The Spot & Jenna Molby: An Iconic Duo
You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot...
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Community Spotlight
The Spot Wrapped: 2022 Edition
As 2022 comes to an end, it’s time to reflect on all of the ways our dear readers interacted with The Spot over the past 12 months. This was...
Mardreamies 2022 Award Winner Story: Grassroots Innovation
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Best In Show
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Personalization Perfection
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Social Impact
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Mardreamies 2022 Award Winner Story: Extending Salesforce
The MarDreamies awards celebrate solutions marketing and sales professionals built to reach their goals using Salesforce. These solutions are especially impressive because they each rose to solve a specific...
Breaking into the Salesforce Ecosystem: A Military Veteran’s Story
Merivis recently named Sercante as their “Partner of the Year” for 2022, and I couldn’t be more proud to be a #Merivet AND a #SercanteDragon. In the spirit of...
The Spot: A Community Resource for Marketers on Salesforce
Your Marketing Automation Platform (MAP) doesn’t exist in a vacuum. And neither do we. The Spot for Pardot is following a natural evolution we’re seeing in the marketing technology...
How to Conquer Imposter Syndrome in the Pardot World
I seriously felt imposter syndrome as a professional in the Salesforce and Pardot community — but I overcame those feelings by learning everything I could through Pardot training courses...
ParDreamin’ 2021 Demo Jam recap: Products to Extend Pardot
The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their...
ParDreamies Best In Show Pardot Award Winner: Destined
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Social Impact Pardot Award Winner: Lexipol
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Grassroots Innovation Pardot Award Winner: BrandEd Holdings
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Nonprofits on Salesforce: How to Leverage Pardot for Marketing and More
Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy. But, isn’t Pardot only meant for teams following a B2B marketing strategy? While...
ParDreamies Extending Pardot Award Winner: LexisNexis Canada
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
ParDreamies Personalization Perfection Pardot Award Winner: Restaurant 365
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Announcing the 2021 ParDreamies Pardot Award Winners
The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform. Individuals submitted their stories as independent...
4 Ways to Encourage & Automate Adding Contact Roles in Salesforce (new post on The Drip!)
Campaign Influence reporting is a gamechanger, and arguably one of the most underutilized parts of Salesforce. When leveraged effectively, it helps marketing prove the ROI of their efforts and...
Women-Owned Salesforce Partners & AppExchange Companies: A Running List
This week is WITness Success 2019, the annual gathering of Salesforce Women in Tech. I’ve never been before, and I’m really excited to attend. My friend Mel Fellay (the...
A Chat with Qualified on B2B & Conversational Marketing in Pardot
I could not be more impressed with the Qualified team and the conversational marketing tools they are building for Pardot. The Qualified team recently invited me to discuss all...
Why Marketing Automation Experts Drink: An Adult Coloring Book
In the category of super random side projects, I made a coloring book. Nope, not the kind for the little humans in your life. It’s called “Why Marketing Automation...
Get The Slides: What Pardot Admins Need To Do About GDPR, CASL & CAN-SPAM
I recently had the opportunity to present to the Atlanta Pardot User Group on GDPR, CASL, CAN-SPAM and other email marketing compliance obligations (alternate presentation title: “Is the sky...
Talking Marketing Automation with Industrial Sage
Last week, I had the opportunity to join the Industrial Sage Podcast to riff on marketing automation and lead gen. When I hear “podcast” I usually think audio only…...
5 Pardot Influencers I Can’t Get Enough Of
One of the things I love about the broader Salesforce community (our #Ohana) is the generous knowledge sharing that goes on. It’s incredible – in addition to their “day...