We have more data than ever to gauge marketing performance. The Don Draper era:
“I know half of my advertising is wasted, I just don’t know which half”
…just isn’t going to fly for most marketers in 2019.
But how do you get beyond reporting on the easy stuff like page views, CTR, and conversion rate and demonstrate what marketing activities are contributing to pipeline? Continue reading Connected Campaigns & Campaign Influence: How to Use Them to Get to the Metrics that Matter
Are you seeing a little Pardot authentication warning when you log into your org and are not sure why? It looks something like this… Continue reading What that Warning About the Pardot API Update Means
For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts.
Let’s revisit our old friend the A/B test. Because the results surprised us… Continue reading LinkedIn Advertising: Should You Use Pardot Landing Pages or LinkedIn Lead Gen Forms?
I’m noticing a trend.
People hate their implementation partners.
On at least a weekly basis, a prospective customer or a Salesforce AE with a red account will come to me with a story of a “failed implementation.” Continue reading The Dip & the Myth of the “Failed Implementation”
Valentines day is the perfect day to give somebody something special. So I wanted to share a resource with the Pardot community to address a longstanding pain point:
Turning both “Auto-fill Prospect Location Data from IP Address” in Pardot AND using Standard State & Country picklists in Salesforce at the same time. Continue reading Fixing the State/Country Mismatch Between Salesforce & Pardot
As a Pardot consultant, I run into a lot of people who are stuck.
They’re not getting the value the wanted out of the tool.
They’re not sure what to do next.
The ocean of possibility feels daunting. Continue reading When Fear Stops Pardot Pros in Their Tracks
If you’ve followed this blog for some time… you may or may not know that I also own a business called Sercante.
Sercante’s mission is to make marketers successful on the Salesforce platform. This usually includes (but is not limited to): Continue reading Join the Sercante Team!
A question I often hear from companies considering implementing Pardot:
“Should I buy Premier Support, or work with a consultant instead?”
Continue reading Pardot Premier Support vs. a Consultant: Which Should You Choose?
Okay, real talk time.
Not all companies who implement marketing automation are met with wild success and find themselves on the stage at Dreamforce. For every one of those marketing automation poster children, there are 5 other that are looking at their annual software bill thinking to themselves:
“Was this really worth it?”
Continue reading Why Pardot Implementations “Fail”
If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two.
This holiday season, while sipping egg nog and catching up release notes, I revisited my wish list. There have been lots of great features tucked into recent releases… and my short list of items for the next round include: Continue reading All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests