Prove the Impact of Conversational Marketing with Campaign Influence

BY JOANNA ROTTER

As a marketing team, you spend tons of time and resources building marketing campaigns that drive people to your website. Your website is the perfect place for prospects to learn about what you do and, most importantly, let you know who they are. As one of your most valuable assets, capitalizing on website visitors is just as important as getting them there. 

That’s where conversational marketing platforms, like Qualified, come into play. 

Continue reading Prove the Impact of Conversational Marketing with Campaign Influence

Learn How Colleges and Universities are Adapting to Digital Change – MarTech for Higher Ed: A Sercante Seminar

BY JOANNA ROTTER

The education industry is undergoing one of its most transformational shifts in history, one in which institutions are having to rethink their approach not only to learning (i.e. virtual classrooms and facilitating online education), but also how they navigate recruitment, advancement, and general student affairs. 

Marketing technology is now front and center in higher education as institutions embrace this digital transformation and the opportunities it could bring. In the midst of this monumental shift, we wanted to find a way for higher ed folks to find their people, share ideas, and learn from each other about digital strategies and martech tips & tricks. And so was born the collaborative, virtual event: MarTech for Higher Ed: A Sercante Seminar Continue reading Learn How Colleges and Universities are Adapting to Digital Change – MarTech for Higher Ed: A Sercante Seminar

When to Use a Pardot List Email vs. Email Template (and What to Do if You Build the Wrong One)

BY JOANNA ROTTER

Building and sending emails is Pardot’s bread and butter. The ability to customize the look and feel, decide exactly who to send to, and how you want to use emails is key to any marketing automation operation. 

In Pardot, there are two types of emails that can work together but have distinct purposes: List Emails and Email Templates. Continue reading When to Use a Pardot List Email vs. Email Template (and What to Do if You Build the Wrong One)