Author: Mike Creuzer

I blur the edges of what Pardot can do using the API and custom integrations One of the Pardot Marketing experts at Sercante (theSpotForPardot.com), focusing on the 'hard' bits of Pardot and Salesforce. I bend Pardot to my will and integrate it with other tools. I connect the massive marcom stack together in useful ways. My hammer is being a LAMP (Linux Apache MySQL PHP) stack developer yet I speak the lingo and operate with Sales and Marketing teams. I am a chronic tinkerer and fixer and blend all the hobbies together.

How to address Pardot issues related to the Salesforce outage

On May 11, 2021, Salesforce and Pardot users experienced a Salesforce outage related to a domain name service (DNS) issue. Salesforce was down for about four hours because of an “emergency break fix” that wasn’t successful.

The Salesforce outage affected Pardot. However, Pardot remained up and running even if marketers couldn’t log in to their specific instances.

Considerations for Integrating Pardot + Sitecore

Pardot and Sitecore

Sitecore is a powerful Website Content Management System. We can use Sitecore and Pardot together to great effect. There are a few Sitecore capabilities which we will want to use to compliment Pardot, and a few features we want to use in conjunction with Pardot.

Pushing Pardot: How to use Dynamic Content With More Than 25 Options

BY MIKE CREUZER and ROB WALTER

Pardot Dynamic Content is great, but only if you need fewer than 25 variations for a piece of content.

“MORE THAN TWENTY-FIVE VARIATIONS?”

…you might be thinking.

“Perhaps you need to be more specific with your audience segmentation!”

…you might say.

You might be right.

But for global marketing operations teams, 25 variations can be a vexing limitation if they want to keep things automated. Continue reading Pushing Pardot: How to use Dynamic Content With More Than 25 Options

Behind the Pardot Curtain: New API Methods Are Here!

BY MIKE CREUZER

As one of the chief “Pardot API Geeks” here at Sercante (no, it’s not a real title, but I think it really should be) I’m really excited about two big changes to the Pardot API – one of which was confirmed on this week’s Pardot Product Roadmap webinar.

Wait, you don’t know what you can do with the Pardot API? Then you must’ve missed this post. I’ll forgive you if you open it a new tab and read it later. Continue reading Behind the Pardot Curtain: New API Methods Are Here!