Design Meets Agentforce: A Designer’s POV from the World Tour
I just got back from the Agentforce World Tour in Boston and my brain is full of ideas. I wasn’t totally sure what to expect, but I ended up...
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Events
Announcing MarDreamin’ Summit: The MarDreamin’ You Love, Live In Person!
In 2024, Sercante and Salesforce community experts hosted the 5th MarDreamin’, the virtual community conference for marketers on the Salesforce platform that brings together the brightest minds in marketing...
Using Account Engagement for Event Marketing: From Planning to Follow-Up
Event marketing is a fantastic way to connect with your audience, build brand awareness, and generate leads. However, managing event marketing activities can take time and effort. That’s where...
The Growth Lounge: Unifying Customer Experiences at Dreamforce ’24
Consumers today want personalized experiences from beginning to end. This is why Sercante is thrilled to announce that The Home for Marketers has undergone a transformative name change. We’re...
Conference Preview: Get Ready for Salesforce Connections 2024
It’s that time of the year again — when marketing, sales, and service professionals from around the globe gear up to reunite in Chicago, IL for the highly anticipated...
Roadshow Recap: Salesforce World Tour D.C. 2024
These are my highlights and key takeaways from Salesforce World Tour D.C. 2024, where the Salesforce community converged to explore the latest in AI, data management, and nonprofit marketing. ...
TrailblazerDX 2024: The Salesforce Conference Recap You Need
Well, we’ve got another TrailblazerDX completed and in the history books, and boy was it a good one. While it seemed like a smaller crowd this year compared to...
5 Ways to Adopt a Salesforce Architect Mindset Today
You don’t have to be a technical person to start thinking like a Salesforce architect. In this article, I will share 5 concepts to bring a little architect-thinking magic...
Florida Dreamin’: A Conference Where Soft Skills Shine
In the beautiful sunshine and chill vibes of Clearwater Beach, FL, Salesforce community members of all kinds came together recently for Florida Dreamin’. The Dreamin’ events are community-led Salesforce...
MarDreamin’ Recap: MarDreamies 2023 Award Winners
The 2023 MarDreamies Awards inspired the marketing community and wowed the judges as they announced this year’s winners at the fourth MarDreamin’ conference that took place from October 31...
The Art of Delivering Empathetic and Joyful User Experiences
Living in a fast-paced world of technology, it’s easy to get caught up in the whirlwind of innovation and lose sight of the human element. We can occasionally prioritize...
How to Write like a Marketer: Intro to AMPscript for Salesforce Marketing Cloud
If you’re new to Marketing Cloud Engagement, you may be feeling overwhelmed. Salesforce’s powerful marketing platform can do a lot. And that comes with a steep learning curve. I’ve...
Can’t-Miss Sessions for Marketers at MarDreamin’ 2023
If you’re like me, you get immediate brain paralysis with your first look at an event agenda. It happened again with MarDreamin’ 2023 (which — by the way —...
Andrea Tarrell Talks Marketing and AI Trends at the Qualified Pipeline Summit
Sercante and Qualified both went big at Dreamforce 2023. And then they made it even more interesting by teaming up. Qualified joined Sercante at the Home for Marketers at...
Recap: The Big Things Marketers Did at Dreamforce ‘23
I’ve been to Dreamforce twice. Once as an attendee. Another time as a Campfire speaker. And both times as a marketer. Going to Dreamforce as a marketer is probably...
Top Takeaways from the Panel: Modern-Day Trends in Higher Education
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence,...
5 Event Marketing Best Practices To Implement For Your Next Campaign
Event marketers face unique challenges. They need to create memorable, unique, and meaningful experiences that align with their brand and connect with their audience all the while staying within...
Navigating the Tumultuous Waters of AI, Ethics, and Accessibility
Hot take: I’m not ready to hop on the AI hype train just yet. Don’t get me wrong, I understand how the possibilities of AI are there, even if...
Dreamforce 2023: The Ultimate Marketer Guidebook
Guess what time it is! Dreamforce season! As the weather begins to cool (please no more heatwave!) and the kids go back to school, we begin our journeys to...
WITness Success 2023: An Inspirational Experience
WITness Success 2023 was undoubtedly empowering. As a first-time attendee, I found the experience to be quite remarkable. A gathering of women in tech and allies in Minneapolis, Minnesota,...
Find Sercante at These Dreamforce ‘23 Sessions and Events
We are less than a month away from the tech conference unlike any other where trailblazers will “experience the magic of AI + Data + CRM!” There will be...
Texas Dreamin’ Recap: May 2023
Deep in the heart of Texas, where the bluebonnets bloom and the sun works overtime, community members gathered in Austin to celebrate, share knowledge and inspire others with the...
TrailblazerDX: 2023 Conference Preview for Marketers
We’re getting ready for TrailblazerDX 2023 (formerly TrailheadDX) — which was previously known as the big Salesforce community conference event for anyone who builds on the Salesforce platform using...
Salesforce World Tour NYC Recap: December 2022
About a mile and a half west of their Midtown Manhattan office tower, Salesforce hosted their World Tour New York for Winter 2022 at the Jacob Javits Center in...
![Get Your [Insert Topic] Groove on at Salesforce World Tour NYC](https://thespotforpardot.com/wp-content/uploads/2022/12/iStock-852079290-700x700.jpg)
Get Your [Insert Topic] Groove on at Salesforce World Tour NYC
No, that’s not a typo or forgotten placeholder in the title. It’s a representation of the wide range of sessions happening at the final Salesforce World Tour event of...
Mardreamies 2022 Award Winner Story: Grassroots Innovation
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Best In Show
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Personalization Perfection
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Social Impact
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Extending Salesforce
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
MarDreamin’ 2022: Recap and How to Watch Replays
Wondering if we recorded MarDreamin’ 2022 sessions and keynotes? Well look no further. We have all the MarDreamin’ replays you seek. MarDreamin’ is a Salesforce community conference that unites...
MarDreamin’ 2022 Demo Jam Recap: Products to Extend Salesforce
The final day of MarDreamin’ 2022 kicked off with the third-annual Demo Jam, which is like speed dating for SaaS/technology product solutions. Each participant shows the audience what there...
The Pardot User’s Guide to MarDreamin’ 2022
Calling all Marketing Cloud Account Engagement (Pardot) end users, admins and friends, make sure you are signed up for MarDreamin’ 2022. Join fellow Trailblazers as we share best practices,...
The Salesforce Marketing Cloud User’s Guide to MarDreamin’ 2022
If you haven’t registered to join us for MarDreamin’ 2022, November 2-4, then consider this your formal invitation. This 3-day, virtual conference is focused on all things marketing on...
Salesforce Community Events for Marketers: October & November 2022
Attending Salesforce Trailblazer community events for marketers is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and...
MarDreamin’ 2022 Agenda: Analytics Sessions
Mardreamin’ 2022 is taking place from November 2-4. We invite you to join all your fellow Salesforce and Pardot Trailblazers to share best practices, tips and tricks, and stories...
2022 MarDreamies Awards: An Inside Look
The MarDreamies Awards are a big deal for marketers on the Salesforce platform. That’s because they’re the ONLY award of their kind to honor marketers for building innovative solutions...
6 Memorable Marketing Moments from Dreamforce 2022
Salesforce gave lots of love to marketers at Dreamforce 2022. From the unveiling of a real-life Brandy to the massive Marketing Lodge with daily events, marketers had lots to...
A Marketer’s Guide to Dreamforce 2022
We’re getting ready for a special edition of Dreamforce. That’s because it’s the 20th year for the largest software conference in the world. Dreamforce ‘22 is jam-packed with all...
Check Out the General Administrative Track Agenda for MarDreamin’ 2022
Spread across 3 days and including 60+ sessions that cover topics like Salesforce, Pardot, Marketing Cloud, and third-party integrations and tools, it can be overwhelming to figure out where...
Salesforce Community Events for Marketers: July 2022
Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices....
9 Essential Rules for Attending Salesforce Community Events
I just returned from an action-packed week at Connections (Salesforce’s banner event for marketers) and I gotta say — it feels good to be back with the Ohana. It’s...
Salesforce Connections 2022: A Conference Preview
Salesforce Connections is a digital marketing and commerce two-day conference that takes place annually. It’s happening in person in Chicago, Illinois, from June 7-9, 2022. And you’re invited (to...
Community Events for Marketers on Salesforce: June 2022
Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices....
Salesforce TrailblazerDX: Must-See Sessions for Marketers
In-person Salesforce conferences are back in 2022, and we’re getting ready for TrailblazerDX (formerly TrailheaDX) — which is the big event for anyone who builds on the Salesforce platform...
ParDreamin’ 2021 Demo Jam recap: Products to Extend Pardot
The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their...
ParDreamies Best In Show Pardot Award Winner: Destined
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Social Impact Pardot Award Winner: Lexipol
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Grassroots Innovation Pardot Award Winner: BrandEd Holdings
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Nonprofits on Salesforce: How to Leverage Pardot for Marketing and More
Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy. But, isn’t Pardot only meant for teams following a B2B marketing strategy? While...
ParDreamies Extending Pardot Award Winner: LexisNexis Canada
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Personalization Perfection Pardot Award Winner: Restaurant 365
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Announcing the 2021 ParDreamies Pardot Award Winners
The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform. Individuals submitted their stories as independent...
ParDreamin’ 2021: The Pardot World’s Big Virtual Gathering
ParDreamin’ 2021 is the only global virtual conference that lasts three days and focuses on all things Pardot and marketing automation. We’re pulling together marketing minds at all levels...
Celebrating the Success of Pardot Pros
I think we need to do more to celebrate the work that Pardot and Marketing Operations pros do. I’ll explain why. But first, a random story.
Dreamforce 2021 Hacks for Busy B2B Marketers
You are likely aware Dreamforce 2021 is streaming live on Salesforce+ September 21-23 if your job has anything to do with Salesforce or Pardot. That’s because the good marketers...
ParDreamin’ 2021 Recap
Last week was ParDreamin’ 2020, the first Pardot specific conference ever. The event brought together 3600+ members of the Pardot community from 65 countries for 4 days of content....
ParDreamin’ Day 4 Recap
Day 4 of ParDreamin’ kicked off today with a Demo Jam. Sercante’s own Celine Newsome and Mike Creuzer helped to lead us through 3-minute demos from our sponsors. The...
ParDreamin’ Day 3 Recap
Day 3 of ParDreamin’ kicked off today as Pardot’s Product Team dived into the exciting product roadmap for 2021 and beyond (complete with a hilarious introduction music video –...
ParDreamin’ Day 2 Recap
ParDreamin’ sessions kicked off today bringing in over 3,400 people represented across 65 countries. Over the course of the week, we will hear from 58 speakers as they share...
The Official ParDreamin’ Guide For IT, Developers and Salesforce Admins
We know you are busy with a mountain of JIRA support tickets to go over before the end of the year so let me keep this brief. Supporting a...
The Official ParDreamin’ Guide For “Accidental” Pardot Admins
This year has been interesting to say the least. You might have just started your first marketing job that requires Pardot experience this year or maybe you ended up...
The Official ParDreamin’ Guide for Advanced Pardot Admins
ParDreamin’ is less than a week away. But you already knew that right? You’ve seen it all over Twitter and LinkedIn for the past month or so. In fact,...
The Official ParDreamin’ Guide For Nonprofit & Higher Ed Organizations
ParDreamin’ is less than a week away. Has your marketing team at your nonprofit organization or higher education institution signed up yet? Giving Tuesday has just passed and many...
Announcing ParDreamin’ 2020
A virtual community event focused on all things Pardot
Marketing Operations in Outreach: How To Follow Up From a Webinar or Event
As a Marketing Operations Manager, one of my responsibilities is managing Outreach.io for the sales development team and the marketing team. Our marketing team runs a ton of trade shows and...
MarTech for Higher Ed: A Sercante Seminar
The education industry is undergoing one of its most transformational shifts in history, one in which institutions are having to rethink their approach not only to learning (i.e. virtual...
It’s a Pardot Par-Tay: Join the Sercante Team at Connections!
The countdown to Connections is on. What is Connections, you may ask? If you’re in digital marketing, commerce, or service, this is the Salesforce event for you. This year,...
Let’s Meet Up at May & June Salesforce/Pardot Events!
I love going to Salesforce events — both the ones put on by the mothership and the ones organized by the community. It’s so easy to get caught up...
Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type
There are so many Dreamforce sessions that it is borderline overwhelming. In the best possible way. When I’m picking sessions to attend, I tend to favor sessions that involve:...
6 Insights for Pardot Admins from INBOUND 2018
Last year, I wrote a blog about why Pardot users should care about #INBOUND17. This year, I had the opportunity to attend the Hubspot’s annual conference in person. I...
Pardot Diehards: This is Your DF18 Must-See Session List
This is a curated list of awesomeness for the Pardot diehards attending DF18. If you’re NOT attending the Superbowl of Salesforce, I apologize in advance for the crippling FOMO you...
On Salesforce Events & Time Well Wasted
I’m attending Connections and Texas Dreamin’ this week and couldn’t be more excited. When talking about these events with other consultants and business owners, several have dismissed them saying:...
Get The Slides: What Pardot Admins Need To Do About GDPR, CASL & CAN-SPAM
I recently had the opportunity to present to the Atlanta Pardot User Group on GDPR, CASL, CAN-SPAM and other email marketing compliance obligations (alternate presentation title: “Is the sky...
Q1 Events in the Salesforce & Pardot Ecosystem
My favorite thing about working with Salesforce and Pardot is that it’s not just about a product — it’s about being a part of a community. Pardot admins, we’re...
Where to Watch the Pardot Keynote Live Streamed from Dreamforce
My heart skipped a few beats as I looked over the list of keynotes to be streamed from Dreamforce this year… Monday Tuesday Wednesday Thursday [Source] Okay, but where’s...
5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist
I’m seriously dying of premptive FOMO knowing that there are so many amazing things cooking for Dreamforce. Like PAW-dot? That is just too perfect. The only thing that can...
#DF17 Agenda Builder & Pardot Sessions Are Live! Cue the Crippling Fomo
You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce. I’ve already warned my hubby that...
5 Things Pardot Users Should Pay Attention to from #Inbound17
Okay, let me start off by saying I have massive FOMO that I’m not at #Inbound17. Honestly, I don’t even like conferences that much when I’m at them… but...
