How to Create Complex Pardot Lead Routing Rules with LeanData

Lead routing with Salesforce Sales Cloud and Pardot can trip up even the most experienced sales and marketing teams. And choosing the right lead management strategy and tools to automate the process is even more challenging and important. 

Cultivating interest, inspiring action, and responding to people who raise their hands is why we’re here, right?

LeanData is a third-party tool with Salesforce-native functionality that enables you to create complex lead routing rules. These complex rules enable you to do things like pull cleaner data into your org, reroute already assigned leads, or customize how sales gets alerts.

Here’s what you should know about lead routing in Salesforce and Pardot with LeanData.

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