Whether you’re new to account based marketing or your strategy centers on ABM, you’re going to want to check out the Terminus + Pardot integration that was announced yesterday.
Terminus’ recent blog post outlines some of the new tools, which promise to help marketers drive an account-centric strategy with the benefit of shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities.
Pardot users were greeted this morning with a new announcement banner on their home screen when logged into Pardot:
This banner linked them to a help & training article outlining the details of Pardot-Only Login Retirement. The knee jerk reaction for some was fear — does this mean license costs are going up? What do I need to update right now?
The idea was that we’d offer 1-3 spots in our paid training course for marketers who have lost their jobs or are struggling to find work as a result of COVID-19 and are looking to expand their skillset.
We were floored by the response, and it’s clear to us that 1-3 spots isn’t enough.
The economic ripple effect of everyone screaming “the
sky is falling” is making that a reality for many businesses. Many B2B companies are experiencing drops in
sales and interruptions in their supply chain – and inevitably, one of the
first expense areas the finance team comes for in economically challenging
times is marketing.