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Can’t-Miss Sessions for Marketers at MarDreamin’ 2023

Can’t-Miss Sessions for Marketers at MarDreamin’ 2023

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If you’re like me, you get immediate brain paralysis with your first look at an event agenda. It happened again with MarDreamin’ 2023 (which — by the way — is RIGHT around the corner: Nov. 1-3). In hopes of sparing you from your own brain freeze, I’ve collected groups of “can’t-miss” sessions below. 

(Note that these sessions are not an exhaustive list of ALL sessions you’ll find at MarDreamin’. There are many more to be found in the full agenda!)

Good to know: The online MarDreamin’ agenda includes filters to help you find your desired sessions quickly. Each session also has a “Related” section at the bottom. 

Did you register? If you haven’t done this yet, register now (it’s free – what do you have to lose?!). Can’t attend live Nov. 1-3? Register anyway and catch up with on-demand sessions. You can also amp up your learning and get in on the Oct. 31 Workshop day (you can attend 3 on the day, then catch up with all the others afterward).

Let’s dig in… 

Marketing Leadership

Insightful sessions to help you create strategy, empower your team, and report to executives.

5 Next-Level AMPscript Tips For Hyper-Personalized Content

Get ready to unleash the power of Marketing Cloud to deliver custom 1:1 personalization. You’ll learn five ways to use AMPscript to deliver the ideal customer experience.

Boost Your Business Performance and Revenue With B2B Marketing Analytics

Explore the benefits of B2B Marketing Analytics and why businesses must incorporate it into their marketing strategy.

Building a Marketing Tech Stack for Highly Effective Marketing

This session covers best practices for marketing technology, pitfalls to avoid, and approaches for more effective problem-solving.

Can GPT Replace A Salesforce Marketer?

This session covers 9 aspects/responsibilities of marketers on the Salesforce platform (from content creation to inbound lead funneling, user adoption, and more) and details how GPT can have an impact and why there needs to be a human in the loop.

Designing An Effective Demand Gen Funnel & Reporting For Your SMB

Be prepared for the next time your CEO asks, “What’s marketing’s impact on generating sales pipeline?” Learn how to select and build the right funnel for your business, make the stages of your funnel meaningful, get buy-in across the organization to measure your team’s efforts, and more. 

Explore How MOPs Gets Things Done

Hear from the panelists on how they keep up-to-date on the latest trends in Marketing Operations, how they lead cross-functional teams, and how they stay organized and work efficiently to be able to go home on time to their families. 

Going Beyond SLAs: How To Build A Stronger Strategic Team

This session includes ways that marketing operations, revenue operations, and marketing teams can work together to build lasting partnerships and get more done.

Say Goodbye to Leads & Hello to Account-Based Strategy

Shifting from a lead-based sales and marketing approach to an account-based strategy is crucial for success in today’s business climate. This session aims to guide strategic leaders through the process of making this transition effective.

The Art Of Listening: Crafting Impactful Customer Journeys In Marketing Cloud

We all know about the magic of Journey Builder in Salesforce Marketing Cloud. There are plenty of resources out there that prepare you for the technical configuration of your flow. But what needs to happen BEFORE you open your instance? How do you shape the design of the solution?

Winning The Quest For Marketing Attribution

How can you accurately attribute revenue generated by a marketing campaign to see the most effective channels your customers take to arrive at a purchase? This session will help you figure that out so you can finally reach the pinnacle of marketing attribution. 

Why Generative AI Is The Calculator For Content Marketers

Learn how content marketers can tap AI tools to do everything faster and better than ever before. You’ll leave with ways to implement these tools today. Then you can empower content teams and multi-hat-wearing marketers to do more with less. You’ll also get strategies to avoid potential risks the tools can bring as you ride into the future.

Marketing Ops

Tools, tips, tricks, and know-how for those of you in the trenches!

5 Essential Data Configurations For Marketing Cloud Engagement

Explore 5 data configurations you can implement in your Marketing Cloud Engagement account today to enrich your marketing strategy and streamline your marketing operations.

Building Dynamic Personalization At Scale By Leveraging First-Party Data

This session highlights the significance of leveraging a strong first-party data foundation to build personalization at scale. Hear useful tips on what you can be doing today to ensure you are making good use of your first-party data.

Creating A Roadmap For Your Salesforce Journey In MOPs

Gain guidance, knowledge, and strategies to navigate, and excel in the dynamic field of marketing operations. 

Data Privacy Future: Upgrading Your Account Engagement Reporting Strategy

If your email strategy’s success is based on clicks, opens, and assumed opt-ins, then you may be in for a rude awakening with the data privacy landscape of the future. Learn how to start preparing now!

5 Strategies For A Cleaner Account Engagement Database In Preparation For AI

This session includes 5 strategies for creating and maintaining a clean database in Account Engagement to help marketers prepare for the future use of AI. 

Engaging Customers Throughout Their Lifecycle with Engagement Studio

Learn how an enterprise software company builds and optimizes customer lifecycle journeys using Engagement Studio in Marketing Cloud Account Engagement. 

Going Global: One Account Engagement Form, Multiple Languages

Explore a new, more efficient method to create multiple-language Account Engagement forms with improved reporting and a streamlined translation process.

How To Create Amazing Emails Without All The Back-And-Forth

For 80 percent of companies, it takes two or more weeks to get just one marketing email out the door. Hear how to cut creation time by up to 90 percent while boosting email performance.

Streamline Your Campaign Architecture & Attribution With These Best Practices

Learn how to leverage campaigns for ROI and attribution, gain best practices for setting up campaign hierarchies, and hear about AI-driven analysis with Einstein Attribution.

Unifying Your Marketing Funnel With Campaign Members

With a unified marketing funnel, you can track individuals and accounts from start to finish and better understand how your marketing efforts are performing. Learn about the advantages of a unified marketing funnel and see how to build it.

Salesforce Admin

We’ve got sessions for you, the wizard behind the curtain that keeps the Salesforce org running smoothly.

Data Cloud: 5 Tips For Getting Started

Accelerate time to value with 5 realistic tips and takeaways for a successful Data Cloud implementation. 

Demystifying AI + Data + CRM: Where To Start

Take a look at core concepts and foundational functionality and hear tips to start assessing where you are in the AI + Data + CRM journey.

Developing A Complete Digital Customer Experience Within Salesforce

Listen to this journey in building a truly digital customer experience by using Experience Cloud involving migrating and creating several websites, automation, emails, and analytics by leveraging this tool.

Exploring Data Cloud For Marketing: Architecture And Orchestration

Explore the Salesforce Customer 360 landscape through the lens of Data Cloud for marketing and learn how to approach a multi-cloud implementation in a thoughtful and well-constructed manner to scale the overall technology stack. 

Exploring What’s Possible With Analytics

What happens when this data becomes a barrier versus a catalyst for change? Hear how this panel has improved operations, processes, and reports to ultimately leverage Salesforce as their North Star.

One Marketing Cloud Key To Rule Them All

Explore the various types of keys in Marketing Cloud and learn how to use one key to rule them all. Walk through the right processes (and not-so-good practices) that keep our data clean and our marketing consistent. 

Personalize Multi-Touch Attribution Dashboards With Ease

This session is great for everyone who is not familiar with CRM Analytics and uses only the default dashboards offered by Salesforce. Learn how to personalize the dashboard to get the metrics you need by diving into the data flow, modifying the initial data, and adding filters, tables, and charts. 


Looking for more well-rounded topics? These are for you:

7 Easy Tips For Effective Email Campaigns

Take a high-level look at what goes into building emails and walk away with practical tips to incorporate into your marketing strategy today.

Better Together: AI-Powered Marketing Solutions

A deep dive into the world of AI-powered marketing campaigns to discover the secrets to driving some pretty cool results.

Explore How Slack Is Changing The Way Marketers Work

Take a look at how innovative tools such as Marketing Cloud Intelligence Insights, Digital Command Center, Account Engagement, and Slack GPT can supercharge Slack and your marketing efforts to deliver more personalized experiences.

How Salesforce Marketing Cloud Works With Consent Management Framework

Learn how to incorporate the consent management objects from Salesforce CRM into Salesforce Marketing Cloud and see how consent status is synchronized and stored in different clouds.

Marketing in the Age of Generative AI

This presentation and fireside chat with Salesforce product leaders explores how innovations in AI help marketers better understand and activate data to create personalized customer experiences. Hear tactics to prepare organizations to use AI – from getting your data house in order, to thinking about AI and trust. 

Marketing Cloud Product Roadmap

Learn about key upcoming features in Marketing Cloud and how they can help you optimize your marketing.

Unleashing the Power of 1:1 Personalization: A $4.5M Case Study

Explore the transformative power of omnichannel personalized marketing strategies. This session showcases a real-life case study of how one team dramatically increased its revenue by $4.5 million over a 10-week pilot. 

Register for Mardreamin Today

The bottom line is: No matter where you are in the martech world, you need to attend MarDreamin’ 2023! Register today.

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  • Pam Carey brings 15+ years of marketing experience to Sercante. With 5+ years of Pardot experience and the Salesforce Pardot Specialist and Consultant certifications under her belt, Pam is excited to be part of the Sercante team helping customers be successful in their chosen tools, especially Pardot. In her previous roles, Pam's marketing system repertoire led to Marketo and after 7 years, she was tasked with the changeover to Pardot. Starting with some formal basic training, Pam then took on self-learning, dubbed herself as the account admin, and became the go-to resource to train colleagues, handle lead management, create automations to solve business needs, and more. Outside of work, she enjoys the corniest of "Dad jokes," fancy cocktails, gardening, reading, hiking (while watching out for bears!), and more with hubby, Kevin, and her favorite fuzzies, Maddie and Finnegan. Every day, Pam strives to learn from her incredibly talented team members and the greater Salesforce community. But most importantly, her goal is to help others move forward quickly with the right answers and strategic solutions.

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