Author: Laura Curtis

Laura never saw her career going in the direction of marketing, let alone marketing automation, until she became a Pardot admin in 2019. Falling in love with Pardot and with a thirst for knowledge, Laura completed her Pardot Specialist exam in 2021. Over the last two years, she has furiously Googled her way through the depths of Pardot. Now at Sercante, she looks forward to expanding her knowledge and becoming a fully fledged “Pargoddess.” In her spare time, when she’s not dreaming of a move out of the UK, she likes to go walking with her husband, James, and rescue dog, Eddie. She also volunteers with the local RSPCA, helping raise money for the animal charity.

Pardot and Salesforce Marketing Reporting: A 101 Guide

When it comes to reporting on your marketing assets, the feeling of not knowing what tool to use can be quite overwhelming. I’ve been there! You’ve been asked to show the performance of a marketing asset, asked to explain the impact of a marketing campaign on the sales pipeline or simply, “how can we report on x?” and you don’t know where to start. 

Whether you’ve been using Pardot for a while or you’ve just started, having an understanding of what the most common reporting tools can do can go a long way in knocking the socks off stakeholders when you’re next asked about reporting! This post provides a non-technical overview of the most common Pardot reporting tools.

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