Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool

“You automated everything so well that we’re just going to let it run and leave it alone.  That’s the point of automation, right?”

My team just wrapped up a project to build a series of big, bad Engagement Studio programs.  This customer was particularly fun to work with because their whole business is powered by the Salesforce platform – sales, service, operations, finance, and of course, marketing.  Continue reading Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool