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Blog About Salesforce: A Blog Post

Blog About Salesforce: A Blog Post

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Sure, Salesforce has all the resources customers and consultants need to figure out how to do things. So why are there so many Salesforce blogs out there?

Salesforce bloggers offer unique perspectives, alternative solutions, and real customer experiences that go beyond the content you can find in Salesforce help articles and on Trailhead.

And it doesn’t end there. This technology is constantly evolving. Bloggers offer their unique perspectives and new solutions for old ways of doing things.

Salesforce bloggers often go further in depth than Trailhead and help articles can. And that’s why the ecosystem needs you to contribute what you can to this body of knowledge.

Here are six strategies you can use to create Salesforce blog content — even if you claim to be a non writer.

Strategy 1. Explore Salesforce blogs!

If you want to start creating Salesforce blog content, then the first step is to consume all the content that’s already out there. That will help you to determine where you want to start.

Think about these questions as you explore other Salesforce blogs: 

  • What types of content resonate with you most?
  • What do the blogs offer beyond the written word? (video, infographics, polls, etc.)
  • What writers would you like to emulate?
  • How are the blogs structured?
  • Which blogs do you trust to offer the most accurate information?

Keep these questions in mind as you start to develop your own content creation style.

Strategy 2.  Turn existing content into a blog post

Creating a Salesforce blog post is easy when you use content you already have. I have helped so many people who claim that they cannot write to churn out content. That’s because they are able to turn the work they’ve already done into publishable blog posts.

Think back to cool solutions you’ve built and use any notes you took as the basis for blog posts. You can reframe solutions as hypothetical if your client or manager would rather not share identifying information.

Additionally, non-writers can benefit from free and low-cost tools that can help to create video that can accompany blog posts. For example, you can record yourself walking a user through a demonstration of how to perform a specific task in an area you know well.

Free/low cost video creation tools:

Strategy 3. Keep posts simple and focused

The next strategy is to narrow your topic for each blog post so you keep each post on topic and easily digestible for your readers. 

The best way to do this is to summarize the focus of your blog post into a few words. We call this a keyphrase. 

The keyphrase will serve two purposes:

  1. Help search engines to find your posts
  2. Let the reader know what to expect

Use your keyphrase or keywords early and often in the blog post so the reader understands what they’re getting from it. 

And remember, it’s easy to go on tangents. Your readers will thank you for respecting their time and sharing your tangent in a future post.

Strategy 4. Create web-friendly content

Writing for the web is totally different from what you may have learned about writing in an academic setting. That’s because people consume content differently on a screen than they do when it’s just words on printed paper. 

Creating web-friendly content ensures that people will actually read your content and search engines can find it.

Optimize your content for digital consumption by making it…

Media enriched

Add rich media like graphics, and video to add depth to your blog posts.

Short & sweet

Keep sentences and paragraphs simple and short when possible.

Reader-focused

Use headers and subheads to tell the reader what they’ll learn in each section. 

Keyword-rich headers also:

  • Help search engines to find you.
  • Break up big blocks of text.
  • Make the content scannable so the reader can skip to the sections that include the information they want to read.

SEO juiced 

To create SEO-friendly blog posts, remember to include: 

  • Keywords in title & headers
  • Internal & external links
  • Alt text
  • Meta descriptions

And if you have SEO tools, like Yoast,  added to your website backend, then do what they say to get those green dots!

This is an example of a web-friendly blog post

Strategy 5. Get yourself out there

The best way to get eyes on your content and understand what blog posts people in the Salesforce ecosystem can benefit from is to get out there and share your knowledge with real people.

Join a community or group

There are endless options to meet Trailblazers in-person and virtually.

  • Trailblazer community user groups
  • Local tech & business groups
  • Slack communities
    • Ohana Slack
    • Pardashians
    • Online Geniuses (content mktg)

Attend in-person & virtual events

Get to know people who fill similar roles and can talk shop with you. 

  • Salesforce events
  • Dreamin’ conferences
  • Webinars & panel sessions
  • Virtual training courses
  • Salesforce user group meetups

Strategy 6. Ask for all the feedback.

Something may make more sense in your head than it does for others. That’s why it’s so important to ask for feedback when you create Salesforce blog posts. Reviewers may also point out gaps in your solutions. 

All feedback is good — whether you like it or not. There is much to learn from people who have lived different experiences than you have. So, lighten up and learn from them!

A few things to keep in mind:

Other people show you things you can’t see.

  • Improve clarity.
  • Edit unnecessary words.
  • Ensure accuracy.

Don’t take it personally. They’re trying to help.

  • All feedback is good.
  • Learn from it!

Take ‘em or leave ‘em.

  • Consider the reviewer’s unique perspective.
  • Understand how others might react to your post.

You don’t have to agree with every comment. The important thing is that you’re taking the reviewer’s unique perspective into consideration so you understand how others might react to your post.

Start writing Salesforce blogs!

The hardest part is diving in and hitting ‘publish’ on your first post. Just remember, you have to start somewhere. The more blogging you do, the better you’ll get at it.

Here are a few resource for getting started:

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  • Ambre Juryea-Amole is the content strategist at Sercante. With over ten years of experience as a writer, editor, and marketer, her eclectic background includes work ranging from journalist to 1820s-garbed historic interpreter. When Ambre's not working, you'll find her jamming out to ska, metal, punk, and classic rock with her two young kiddos and husband, Donnie.

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