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Your Marketing Automation Platform (MAP) doesn’t exist in a vacuum. And neither do we. The Spot for Pardot is following a natural evolution we’re seeing in the marketing technology...
I seriously felt imposter syndrome as a professional in the Salesforce and Pardot community — but I overcame those feelings by learning everything I could through Pardot training courses...
The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy. But, isn’t Pardot only meant for teams following a B2B marketing strategy? While...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions...
The ParDreamies awards honor community members for finding creative and thoughtful methods to reach business goals using the power of the Pardot platform. Individuals submitted their stories as independent...
Campaign Influence reporting is a gamechanger, and arguably one of the most underutilized parts of Salesforce. When leveraged effectively, it helps marketing prove the ROI of their efforts and...
This week is WITness Success 2019, the annual gathering of Salesforce Women in Tech. I’ve never been before, and I’m really excited to attend. My friend Mel Fellay (the...
I could not be more impressed with the Qualified team and the conversational marketing tools they are building for Pardot. The Qualified team recently invited me to discuss all...
In the category of super random side projects, I made a coloring book. Nope, not the kind for the little humans in your life. It’s called “Why Marketing Automation...
I recently had the opportunity to present to the Atlanta Pardot User Group on GDPR, CASL, CAN-SPAM and other email marketing compliance obligations (alternate presentation title: “Is the sky...
Last week, I had the opportunity to join the Industrial Sage Podcast to riff on marketing automation and lead gen. When I hear “podcast” I usually think audio only…...
One of the things I love about the broader Salesforce community (our #Ohana) is the generous knowledge sharing that goes on. It’s incredible – in addition to their “day...
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