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Merivis recently named Sercante as their “Partner of the Year” for 2022, and I couldn’t be more proud to be a #Merivet AND a #SercanteDragon. In the spirit of...
The Great Resignation has impacted businesses throughout the US for the last two years and more specifically, it has created a talent gap for many departments. Marketing teams in...
I just returned from an action-packed week at Connections (Salesforce’s banner event for marketers) and I gotta say — it feels good to be back with the Ohana. It’s...
Passing the Salesforce Marketing Cloud Administrator exam demonstrates that you have the skills to configure and administer Marketing Cloud products using industry and product best practices. And having that...
Salesforce Connections is a digital marketing and commerce two-day conference that takes place annually. It’s happening in person in Chicago, Illinois, from June 7-9, 2022. And you’re invited (to...
You’ve conquered the Pardot Specialist exam* (Yipee!) and you’ve caught the Pardot bug. Next on your hit list is the Pardot Consultant exam, but what does it take to...
Your Marketing Automation Platform (MAP) doesn’t exist in a vacuum. And neither do we. The Spot for Pardot is following a natural evolution we’re seeing in the marketing technology...
Earning the Salesforce Marketing Cloud Email Specialist Certification is the first step to becoming a full-fledged Marketing Cloud consultant. But, it doesn’t come easy. Salesforce Marketing Cloud has robust...
Pardot (and marketing in general) does not suffer from a lack of resources; there are innumerable guides, blogs, white papers, walk throughs, opinions, perspectives, how to’s and how not...
I seriously felt imposter syndrome as a professional in the Salesforce and Pardot community — but I overcame those feelings by learning everything I could through Pardot training courses...
I think we need to do more to celebrate the work that Pardot and Marketing Operations pros do. I’ll explain why. But first, a random story.
Whether you’re an experienced Pardot admin or relatively new to the Pardot platform, passing the Salesforce Pardot Specialist Certification exam is a great way to demonstrate your skills and...
We’re thrilled to announce a new platform we’ve launched for finding and posting jobs related to Pardot and Salesforce. Supporting the Pardot community by sharing knowledge built the foundation...
User roles within Pardot are often discussed from the perspective of capabilities rather than core competencies. A quick google search for “Pardot Admin” will tell you what an admin...
In 2004, I received a prestigious award “Outstanding Achievement in The Field of Excellence.” If I’m honest, it was printed by my best friend — he’s much smarter than...
A few weeks ago, my team posted an offer for a Pardot Admin Bootcamp Scholarship. The idea was that we’d offer 1-3 spots in our paid training course for...
I’ll admit it. As a marketing professional, I was a bit nervous the first time that I heard the term “marketing automation.” My first thought was that somebody was...
Pardot is designed to be an easy-to-use, flexible tool to power email marketing and automated communications with clicks not code. But let’s be real: code is pretty darn handy,...
Right before I started Sercante, I had a little career and emotional bump in the road. At the time, it felt catastrophic. Soul crushing. In retrospect, it was a...
This week is WITness Success 2019, the annual gathering of Salesforce Women in Tech. I’ve never been before, and I’m really excited to attend. My friend Mel Fellay (the...
Dear Salesforce Admins everywhere, I realize you may not have had to work that closely with us marketers before. And that not all of us have taken the time...
As a Pardot consultant, I run into a lot of people who are stuck. They’re not getting the value they wanted out of the tool. They’re not sure what...
In the category of super random side projects, I made a coloring book. Nope, not the kind for the little humans in your life. It’s called “Why Marketing Automation...
I went into a retail store a few weeks ago. I should have known better, but I was leaving for a vacation and desperately needed to buy a swimsuit....
A recent post focused on pros and cons of insourcing and outsourcing Pardot work. The TL;DR of that one: there are great reasons for and against either approach. But...
There are a million reasons to not do something. But many of the ones we say out loud are… how do I put this… not real. Let’s talk about...
Sara McNamara and I were chatting about this question the other day: Why is there so much turnover in marketing automation roles? An optimist might conclude marketing automation managers...
One question I frequently get asked is: “What does a typical Pardot admin (or consultant, feeelancer, et. al) make?” Now THERE’S a loaded question. The myth of the “typical”...
Is it stuck in your head now? Good. I’m building a content calendar for 2018 and I want to hear YOUR burning Pardot, Salesforce, and marketing automation questions. What...
One of the things I love about the broader Salesforce community (our #Ohana) is the generous knowledge sharing that goes on. It’s incredible – in addition to their “day...
Ironic: the farther I get in my career, the less I get to do some of the things I love and get to that elusive “flow state.” (Alright maybe...
Pardot Admins are some of the most humble people I’ve worked with. “Well, we’re just doing the basics.” “We’ve probably set it up all wrong.” “We don’t know...
Last week, I had the opportunity to speak to a group of ~100 college students on a panel about finding your niche in digital marketing. After the panel members...
This is an awesome (but tricky) topic that was suggested by Ian A. It’s kind of a loaded question. You meet people all the time who are certified in one...
So you’re ready to add a Pardot Administrator to your team. You’ve polished up your job description, you’ve broadcasted it far and wide to your network, you’re getting resumes...
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