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  • Sarah Smith is a Marketing Automation Strategist at Sercante. After over a decade of digital marketing experience working in the financial technology, higher education, and non-profit industries, she found her true passion for all things Salesforce and marketing automation. At Sercante, Sarah draws on her client-side experience to help marketers find their way around Salesforce's marketing tools and set them up for success. She is motivated to make systems and processes smarter and more efficient so that people can do better things with their time. When she's not configuring formulas or scouring the internet for new Salesforce-related tips and tricks, Sarah enjoys spending time with her corgi, Roxy, as well as cooking, traveling, reading good books, digital illustration, and being terrible at video games.