Forms & Form Handlers

Jennifer Bucci

Jennifer Bucci is a Marketing Automation Strategist at Sercante and a Salesforce-certified Pardot Specialist and Consultant. After a decade-long career as a certified music therapist, Jennifer got a fresh start in marketing and project management in the training and education industry. She quickly became enamored with the world of marketing technology and has been gradually expanding her knowledge of the Salesforce ecosystem since 2014. Outside of working hours, Jennifer can be found entertaining her two cats, Madeleine and Samuel, or playing clarinet with one of several community bands and orchestras.

Link to posts

Sync Error Workaround: Dynamic Dependent Picklist Fields and Pardot Forms

An issue faced by many marketers using Marketing Cloud Account Engagement (Pardot) is how to find a workaround for dynamic dependent picklist fields and Pardot forms that will reduce...

September 2, 2022 | By Jennifer Bucci

Getting Started with a Pardot Email Preference Center

An email preference center creates a happy medium for you and your audience. It’s a place where your people can let you know what interests them so you can...

February 21, 2022 | By Christina Magoulis

Marketing Hocus Pocus: 6 Pardot Horror Stories to Avoid

The life of a marketing and sales consultant is never boring at Sercante, working with companies of all shapes and sizes on tasks both large and small. The days...

October 20, 2021 | By Pam Carey

Content Personalization: Using Dynamic Content, Pardot HML, and Pardot Snippets

Prospects now more than ever are demanding personalized content. For the last 4 years, adding the first name for personalization in emails has been the default. Unfortunately, that alone...

May 6, 2021 | By Marcos Duran

15 Resources To Make The Most Of Your Landing Pages: The Ultimate List for Pardot Admins

Building landing pages in Pardot can be an interesting challenge because, depending on your needs and the skillset of your team, there are multiple ways to go about it.

June 17, 2020 | By Marcos Duran

LinkedIn Advertising: Using Pardot Landing Pages vs. LinkedIn Lead Gen Forms

For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts. Let’s revisit...

March 21, 2019 | By Brittany Rhyme

The Silver Bullet to Success with Marketing Automation

I’m going to let you in on a little secret. It’s taken me my entire career to learn this. The silver bullet to success with marketing automation is… THERE...

November 29, 2017 | By Andrea Tarrell