
Getting Started with a Pardot Email Preference Center
An email preference center creates a happy medium for you and your audience. It’s a place where your people can let you know what interests them so you can...
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Christina Magoulis is on the marketing team at Sercante. After earning an MA in English Language and Literature from NYU, she worked in the educational publishing industry for 10 years where she held positions in sales, product marketing, and market research. After realizing that Pardot could radically transform how her team worked, she wanted to know everything there was to learn about marketing automation. In 2021, she joined the Sercante team and has learned something new every day. She currently holds two Salesforce certifications and tries to not have imposter syndrome while playing Pardot admin for a team of Pardot consultants. Outside of work, Christina is usually training for another half marathon, opining about ‘90s romcoms, or attempting to read all the books she collected but never read while working in publishing.
An email preference center creates a happy medium for you and your audience. It’s a place where your people can let you know what interests them so you can...
The life of a marketing and sales consultant is never boring at Sercante, working with companies of all shapes and sizes on tasks both large and small. The days...
Prospects now more than ever are demanding personalized content. For the last 4 years, adding the first name for personalization in emails has been the default. Unfortunately, that alone...
Building landing pages in Pardot can be an interesting challenge because, depending on your needs and the skillset of your team, there are multiple ways to go about it.
For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts. Let’s revisit...
I’m going to let you in on a little secret. It’s taken me my entire career to learn this. The silver bullet to success with marketing automation is… THERE...
Left to my own devices, I’m the kind of person who saves everything to her Desktop and has at least 5 Word docs titled “Notes Latest V2a” at any...
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