When B2B Marketing Feels Like a Trip to the Mall

I went into a retail store a few weeks ago. I should have known better, but I was leaving for a vacation and desperately needed to buy a swimsuit.

I poked around online, but realized what I wanted couldn’t be shipped in time. So I drove to the mall. Ugh, gross. Continue reading When B2B Marketing Feels Like a Trip to the Mall

The Source of Awkward Lead Routing Fails

As B2B marketers, we spend a lot of time thinking about the buyer’s journey… maybe drawing some cool looking funnels… mapping our content to different decision making phases… you know the drill.

But this energy is wasted if your hard-earned leads end up being tossed like hot potatoes from rep to rep once they get in the door. Continue reading The Source of Awkward Lead Routing Fails

Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive

I’m going to make up a new buzzword.

Ready?

Cascading suppression lists.

Bear with me — it’s a made-up term, but a super necessary thing when you’re sending multiple emails at the same time and don’t want to over-email people. Continue reading Cascading Suppressions & How to Manage Lists that aren’t Mutually Exclusive

8 Tips for Success When Working With a Pardot Consultant

A recent post focused on pros and cons of insourcing and outsourcing Pardot work.

The TL;DR of that one: there are great reasons for and against either approach.

But if you’re sitting here comparing your internal resources against your ever-growing to-do list, and decide you’re in the “outsource it” camp… here are a few ways to successfully leverage consultants. Continue reading 8 Tips for Success When Working With a Pardot Consultant

Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type

There are so many Dreamforce sessions that it is borderline overwhelming.  In the best possible way.

When I’m picking sessions to attend, I tend to favor sessions that involve:

  1. Product enhancements with a side of forward-looking statements
  2. Hands on training & interactive roundtables
  3. Real, in-the-trenches stories from speakers that actually use the product

Continue reading Who’s On Stage? A Breakdown of Pardot DF18 Sessions by Speaker Type