A surprisingly FAQ: How do you pronounce Pardot?

Exactly like it’s spelled, dammit.  PAR-DOT.

Every time I hear a marketing automation “expert” utter the word “Par-dough” I want to bang my head against my desk.

It’s not a fine wine.  (Although if it was, I’d definitely drink it.)

They’re from the south ya’ll, so just practice it with a southern drawl and you’re all set.  

</rant>

How did Pardot get its name?  

The story goes — according to ancient marketing automation mythology — that the founders sat down with Google translate and plugged in the phrase “to market” in every language until they found one they liked.  

They landed on Pardot, Latvian for “to market.”  Here’s the actual Latvian pronunciation if you want to get fancy.

Googling relentlessly until you find some kind of inspiration?  Now that’s a creative process I can get behind.

A variation on this origin story

I took a page out of Pardot’s book when I had to name my LLC.  I landed my first major Pardot contract and they asked for my legal name and EIN for the paperwork… to which I responded, “just a sec, brb.”

The phrase I chose for my Google translate exercise was “seeking.”  It’s a little cheesy, but it’s because I get excited about working with companies that have fallen in love with a different version of the future and are searching for a new way forward — a plan to bridge the gap from “what is” to “what could be,” if you will.

The first translation I came across that I liked was serĉante… so yeah, now I have a business called Sercante LLC and it’s Esperanto for “seeking.”

If you want to chat, I just set up hi@sercante.com, so hit me up!

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