Julian Janssen is a CRM & Marketing Automation Strategist at Sercante. He holds a Bachelor of Arts in Emerging Media & Communications from the University of Texas at Dallas, which he uses over his career to passionately represent B2B organizations in digital spaces. Entering the marketing operations and CRM space through an interest in the technical aspects of email marketing, Julian uses his skills to help organizations scale via leveraging data insights and adopting marketing automation functions to overcome obstacles to growth. When not working, Julian is usually hanging out at local record shops and coffee shops in Fort Worth, Texas, going to concerts, or spending time with his cat, Aldridge. He is highly motivated to help companies find efficiency in marketing execution. He enjoys seeing marketers quickly be able to turn their creative ideas into successful technical products and receive that satisfaction of reporting on success to the business to show the value of marketing initiatives.