Pardot Scoring & Grading Lab
As inbound marketing efforts continue to grow across industries, marketers are having to come up with new ways to qualify the best of these new leads. Once they’ve been...
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Cate Godley earned her BA in Psychology from the University of Georgia but fell in love with Salesforce’s reporting capabilities and abandoned her dreams of working in cognitive neuropsychology to play in Salesforce and Pardot instead. She has 3 Salesforce certifications, Salesforce Administrator, Pardot Specialist, and Pardot Consultant, though she hopes to get many more! At Sercante, Cate oversees the Jump Start program that helps companies get up and running in Salesforce and Pardot. She helps to ensure all of Sercante’s Engagement Managers have the appropriate training and resources available to them to provide the best Jump Starts possible. Helping her co-workers and getting new clients excited about Salesforce and Pardot are her favorite aspects of her job at Sercante. When she's not hard at work, Cate can often be found attending concerts for some of her favorite bands (Guster, the Mountain Goats, and Punch Brothers to name a few), crocheting yet another blanket for a friend, or making up songs to sing to dogs (both hers, and any other dog she encounters in the wild).
As inbound marketing efforts continue to grow across industries, marketers are having to come up with new ways to qualify the best of these new leads. Once they’ve been...
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