do we. The Spot for Pardot is following a natural evolution we’re seeing in the marketing technology...
Salesforce Marketing Cloud Email Specialist Exam: All the Things to Study
Earning the Salesforce Marketing Cloud Email Specialist Certification is the first step to becoming a full-fledged Marketing Cloud consultant. But, it doesn’t come easy. Salesforce Marketing Cloud has robust...
Pardot Training: Connect Features to Sales and Marketing Strategy
Pardot (and marketing in general) does not suffer from a lack of resources; there are innumerable guides, blogs, white papers, walk throughs, opinions, perspectives, how to’s and how not...
How to Conquer Imposter Syndrome in the Pardot World
I seriously felt imposter syndrome as a professional in the Salesforce and Pardot community — but I overcame those feelings by learning everything I could through Pardot training courses...
Celebrating the Success of Pardot Pros
I think we need to do more to celebrate the work that Pardot and Marketing Operations pros do. I’ll explain why. But first, a random story.
5 Steps to Pass the Pardot Specialist Certification Exam
Whether you’re an experienced Pardot admin or relatively new to the Pardot platform, passing the Salesforce Pardot Specialist Certification exam is a great way to demonstrate your skills and...
Announcing The Spot for Pardot Jobs
We’re thrilled to announce a new platform we’ve launched for finding and posting jobs related to Pardot and Salesforce. Supporting the Pardot community by sharing knowledge built the foundation...
3 Soft Skills That Make A Pardot Admin Awesome
User roles within Pardot are often discussed from the perspective of capabilities rather than core competencies. A quick google search for “Pardot Admin” will tell you what an admin...
How to Become an Exceptional Pardot Admin
In 2004, I received a prestigious award “Outstanding Achievement in The Field of Excellence.” If I’m honest, it was printed by my best friend — he’s much smarter than...
Impacted by COVID-19? Apply for the Pardot Bootcamp Scholarship
A few weeks ago, my team posted an offer for a Pardot Admin Bootcamp Scholarship. The idea was that we’d offer 1-3 spots in our paid training course for...
How Marketing Automation Saved My Bacon… Twice
I’ll admit it. As a marketing professional, I was a bit nervous the first time that I heard the term “marketing automation.” My first thought was that somebody was...
Why Pardot Admins Need Coding Skills
Pardot is designed to be an easy-to-use, flexible tool to power email marketing and automated communications with clicks not code. But let’s be real: code is pretty darn handy,...
Thank the Pargods for the Chip On Your Shoulder…
Right before I started Sercante, I had a little career and emotional bump in the road. At the time, it felt catastrophic. Soul crushing. In retrospect, it was a...
Women-Owned Salesforce Partners & AppExchange Companies: A Running List
This week is WITness Success 2019, the annual gathering of Salesforce Women in Tech. I’ve never been before, and I’m really excited to attend. My friend Mel Fellay (the...
An Open Letter to Salesforce Admins: Why Marketing Automation is the Next Big Thing for Your Career
Dear Salesforce Admins everywhere, I realize you may not have had to work that closely with us marketers before. And that not all of us have taken the time...
When Fear Stops Pardot Pros in Their Tracks
As a Pardot consultant, I run into a lot of people who are stuck. They’re not getting the value they wanted out of the tool. They’re not sure what...
Why Marketing Automation Experts Drink: An Adult Coloring Book
In the category of super random side projects, I made a coloring book. Nope, not the kind for the little humans in your life. It’s called “Why Marketing Automation...
When B2B Marketing Feels Like a Trip to the Mall
I went into a retail store a few weeks ago. I should have known better, but I was leaving for a vacation and desperately needed to buy a swimsuit....
8 Tips for Success When Working With a Pardot Consultant
A recent post focused on pros and cons of insourcing and outsourcing Pardot work. The TL;DR of that one: there are great reasons for and against either approach. But...
Stop Saying “I Can’t Because…” to Boost Your Marketing Automation Career
There are a million reasons to not do something. But many of the ones we say out loud are… how do I put this… not real. Let’s talk about...
6 Reasons Marketing Automation Managers Get Burned Out & How to Overcome Them
Sara McNamara and I were chatting about this question the other day: Why is there so much turnover in marketing automation roles? An optimist might conclude marketing automation managers...
How Much do Pardot Admins & Consultants Make?
One question I frequently get asked is: “What does a typical Pardot admin (or consultant, feeelancer, et. al) make?” Now THERE’S a loaded question. The myth of the “typical”...
Tell Me What You Want, Whatcha Really, Really Want
Is it stuck in your head now? Good. I’m building a content calendar for 2018 and I want to hear YOUR burning Pardot, Salesforce, and marketing automation questions. What...
5 Pardot Influencers I Can’t Get Enough Of
One of the things I love about the broader Salesforce community (our #Ohana) is the generous knowledge sharing that goes on. It’s incredible – in addition to their “day...
On Finding Flow as You Advance in Your Career
Ironic: the farther I get in my career, the less I get to do some of the things I love and get to that elusive “flow state.” (Alright maybe...
Pardot Admins & the Lurking Impostors
Pardot Admins are some of the most humble people I’ve worked with. “Well, we’re just doing the basics.” “We’ve probably set it up all wrong.” “We don’t know...
What the Heck Are We Teaching College Kids About Marketing Automation?
Last week, I had the opportunity to speak to a group of ~100 college students on a panel about finding your niche in digital marketing. After the panel members...
Is It Worth It To Get Pardot Certified?
This is an awesome (but tricky) topic that was suggested by Ian A. It’s kind of a loaded question. You meet people all the time who are certified in one...
How to Hire a Rockstar Pardot Administrator
So you’re ready to add a Pardot Administrator to your team. You’ve polished up your job description, you’ve broadcasted it far and wide to your network, you’re getting resumes...