From Roadblock to Revenue Driver: Optimizing the CRM Seller Experience
As a buyer, we’ve all been there. You fill out a form, wait to hear from sales, and then maybe you receive a piece of content that isn’t relevant...
Subscribe to The Spot
Category
Christina Anderson
Aligning Sales, Marketing, and Customer Success for Seamless Handoffs
Clunky handoffs between marketing, sales, and customer success are one of the most common ways teams lose momentum, drop leads, and tank trust—costing you customers. Whether it’s a hot...
MarDreamin’ Virtual is back November 2025—But not like you remember—Presenting: MarDreamin’ On Tap
Since hosting MarDreamin’ in person this year, we’ve gotten a lot of questions about if the virtual experience is still happening. The answer: Yes, but not like you remember....
7 Tips for How to Get Started with AI
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes...
The 2025 Salesforce MVPs Featuring Erin Duncan
On June 30, 2025, Salesforce announced the class of 2025 Salesforce MVPs while also celebrating the 15th anniversary of the MVP program. Among the class was Sercante’s Account Engagement...
Announcing MarDreamin’ Summit: The MarDreamin’ You Love, Live In Person!
In 2024, Sercante and Salesforce community experts hosted the 5th MarDreamin’, the virtual community conference for marketers on the Salesforce platform that brings together the brightest minds in marketing...
How to Create Campaign Assets with Marketing Cloud Growth Edition
Product Note: Marketing Cloud Growth and Advanced are editions of Agentforce Marketing and have also been referred to as Marketing Cloud Next. You may have heard Salesforce’s announcement of...
MarDreamin’ Recap: MarDreamies 2023 Award Winners
The 2023 MarDreamies Awards inspired the marketing community and wowed the judges as they announced this year’s winners at the fourth MarDreamin’ conference that took place from October 31...
Top Takeaways from the Panel: Modern-Day Trends in Higher Education
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence,...
5 Event Marketing Best Practices To Implement For Your Next Campaign
Event marketers face unique challenges. They need to create memorable, unique, and meaningful experiences that align with their brand and connect with their audience all the while staying within...
Find Sercante at These Dreamforce ‘23 Sessions and Events
We are less than a month away from the tech conference unlike any other where trailblazers will “experience the magic of AI + Data + CRM!” There will be...
