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Accessibility in Email Marketing: What Pardot Users Should Know

Accessibility in Email Marketing: What Pardot Users Should Know

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Accessibility of digital content is something that hasn’t really been on my radar before.

Like, at all. Didn’t even know it was a thing.

I first heard about it when a client mentioned some corporate requirements related to accessibility for a new website they were building. Cue the lightbulb with the blinding flash of the obvious.

I had the opportunity to contribute a guest blog post to the Pardot corporate blog.  Check out my post for more on the need-to-knows of accessibility!

Read it on the Pardot blog→

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  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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