A Marketer’s Guide to Dreamforce 2022
We’re getting ready for a special edition of Dreamforce. That’s because it’s the 20th year for the largest software conference in the world. Dreamforce ‘22 is jam-packed with all...
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Category: Events
Salesforce Community Events for Marketers: July 2022
Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices....
9 Essential Rules for Attending Salesforce Community Events
I just returned from an action-packed week at Connections (Salesforce’s banner event for marketers) and I gotta say — it feels good to be back with the Ohana. It’s...
Salesforce Connections 2022: A Conference Preview
Salesforce Connections is a digital marketing and commerce two-day conference that takes place annually. It’s happening in person in Chicago, Illinois, from June 7-9, 2022. And you’re invited (to...
Community Events for Marketers on Salesforce: June 2022
Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices....
Salesforce TrailblazerDX: Must-See Sessions for Marketers
In-person Salesforce conferences are back in 2022, and we’re getting ready for TrailblazerDX (formerly TrailheaDX) — which is the big event for anyone who builds on the Salesforce platform...
ParDreamin’ 2021 Demo Jam recap: Products to Extend Pardot
The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their...
ParDreamies Best In Show Pardot Award Winner: Destined
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Social Impact Pardot Award Winner: Lexipol
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Grassroots Innovation Pardot Award Winner: BrandEd Holdings
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Nonprofits on Salesforce: How to Leverage Pardot for Marketing and More
Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy. But, isn’t Pardot only meant for teams following a B2B marketing strategy? While...
ParDreamies Extending Pardot Award Winner: LexisNexis Canada
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Personalization Perfection Pardot Award Winner: Restaurant 365
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Announcing the 2021 ParDreamies Pardot Award Winners
The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform. Individuals submitted their stories as independent...
ParDreamin’ 2021: The Pardot World’s Big Virtual Gathering
ParDreamin’ 2021 is the only global virtual conference that lasts three days and focuses on all things Pardot and marketing automation. We’re pulling together marketing minds at all levels...
Celebrating the Success of Pardot Pros
I think we need to do more to celebrate the work that Pardot and Marketing Operations pros do. I’ll explain why. But first, a random story.
Dreamforce 2021 Hacks for Busy B2B Marketers
You are likely aware Dreamforce 2021 is streaming live on Salesforce+ September 21-23 if your job has anything to do with Salesforce or Pardot. That’s because the good marketers...
ParDreamin’ 2021 Recap
Last week was ParDreamin’ 2020, the first Pardot specific conference ever. The event brought together 3600+ members of the Pardot community from 65 countries for 4 days of content....
ParDreamin’ Day 4 Recap
Day 4 of ParDreamin’ kicked off today with a Demo Jam. Sercante’s own Celine Newsome and Mike Creuzer helped to lead us through 3-minute demos from our sponsors. The...
ParDreamin’ Day 3 Recap
Day 3 of ParDreamin’ kicked off today as Pardot’s Product Team dived into the exciting product roadmap for 2021 and beyond (complete with a hilarious introduction music video –...
ParDreamin’ Day 2 Recap
ParDreamin’ sessions kicked off today bringing in over 3,400 people represented across 65 countries. Over the course of the week, we will hear from 58 speakers as they share...
The Official ParDreamin’ Guide For IT, Developers and Salesforce Admins
We know you are busy with a mountain of JIRA support tickets to go over before the end of the year so let me keep this brief. Supporting a...
The Official ParDreamin’ Guide For “Accidental” Pardot Admins
This year has been interesting to say the least. You might have just started your first marketing job that requires Pardot experience this year or maybe you ended up...
The Official ParDreamin’ Guide for Advanced Pardot Admins
ParDreamin’ is less than a week away. But you already knew that right? You’ve seen it all over Twitter and LinkedIn for the past month or so. In fact,...
The Official ParDreamin’ Guide For Nonprofit & Higher Ed Organizations
ParDreamin’ is less than a week away. Has your marketing team at your nonprofit organization or higher education institution signed up yet? Giving Tuesday has just passed and many...
Announcing ParDreamin’ 2020
A virtual community event focused on all things Pardot
MarTech for Higher Ed: A Sercante Seminar
The education industry is undergoing one of its most transformational shifts in history, one in which institutions are having to rethink their approach not only to learning (i.e. virtual...
It’s a Pardot Par-Tay: Join the Sercante Team at Connections!
The countdown to Connections is on. What is Connections, you may ask? If you’re in digital marketing, commerce, or service, this is the Salesforce event for you. This year,...
Let’s Meet Up at May & June Salesforce/Pardot Events!
I love going to Salesforce events — both the ones put on by the mothership and the ones organized by the community. It’s so easy to get caught up...
Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type
There are so many Dreamforce sessions that it is borderline overwhelming. In the best possible way. When I’m picking sessions to attend, I tend to favor sessions that involve:...
6 Insights for Pardot Admins from INBOUND 2018
Last year, I wrote a blog about why Pardot users should care about #INBOUND17. This year, I had the opportunity to attend the Hubspot’s annual conference in person. I...
Pardot Diehards: This is Your DF18 Must-See Session List
This is a curated list of awesomeness for the Pardot diehards attending DF18. If you’re NOT attending the Superbowl of Salesforce, I apologize in advance for the crippling FOMO you...
On Salesforce Events & Time Well Wasted
I’m attending Connections and Texas Dreamin’ this week and couldn’t be more excited. When talking about these events with other consultants and business owners, several have dismissed them saying:...
Get The Slides: What Pardot Admins Need To Do About GDPR, CASL & CAN-SPAM
I recently had the opportunity to present to the Atlanta Pardot User Group on GDPR, CASL, CAN-SPAM and other email marketing compliance obligations (alternate presentation title: “Is the sky...
Q1 Events in the Salesforce & Pardot Ecosystem
My favorite thing about working with Salesforce and Pardot is that it’s not just about a product — it’s about being a part of a community. Pardot admins, we’re...
Where to Watch the Pardot Keynote Live Streamed from Dreamforce
My heart skipped a few beats as I looked over the list of keynotes to be streamed from Dreamforce this year… Monday Tuesday Wednesday Thursday [Source] Okay, but where’s...
5 Songs for the Pardot Admin’s Pre-Dreamforce Playlist
I’m seriously dying of premptive FOMO knowing that there are so many amazing things cooking for Dreamforce. Like PAW-dot? That is just too perfect. The only thing that can...
#DF17 Agenda Builder & Pardot Sessions Are Live! Cue the Crippling Fomo
You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce. I’ve already warned my hubby that...
5 Things Pardot Users Should Pay Attention to from #Inbound17
Okay, let me start off by saying I have massive FOMO that I’m not at #Inbound17. Honestly, I don’t even like conferences that much when I’m at them… but...