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A Surprisingly FAQ: How Do You Pronounce Pardot?

A Surprisingly FAQ: How Do You Pronounce Pardot?

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Exactly like it’s spelled, dammit.  PAR-DOT.

Every time I hear a marketing automation “expert” utter the word “Par-dough” I want to bang my head against my desk.

It’s not a fine wine.  (Although if it was, I’d definitely drink it.)

They’re from the south ya’ll, so just practice it with a southern drawl and you’re all set.  


How did Pardot get its name?  

The story goes — according to ancient marketing automation mythology — that the founders sat down with Google translate and plugged in the phrase “to market” in every language until they found one they liked.  

They landed on Pardot, Latvian for “to market.”  Here’s the actual Latvian pronunciation if you want to get fancy.

Googling relentlessly until you find some kind of inspiration?  Now that’s a creative process I can get behind.

A variation on this origin story

I took a page out of Pardot’s book when I had to name my LLC.  I landed my first major Pardot contract and they asked for my legal name and EIN for the paperwork… to which I responded, “just a sec, brb.”

The phrase I chose for my Google translate exercise was “seeking.”  It’s a little cheesy, but it’s because I get excited about working with companies that have fallen in love with a different version of the future and are searching for a new way forward — a plan to bridge the gap from “what is” to “what could be,” if you will.

The first translation I came across that I liked was serĉante… so yeah, now I have a business called Sercante LLC and it’s Esperanto for “seeking.”

If you want to chat, ping at at [email protected]!

  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

  • Comment (5)
  • I have to say, that in my initial investigations about Pardot, I was speaking to a sales rep at Salesforce about it and I can swear they were saying ParDOH. I thus continued to say it like that. Then I had a client in the UK who was saying ParDOT. So that is why I looked it up and ended up here.

  • narbutus says:
    Your comment is awaiting moderation. This is a preview; your comment will be visible after it has been approved.
    Guess what? Pardot looks a whole lot like a French word. So, not surprising that its pronunciation is a FAQ. “Experts” especially should not be surprised. Apparently it’s not even an English word, so I seriously doubt the correct pronunciation is ‘par-dot’ anyway…But feel free to keep wanting to bang your head off your desk Andrea. ????

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