Recap: The Big Things Marketers Did at Dreamforce ‘23
I’ve been to Dreamforce twice. Once as an attendee. Another time as a Campfire speaker. And both times as a marketer. Going to Dreamforce as a marketer is probably...
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Dreamforce 2023 Recap: Salesforce Leans in to AI + Data Cloud as the Future of Nonprofit Success
At 8 p.m. ET on Wednesday 9/13, the second full day of Dreamforce, I was sitting in front of my computer curious and a little anxious. I was using...
Top Takeaways from the Panel: Modern-Day Trends in Higher Education
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence,...
Salesforce Starter: The Perfect Solution for Small Businesses
Are you a small business owner who is interested in using Salesforce for your business all the way up until you saw the pricing? If so, Salesforce Starter was...
Salesforce Automation Game-Changer: Einstein GPT and Data Cloud Capabilities for Flow
In a move that extends beyond the chatbots used to formulate interview questions or write email subject lines, Salesforce is expanding automation capabilities by integrating Einstein GPT and Data...
Congrats to The Salesforce MVP Class of 2023
Like many big software companies, Salesforce has an honor they bestow to most influential supporters. They call this the Salesforce MVP program. The Trailblazer Community team recently announced the...
New Product Alert: Nonprofit Cloud and Education Cloud
Guess what? Big changes are coming to two Salesforce industry clouds. Salesforce is launching massive revamps this spring to target users working in the nonprofit and education sectors. The...
The Spot & Jenna Molby: An Iconic Duo
You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot...
6 Memorable Marketing Moments from Dreamforce 2022
Salesforce gave lots of love to marketers at Dreamforce 2022. From the unveiling of a real-life Brandy to the massive Marketing Lodge with daily events, marketers had lots to...
Salesforce Product Retirement: Social Studio Sails into the Sunset
The Salesforce platform social media scheduling tool, which we all know as Social Studio, has officially entered sunset mode and has a retirement date set for 2024. While the...
A Hot Take on the Pardot Rebrand to Marketing Cloud Account Engagement
It’s official — Pardot is going to be called Marketing Cloud Account Engagement going forward. This is a big, bold change. I have a lot of respect for whoever...
Salesforce Name Changes: Pardot & Marketing Cloud Get A Rebrand
Salesforce announced today that they’re changing the name “Pardot” to… drumroll… Marketing Cloud Account Engagement. Along with this rebrand, they’re changing the names of about a dozen products —...
ParDreamin’ 2021 Demo Jam recap: Products to Extend Pardot
The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their...
ParDreamin’ 2021: The Pardot World’s Big Virtual Gathering
ParDreamin’ 2021 is the only global virtual conference that lasts three days and focuses on all things Pardot and marketing automation. We’re pulling together marketing minds at all levels...
Dreamforce 2021 Hacks for Busy B2B Marketers
You are likely aware Dreamforce 2021 is streaming live on Salesforce+ September 21-23 if your job has anything to do with Salesforce or Pardot. That’s because the good marketers...
Announcing The Spot for Pardot Jobs
We’re thrilled to announce a new platform we’ve launched for finding and posting jobs related to Pardot and Salesforce. Supporting the Pardot community by sharing knowledge built the foundation...
How to address Pardot issues related to the Salesforce outage
On May 11, 2021, Salesforce and Pardot users experienced a Salesforce outage related to a domain name service (DNS) issue. Here's how Pardot users and admins can address...
Sercante Receives SI Trailblazer Fund From Salesforce Ventures
Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the...
Pardot Goodies from Salesforce IdeaExchange
This past year has been a great year for Pardot Admins everywhere. With each new release, Pardot has grown in functionality and has also become more integrated with Salesforce....
The 10 Best Pardot Ideas On the IdeaExchange
Have you visited the IdeaExchange before? In a nutshell, it’s a place where you can submit product enhancement ideas and vote on existing ideas with simple thumbs up or...
COOKIES: Preparing for Google Chrome 80 and Pardot HTTPS Updates
You've seen the warning - now learn what's really involved with that Pardot/Chrome 80 SSL SameSite Cookie email that's been going around.
The 8 Best Ways to Support Women-Owned Salesforce Businesses
Inspired by the upcoming WITness Success conference, I recently posted a list of Women-Owned Salesforce Partners & ISVs. Spoiler alert: this list isn’t super long, and I’d love to...
All I Want for Christmas… Is These 12 Pardot IdeaExchange Requests
If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two. This...
#VoteAndPromote: Let’s Get Some Pardot Action on the IdeaExchange
Okay, real talk: the IdeaExchange needs some work. If you’re not familiar with the IdeaExchange, it’s a pretty amazing concept — users submit ideas, other users vote on...
Talking Marketing Automation with Industrial Sage
Last week, I had the opportunity to join the Industrial Sage Podcast to riff on marketing automation and lead gen. When I hear “podcast” I usually think audio only…...
10 Reasons Listicles Represent the Best & Worst of Digital Marketing
Listicles. I hate them. Truly despise them. But then also kind of love them. If you’re not familiar with this buzzword, a listicle is an article that — you...
Salesforce FY End: 7 Ways Pardot Admins Can Get a Screamin’ Deal
One unique quirk about Salesforce is that their fiscal year ends January 31. According to Benioff’s Behind the Cloud, this move was to better align with customer buying patterns...
Let’s Banish Good & Fine
“Hey, how are you?” “Doing good, how are you?” I think I’ve had that conversation approximately a gajillion times. My New Year’s resolution is to STOP already, and I’d...
7 Gifts to Win the Eternal Affection of a Pardot Admin
Wondering what to get that marketing automation guru in your life? Well, unless you can bundle up some inbound leads… here are some gifts that are sure to please:...
MailChimp Says Sayonara to Double Opt-In – Should Pardot Admins?
A few weeks ago, MailChimp announced that the default for its subscriber lists will be single-opt-in. This is a reversal from its past policy to require double opt-in –...
The Mascots of Salesforce & Rampant Speculation About Pardot’s
Dreamforce has all kinds of surprises, but there is one thing that is consistent year after year: mascots. Lots of mascots. With the debut of Trailhead, the number of...
I Have an Email Marketing Crush on CB Insights
I’m on so many email newsletters. It’s frankly ridiculous. But somehow, I can never find it in my heart to scroll to the bottom of the message and hit...
I’m Over the “Me Too” Tools
Not going to call out specific products here, but lately I’ve had a few folks in the Salesforce ecosystem call my attention to new market entrants with an eyeroll-inspiring...
#DF17 Agenda Builder & Pardot Sessions Are Live! Cue the Crippling Fomo
You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce. I’ve already warned my hubby that...
What the Heck Are We Teaching College Kids About Marketing Automation?
Last week, I had the opportunity to speak to a group of ~100 college students on a panel about finding your niche in digital marketing. After the panel members...
Chrome’s New SSL Policy + Pardot iFrames: Are We in Trouble?
In the Success Community, Brittany R. reached out to me and asked if I was planning to blog about secure Pardot URLs and how this relates to the Chrome...
5 Things Pardot Users Should Pay Attention to from #Inbound17
Okay, let me start off by saying I have massive FOMO that I’m not at #Inbound17. Honestly, I don’t even like conferences that much when I’m at them… but...