Work Confidently in Pardot through Quality Assurance Testing

Feel more confident as a budding admin or end user by kicking ass at Pardot quality assurance testing. (includes downloadable PDF checklist)

We’ve all been there before. Everything is set up in Pardot for an email or engagement studio program. But the fear hits before clicking the button to launch it. Is everything set up so it tracks correctly? Could there be a typo or broken link somewhere? This is where checklists and quality assurance (QA) testing are helpful.

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Q&A: Everything You Need to Know about Pardot Engagement Studio

BY MARCOS DURAN

One of the most highlighted and versatile Pardot features is the Engagement Studio program.

Plain and simple it is the most flexible feature Pardot has when it comes to building strong workflows, email sequences, and even taking your Pardot (and Salesforce) operational game to the next level. This is without a doubt my favorite platform feature.   Continue reading Q&A: Everything You Need to Know about Pardot Engagement Studio

Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool

“You automated everything so well that we’re just going to let it run and leave it alone.  That’s the point of automation, right?”

My team just wrapped up a project to build a series of big, bad Engagement Studio programs.  This customer was particularly fun to work with because their whole business is powered by the Salesforce platform – sales, service, operations, finance, and of course, marketing.  Continue reading Marketing Automation Mythbusting: Pardot is a Set-it & Forget-it Tool