GDPR and Google Analytics Updates in 2022
We marketers have pivoted our strategies to comply with GDPR in the past, but a recent court ruling may have us scrambling to change the way we use Google...
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Category: Privacy & Compliance
Everything Pardot Admins Should Know About Apple Privacy Updates
In September 2021, Apple privacy changes will start having a big impact on Pardot email marketing reporting metrics. Are you ready to pivot your reporting strategy in response to...
Pardot Operational Emails: 7 FAQs on How & When to Use Them
Are you trying to send something to opted out prospects in Pardot and wondering if operational emails could be a fit? This article breaks down everything you need to...
#Permissiongeddon Next Steps: What Happened & What to Do Now
A lot has gone down the weekend — and I’m not just talking about Game of Thrones.
What Marketers Need to Know About the California Consumer Privacy Act (CCPA)
I’ve had an opportunity to speak at several user groups and regional community events about GDPR, and the one question that always comes up is: “When is this coming...
7 Huge Lessons GDPR Has Already Taught Us About Email Marketing
It was the best of email marketing, it was the worst of email marketing. If your inbox is anything like mine, it’s been absolutely crushed by all this GDPR...
Accessibility in Email Marketing: What Pardot Users Should Know
Accessibility of digital content is something that hasn’t really been on my radar before. Like, at all. Didn’t even know it was a thing. I first heard about it...
What’s the Worst Thing that Can Happen to Spammy Email Marketers?
“You guys, we can’t. It’s like actually illegal.” –Me, to a room full of raised eyebrows, doing my darndest to convince sales reps not to spam everyone and their...
CASL + Pardot, Explained Via Terrible Canadian Jokes
A few weeks ago, I shared a post on Pardot and GDPR compliance. Since then, a few people have asked me how this relates to CASL and if it’s...
GDPR Compliance in Pardot: The Freaky Fast & Un-Boring Guide
Compliance? *gag* There are few things I like thinking about less than regulations impacting email marketers. But, it’s important for our businesses to CYA and it’s good for us...
What Does Apple’s New Cookie Change Up Mean for Pardot Users?
As you may have heard, Apple made a move that significantly limits the ability advertisers and companies have to place cookies on your devices. Changes are coming down the...