Dreamforce 2021 Hacks for Busy B2B Marketers

You are likely aware Dreamforce 2021 is streaming live on Salesforce+ September 21-23 if your job has anything to do with Salesforce or Pardot. That’s because the good marketers at Salesforce know how to find you and make sure you come to whatever thing they’re promoting.

Well, it’s all with good intentions. That’s because there’s lots of information Salesforce needs to relay to customers, users, consultants and partners as the platform evolves. 

Dreamforce serves as the annual culmination of that information relay. It’s the place to go to learn more about the direction Salesforce is taking with the platform so you can adjust your own technology strategy. But, like most things in 2021, you’re gonna have to watch it virtually unless you have a golden ticket to this invite-only event.

Here’s a guide to Dreamforce 2021 for B2B marketers who have other stuff to do.

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Four big Salesforce Winter ‘22 Pardot highlights

It’s time to prepare for the Salesforce Winter ‘22 Release and how it will affect your Pardot instance.

We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways. 

So, if you’re using and managing Pardot for your company or organization, then you’re in the right place. We’re going to cover everything you need to know about the Salesforce Winter ‘22 Release for Pardot admins and users.

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Work Confidently in Pardot through Quality Assurance Testing

Feel more confident as a budding admin or end user by kicking ass at Pardot quality assurance testing. (includes downloadable PDF checklist)

We’ve all been there before. Everything is set up in Pardot for an email or engagement studio program. But the fear hits before clicking the button to launch it. Is everything set up so it tracks correctly? Could there be a typo or broken link somewhere? This is where checklists and quality assurance (QA) testing are helpful.

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Announcing The Spot for Pardot Jobs

We’re thrilled to announce a new platform we’ve launched for finding and posting jobs related to Pardot and Salesforce.

Supporting the Pardot community by sharing knowledge built the foundation for The Spot for Pardot in the Salesforce ecosystem. The Spot for Pardot Jobs hatched from that idea. 

We already share how-to guides, career advice, and occasional war stories with the community. So, we decided to kick it up a notch by helping marketing professionals find opportunities working with Pardot and other technology tools.

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