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Consumers today want personalized experiences from beginning to end. This is why Sercante is thrilled to announce that The Home for Marketers has undergone a transformative name change. We’re...
It’s that time of the year again — when marketing, sales, and service professionals from around the globe gear up to reunite in Chicago, IL for the highly anticipated...
These are my highlights and key takeaways from Salesforce World Tour D.C. 2024, where the Salesforce community converged to explore the latest in AI, data management, and nonprofit marketing. ...
Well, we’ve got another TrailblazerDX completed and in the history books, and boy was it a good one. While it seemed like a smaller crowd this year compared to...
You don’t have to be a technical person to start thinking like a Salesforce architect. In this article, I will share 5 concepts to bring a little architect-thinking magic...
Let’s just start by stating a few facts: we live in a super-connected, yet totally disconnected world. Nobody wants to go back into the office (yes, I’m going here...
In the beautiful sunshine and chill vibes of Clearwater Beach, FL, Salesforce community members of all kinds came together recently for Florida Dreamin’. The Dreamin’ events are community-led Salesforce...
The 2023 MarDreamies Awards inspired the marketing community and wowed the judges as they announced this year’s winners at the fourth MarDreamin’ conference that took place from October 31...
Living in a fast-paced world of technology, it’s easy to get caught up in the whirlwind of innovation and lose sight of the human element. We can occasionally prioritize...
If you’re like me, you get immediate brain paralysis with your first look at an event agenda. It happened again with MarDreamin’ 2023 (which — by the way —...
Sercante and Qualified both went big at Dreamforce 2023. And then they made it even more interesting by teaming up. Qualified joined Sercante at the Home for Marketers at...
Going to Dreamforce can completely change the course of someone’s career. Whether it’s while soaking in the session content and learning how to take on bigger responsibilities at work....
I’ve been to Dreamforce twice. Once as an attendee. Another time as a Campfire speaker. And both times as a marketer. Going to Dreamforce as a marketer is probably...
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence,...
Hot take: I’m not ready to hop on the AI hype train just yet. Don’t get me wrong, I understand how the possibilities of AI are there, even if...
Guess what time it is! Dreamforce season! As the weather begins to cool (please no more heatwave!) and the kids go back to school, we begin our journeys to...
WITness Success 2023 was undoubtedly empowering. As a first-time attendee, I found the experience to be quite remarkable. A gathering of women in tech and allies in Minneapolis, Minnesota,...
We are less than a month away from the tech conference unlike any other where trailblazers will “experience the magic of AI + Data + CRM!” There will be...
The majority of Salesforce training you’ll find in the world is conducted in English. But things are changing as the platform grows in other parts of the world. We’ve...
Congratulations to the 2023 class of Salesforce Marketing Champions! We are honored that some of our own Sercante dragons were selected as part of this prestigious group this year....
Deep in the heart of Texas, where the bluebonnets bloom and the sun works overtime, community members gathered in Austin to celebrate, share knowledge and inspire others with the...
So, you’ve decided to take the next steps in your career and earn your Salesforce Administrator Certification. Yay! This might be your first journey into the Salesforce platform or...
Those of you who have been followers of The Spot for a few years now know that we have shared our favorite Marketing Cloud Account Engagement (Pardot) Ideas from...
Like many big software companies, Salesforce has an honor they bestow to most influential supporters. They call this the Salesforce MVP program. The Trailblazer Community team recently announced the...
We’re getting ready for TrailblazerDX 2023 (formerly TrailheadDX) — which was previously known as the big Salesforce community conference event for anyone who builds on the Salesforce platform using...
You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot...
It’s been a few weeks since Andrea Tarrell and I spoke at Salesforce World Tour NYC about the journey to getting Salesforce certified. As someone with five years of...
As 2022 comes to an end, it’s time to reflect on all of the ways our dear readers interacted with The Spot over the past 12 months. This was...
About a mile and a half west of their Midtown Manhattan office tower, Salesforce hosted their World Tour New York for Winter 2022 at the Jacob Javits Center in...
![Get Your [Insert Topic] Groove on at Salesforce World Tour NYC](https://thespotforpardot.com/wp-content/uploads/2022/12/iStock-852079290-700x700.jpg)
No, that’s not a typo or forgotten placeholder in the title. It’s a representation of the wide range of sessions happening at the final Salesforce World Tour event of...
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Wondering if we recorded MarDreamin’ 2022 sessions and keynotes? Well look no further. We have all the MarDreamin’ replays you seek. MarDreamin’ is a Salesforce community conference that unites...
The final day of MarDreamin’ 2022 kicked off with the third-annual Demo Jam, which is like speed dating for SaaS/technology product solutions. Each participant shows the audience what there...
We all know constant changes are inevitable in the realm of marketing technology. So, having a pulse on what’s coming and what we know to be true is essential. ...
Calling all Marketing Cloud Account Engagement (Pardot) end users, admins and friends, make sure you are signed up for MarDreamin’ 2022. Join fellow Trailblazers as we share best practices,...
If you haven’t registered to join us for MarDreamin’ 2022, November 2-4, then consider this your formal invitation. This 3-day, virtual conference is focused on all things marketing on...
Attending Salesforce Trailblazer community events for marketers is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and...
Mardreamin’ 2022 is taking place from November 2-4. We invite you to join all your fellow Salesforce and Pardot Trailblazers to share best practices, tips and tricks, and stories...
The MarDreamies Awards are a big deal for marketers on the Salesforce platform. That’s because they’re the ONLY award of their kind to honor marketers for building innovative solutions...
Salesforce gave lots of love to marketers at Dreamforce 2022. From the unveiling of a real-life Brandy to the massive Marketing Lodge with daily events, marketers had lots to...
Passing the Salesforce Associate Certification exam is a great way to show initiative when you’re looking to break into the Salesforce ecosystem or prove to your employer that you’re...
Sure, Salesforce has all the resources customers and consultants need to figure out how to do things. So why are there so many Salesforce blogs out there? Salesforce bloggers...
We’re getting ready for a special edition of Dreamforce. That’s because it’s the 20th year for the largest software conference in the world. Dreamforce ‘22 is jam-packed with all...
Spread across 3 days and including 60+ sessions that cover topics like Salesforce, Pardot, Marketing Cloud, and third-party integrations and tools, it can be overwhelming to figure out where...
Merivis recently named Sercante as their “Partner of the Year” for 2022, and I couldn’t be more proud to be a #Merivet AND a #SercanteDragon. In the spirit of...
Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices....
The Great Resignation has impacted businesses throughout the US for the last two years and more specifically, it has created a talent gap for many departments. Marketing teams in...
I just returned from an action-packed week at Connections (Salesforce’s banner event for marketers) and I gotta say — it feels good to be back with the Ohana. It’s...
Passing the Salesforce Marketing Cloud Administrator exam demonstrates that you have the skills to configure and administer Marketing Cloud products using industry and product best practices. And having that...
Salesforce Connections is a digital marketing and commerce two-day conference that takes place annually. It’s happening in person in Chicago, Illinois, from June 7-9, 2022. And you’re invited (to...
Attending Salesforce Trailblazer community events is a great way to learn a new skill, expand your professional network, and stay up to date with Salesforce news and best practices....
You’ve conquered the Pardot Specialist exam* (Yipee!) and you’ve caught the Pardot bug. Next on your hit list is the Pardot Consultant exam, but what does it take to...
In-person Salesforce conferences are back in 2022, and we’re getting ready for TrailblazerDX (formerly TrailheaDX) — which is the big event for anyone who builds on the Salesforce platform...
The Salesforce platform social media scheduling tool, which we all know as Social Studio, has officially entered sunset mode and has a retirement date set for 2024. While the...
It’s official — Pardot is going to be called Marketing Cloud Account Engagement going forward. This is a big, bold change. I have a lot of respect for whoever...
Salesforce announced today that they’re changing the name “Pardot” to… drumroll… Marketing Cloud Account Engagement. Along with this rebrand, they’re changing the names of about a dozen products —...
Your Marketing Automation Platform (MAP) doesn’t exist in a vacuum. And neither do we. The Spot for Pardot is following a natural evolution we’re seeing in the marketing technology...
Earning the Salesforce Marketing Cloud Email Specialist Certification is the first step to becoming a full-fledged Marketing Cloud consultant. But, it doesn’t come easy. Salesforce Marketing Cloud has robust...
Pardot (and marketing in general) does not suffer from a lack of resources; there are innumerable guides, blogs, white papers, walk throughs, opinions, perspectives, how to’s and how not...
I seriously felt imposter syndrome as a professional in the Salesforce and Pardot community — but I overcame those feelings by learning everything I could through Pardot training courses...
The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy. But, isn’t Pardot only meant for teams following a B2B marketing strategy? While...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform. Individuals submitted their stories as independent...
ParDreamin’ 2021 is the only global virtual conference that lasts three days and focuses on all things Pardot and marketing automation. We’re pulling together marketing minds at all levels...
I think we need to do more to celebrate the work that Pardot and Marketing Operations pros do. I’ll explain why. But first, a random story.
You are likely aware Dreamforce 2021 is streaming live on Salesforce+ September 21-23 if your job has anything to do with Salesforce or Pardot. That’s because the good marketers...
Whether you’re an experienced Pardot admin or relatively new to the Pardot platform, passing the Salesforce Pardot Specialist Certification exam is a great way to demonstrate your skills and...
User roles within Pardot are often discussed from the perspective of capabilities rather than core competencies. A quick google search for “Pardot Admin” will tell you what an admin...
In 2004, I received a prestigious award “Outstanding Achievement in The Field of Excellence.” If I’m honest, it was printed by my best friend — he’s much smarter than...
On May 11, 2021, Salesforce and Pardot users experienced a Salesforce outage related to a domain name service (DNS) issue. Here's how Pardot users and admins can address...
Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the...
This past year has been a great year for Pardot Admins everywhere. With each new release, Pardot has grown in functionality and has also become more integrated with Salesforce....
Ace your Salesforce Certified Pardot Specialist exam by using this practice exam to test your Pardot knowledge. This practice test contains 50 multiple choice questions and covers most of the topics on the...
Last week was ParDreamin’ 2020, the first Pardot specific conference ever. The event brought together 3600+ members of the Pardot community from 65 countries for 4 days of content....
Day 4 of ParDreamin’ kicked off today with a Demo Jam. Sercante’s own Celine Newsome and Mike Creuzer helped to lead us through 3-minute demos from our sponsors. The...
Day 3 of ParDreamin’ kicked off today as Pardot’s Product Team dived into the exciting product roadmap for 2021 and beyond (complete with a hilarious introduction music video –...
ParDreamin’ sessions kicked off today bringing in over 3,400 people represented across 65 countries. Over the course of the week, we will hear from 58 speakers as they share...
We know you are busy with a mountain of JIRA support tickets to go over before the end of the year so let me keep this brief. Supporting a...
This year has been interesting to say the least. You might have just started your first marketing job that requires Pardot experience this year or maybe you ended up...
ParDreamin’ is less than a week away. But you already knew that right? You’ve seen it all over Twitter and LinkedIn for the past month or so. In fact,...
ParDreamin’ is less than a week away. Has your marketing team at your nonprofit organization or higher education institution signed up yet? Giving Tuesday has just passed and many...
A virtual community event focused on all things Pardot
Are you already a Salesforce Certified Pardot Specialist? Do you have around 12 months or more of hands-on experience implementing and administering the Pardot Lightning App and Salesforce platform?...
The education industry is undergoing one of its most transformational shifts in history, one in which institutions are having to rethink their approach not only to learning (i.e. virtual...
Have you visited the IdeaExchange before? In a nutshell, it’s a place where you can submit product enhancement ideas and vote on existing ideas with simple thumbs up or...
Campaign Influence reporting is a game-changer, and arguably one of the most underutilized parts of Salesforce. When leveraged effectively, it helps marketing prove the ROI of their efforts and...
A few weeks ago, my team posted an offer for a Pardot Admin Bootcamp Scholarship. The idea was that we’d offer 1-3 spots in our paid training course for...
You've seen the warning - now learn what's really involved with that Pardot/Chrome 80 SSL SameSite Cookie email that's been going around.
I’ll admit it. As a marketing professional, I was a bit nervous the first time that I heard the term “marketing automation.” My first thought was that somebody was...
Pardot is designed to be an easy-to-use, flexible tool to power email marketing and automated communications with clicks not code. But let’s be real: code is pretty darn handy,...
Right before I started Sercante, I had a little career and emotional bump in the road. At the time, it felt catastrophic. Soul crushing. In retrospect, it was a...
Inspired by the upcoming WITness Success conference, I recently posted a list of Women-Owned Salesforce Partners & ISVs. Spoiler alert: this list isn’t super long, and I’d love to...
This week is WITness Success 2019, the annual gathering of Salesforce Women in Tech. I’ve never been before, and I’m really excited to attend. My friend Mel Fellay (the...
I could not be more impressed with the Qualified team and the conversational marketing tools they are building for Pardot. The Qualified team recently invited me to discuss all...
The countdown to Connections is on. What is Connections, you may ask? If you’re in digital marketing, commerce, or service, this is the Salesforce event for you. This year,...
I love going to Salesforce events — both the ones put on by the mothership and the ones organized by the community. It’s so easy to get caught up...
Dear Salesforce Admins everywhere, I realize you may not have had to work that closely with us marketers before. And that not all of us have taken the time...
I’m noticing a trend. People hate their marketing automation platform implementation partners. On at least a weekly basis, a prospective customer or a Salesforce AE with a red account...
As a Pardot consultant, I run into a lot of people who are stuck. They’re not getting the value they wanted out of the tool. They’re not sure what...
Okay, real talk time. Not all companies who implement marketing automation are met with wild success and find themselves on the stage at Dreamforce. For every one of those...
If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two. This...
In the category of super random side projects, I made a coloring book. Nope, not the kind for the little humans in your life. It’s called “Why Marketing Automation...
I went into a retail store a few weeks ago. I should have known better, but I was leaving for a vacation and desperately needed to buy a swimsuit....
A recent post focused on pros and cons of insourcing and outsourcing Pardot work. The TL;DR of that one: there are great reasons for and against either approach. But...
There are a million reasons to not do something. But many of the ones we say out loud are… how do I put this… not real. Let’s talk about...
I’m working on a secret project. It involves crayons. Maybe some colored pencils. Very illicit stuff. Okay fine, I’ll just tell you what it is. It’s a coloring book....
Today is a momentous day for this little blog. One year ago today, I wrote and shipped my first post. Since then, I’ve posted 84 articles about the platform...
There are so many Dreamforce sessions that it is borderline overwhelming. In the best possible way. When I’m picking sessions to attend, I tend to favor sessions that involve:...
Last year, I wrote a blog about why Pardot users should care about #INBOUND17. This year, I had the opportunity to attend the Hubspot’s annual conference in person. I...
This is a curated list of awesomeness for the Pardot diehards attending DF18. If you’re NOT attending the Superbowl of Salesforce, I apologize in advance for the crippling FOMO you...
Okay, real talk: the IdeaExchange needs some work. If you’re not familiar with the IdeaExchange, it’s a pretty amazing concept — users submit ideas, other users vote on...
Ariana Huffington’s open letter to Elon Musk struck a chord with me. I mean… to be fair, she wrote a book on naps, so it was a little self...
The original working title of this blog was “Why Wasn’t This Documented, Abridged Edition.” “Scantily documented surprises” sounded like a nicer way of saying the saying the same thing....
I’m attending Connections and Texas Dreamin’ this week and couldn’t be more excited. When talking about these events with other consultants and business owners, several have dismissed them saying:...
Ace your Salesforce Certified Platform App Builder exam by using this practice exam to test your knowledge. This practice exam contains 45 multiple choice questions and covers most of...
I recently had the opportunity to present to the Atlanta Pardot User Group on GDPR, CASL, CAN-SPAM and other email marketing compliance obligations (alternate presentation title: “Is the sky...
Sara McNamara and I were chatting about this question the other day: Why is there so much turnover in marketing automation roles? An optimist might conclude marketing automation managers...
One question I frequently get asked is: “What does a typical Pardot admin (or consultant, feeelancer, et. al) make?” Now THERE’S a loaded question. The myth of the “typical”...
Last week, I had the opportunity to join the Industrial Sage Podcast to riff on marketing automation and lead gen. When I hear “podcast” I usually think audio only…...
Listicles. I hate them. Truly despise them. But then also kind of love them. If you’re not familiar with this buzzword, a listicle is an article that — you...
One unique quirk about Salesforce is that their fiscal year ends January 31. According to Benioff’s Behind the Cloud, this move was to better align with customer buying patterns...
My favorite thing about working with Salesforce and Pardot is that it’s not just about a product — it’s about being a part of a community. Pardot admins, we’re...
“Hey, how are you?” “Doing good, how are you?” I think I’ve had that conversation approximately a gajillion times. My New Year’s resolution is to STOP already, and I’d...
Wondering what to get that marketing automation guru in your life? Well, unless you can bundle up some inbound leads… here are some gifts that are sure to please:...
Seriously, do it… I dare you. Public service announcement: Great marketers don’t make things pretty. They make them strategic. They make them compelling. They make them generate revenue. They...
Is it stuck in your head now? Good. I’m building a content calendar for 2018 and I want to hear YOUR burning Pardot, Salesforce, and marketing automation questions. What...
A few weeks ago, MailChimp announced that the default for its subscriber lists will be single-opt-in. This is a reversal from its past policy to require double opt-in –...
My heart skipped a few beats as I looked over the list of keynotes to be streamed from Dreamforce this year… Monday Tuesday Wednesday Thursday [Source] Okay, but where’s...
Dreamforce has all kinds of surprises, but there is one thing that is consistent year after year: mascots. Lots of mascots. With the debut of Trailhead, the number of...
One of the things I love about the broader Salesforce community (our #Ohana) is the generous knowledge sharing that goes on. It’s incredible – in addition to their “day...
Ironic: the farther I get in my career, the less I get to do some of the things I love and get to that elusive “flow state.” (Alright maybe...
I’m seriously dying of premptive FOMO knowing that there are so many amazing things cooking for Dreamforce. Like PAW-dot? That is just too perfect. The only thing that can...
I’m on so many email newsletters. It’s frankly ridiculous. But somehow, I can never find it in my heart to scroll to the bottom of the message and hit...
Not going to call out specific products here, but lately I’ve had a few folks in the Salesforce ecosystem call my attention to new market entrants with an eyeroll-inspiring...
You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce. I’ve already warned my hubby that...
Pardot Admins are some of the most humble people I’ve worked with. “Well, we’re just doing the basics.” “We’ve probably set it up all wrong.” “We don’t know...
Last week, I had the opportunity to speak to a group of ~100 college students on a panel about finding your niche in digital marketing. After the panel members...
This is an awesome (but tricky) topic that was suggested by Ian A. It’s kind of a loaded question. You meet people all the time who are certified in one...
In the Success Community, Brittany R. reached out to me and asked if I was planning to blog about secure Pardot URLs and how this relates to the Chrome...
Okay, let me start off by saying I have massive FOMO that I’m not at #Inbound17. Honestly, I don’t even like conferences that much when I’m at them… but...
“The world has changed.” “The old playbook is fundamentally broken.” “The way we do business has radically transformed.” Yeah okay, these are true in some cases. But they are...
Exactly like it’s spelled, dammit. PAR-DOT. Every time I hear a marketing automation “expert” utter the word “Par-dough” I want to bang my head against my desk. It’s not...
So you’re ready to add a Pardot Administrator to your team. You’ve polished up your job description, you’ve broadcasted it far and wide to your network, you’re getting resumes...
This is an excerpt
Ace your Pardot Certified Consultant exam by using these flashcards to test your Pardot knowledge. This set of flashcards contains 100 practice questions that cover all the topics on the Pardot Certified Consultant...
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