Prospects now more than ever are demanding personalized content. For the last 4 years, adding the first name for personalization in emails has been the default. Unfortunately, that alone isn’t going to cut it anymore. To keep their attention, you have to make sure they know you’re thinking of them— no matter how long your list becomes.
In Pardot, the options to provide these experiences differ depending on your account tier and how you intend to use them.
If you’re a veteran to Pardot, it’s likely you know that there are several ways to accomplish the personalization you need. That’s why we’ve broken down some of the most common use cases that call for Pardot HML, Pardot Snippets, or Pardot Dynamic Content. Understanding how each of these work best in different scenarios will help you save time in your creation process.
Continue reading Content Personalization Using Dynamic Content, Pardot HML, and Pardot Snippets
Salesforce just gifted us with their Summer 2021 Release Notes, and our team is— to say the least, ecstatic. With so many new Pardot updates, users and administrators can now optimize their workflow, prevent tedious nuances in dynamic content, and make better data-driven decisions.
If you’ve been itching for better ways to organize your data, get the most out of your email sends, and have more control over your instance, we’re excited to show you how you can do just that with our top choices for exciting features to boost your marketing capabilities through Pardot and the Salesforce platform.
Continue reading Top 8 New Features from Salesforce’s Summer ‘21 Release Notes
Snippets were added to the Pardot functionality toolset fairly recently as a way to help the marketers of the world stay organized and reuse their content across multiple templates or Pardot Business Units without copy and pasting (*cues angelic music*).
Continue reading Duck, Duck, Goose: How to play with Pardot Snippets!
Nearly 90% of marketers are using email (think tools like Pardot) to reach their audiences on a weekly basis, according to Oberlo. On average, people get roughly ~120 emails a day, according to Radicati. Whoa! That’s a lot of emails. For many organizations in sectors like manufacturing, the switch to digital channels has become a race against time. One could infer that this number has increased due to the shift to digital channels (such as email) in 2020 due to the COVID-19 pandemic. The shift is probably affecting businesses who perhaps did not depend on email marketing to generate sales, or depended more on brick-and-mortar stores for sales. In any case, these metrics are alarming to say the least, which begs the question, what are you doing to stand out and make your brand memorable?
In Pardot, there are several ways to send emails, however the way you organize and set up your email campaigns can differ from team to team. As a marketing team, here are some challenges you may be facing and need support on in 2021:
- Planning and executing Pardot email campaigns that scale
- Creating email banners and graphics (with no designer on staff)
- Checking for mobile responsiveness across templates (with little HTML knowledge)
- Testing your email content (lack of feedback on subject lines, copy, A/B testing, etc)
- Customizing email templates and trying to stay consistent with branding guidelines
- Navigating through ambiguous IT documentation around email domains
Continue reading 21 Resources to Level-Up Your Pardot Emails In 2021
Regardless if you are a team of one or a team 15+, this Pardot Email guide can help you take your email templates to the next level with a few simple clicks.
This past year has been a great year for Pardot Admins everywhere. With each new release, Pardot has grown in functionality and has also become more integrated with Salesforce. This is fantastic as it allows for tighter data control, better personalization when communicating with prospects, improved user management processes. and an overall better user experience. In the wake of the new year, check out the newest Pardot features and updates on the Salesforce Spring 21 release notes to gain insights into what is coming in 2021.
Continue reading Pardot Goodies from the Salesforce IdealExchange
As Pardot Admins, we often run into corners of the platform that require a little more creativity in order to solve a specific business need. Oftentimes, you can just “Google it” and voilà! Many in the Pardot community have the exact same question or problem you do, and although you find the answer (which is a huge relief), wouldn’t it be fantastic if there was a way for Pardot simply to add a fix for everyone?
Well my friend, grab a seat and let’s head over to the IdeaExchange!
BY MARCOS DURAN
We know you are busy with a mountain of JIRA support tickets to go over before the end of the year so let me keep this brief.
Continue reading The Official ParDreamin’ Guide For IT, Developers and Salesforce Admins
Supporting a marketing team of 1 or of 15+ people that often come to you when they are “stuck”? If so, this guide is for you! Learn how to tackle your team’s questions around lead routing, campaign influence, general configuration, and more.
BY MARCOS DURAN
This year has been interesting to say the least. You might have just started your first marketing job that requires Pardot experience this year or maybe you ended up being the “accidental” Pardot admin that everyone is talking about on Twitter. Your title may not reflect your new marketing automation responsibilities (yet) but you have a new shiny toy to play with. Its name is Pardot, and, frankly, by the looks of it, you don’t know where to start.
Continue reading The Official ParDreamin’ Guide For “Accidental” Pardot Admins
BY MARCOS DURAN
ParDreamin’ is less than a week away. But you already knew that right? You’ve seen it all over Twitter and LinkedIn for the past month or so. In fact, you probably know a bunch of the presenters from following them on Twitter (#MarketingChats anyone?).
Continue reading The Official ParDreamin’ Guide for Advanced Pardot Admins
BY MARCOS DURAN AND JACQUELINE FASSETT
ParDreamin’ is less than a week away. Has your marketing team at your non-profit organization or higher education institution signed up yet?
Continue reading The Official ParDreamin’ Guide For Non-Profit & Higher Ed organizations
BY MARCOS DURAN
One of the most highlighted and versatile Pardot features is the Engagement Studio program.
Plain and simple it is the most flexible feature Pardot has when it comes to building strong workflows, email sequences, and even taking your Pardot (and Salesforce) operational game to the next level. This is without a doubt my favorite platform feature. Continue reading Q&A: Everything You Need to Know about Pardot Engagement Studio