Pardot Dynamic Content is great, but only if you need fewer than 25 variations for a piece of content.
“MORE THAN TWENTY-FIVE VARIATIONS?”
…you might be thinking.
“Perhaps you need to be more specific with your audience segmentation!”
…you might say.
You might be right.
But for global marketing operations teams, 25 variations can be a vexing limitation if they want to keep things automated. Continue reading Pushing Pardot: How to use Dynamic Content With More Than 25 Options
As one of the chief “Pardot API Geeks” here at Sercante (no, it’s not a real title, but I think it really should be) I’m really excited about two big changes to the Pardot API – one of which was confirmed on this week’s Pardot Product Roadmap webinar.
Wait, you don’t know what you can do with the Pardot API? Then you must’ve missed this post. I’ll forgive you if you open it a new tab and read it later. Continue reading Behind the Pardot Curtain: New API Methods Are Here!
This week, you may have noticed lower-than-average email deliverability from your Pardot email sends.
That’s probably because of the Barracuda Email Firewall issue that occurred this week, which incorrectly blocked more IPs than usual from many email vendors — including Pardot. Continue reading The Barracuda Firewall Frenzy & How It’s Impacting Pardot Bounce Rates