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How to Customize your Pardot Email Preference Page

How to Customize your Pardot Email Preference Page

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In this tutorial, I will show you how to turn the default Pardot email preference page into a preference page that matches your brand. You will learn how to customize everything including the header, footer, form, and text.

Step 1: Create a layout template

By default, the preference page uses the “Standard” layout template. You can edit the “Standard” template or create a brand new layout template. I recommend creating a brand new layout template that’s only used for the email preferences page.

Create a new layout template (Marketing > Landing Page > Layout Templates > New Layout Template) and paste your HTML into the template. Add the tag %%content%% where you want the preference center form to appear.

Here’s what my HTML looks like:

<!DOCTYPE html>
<base href="" >
<meta charset="utf-8"/>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
<meta name="description" content="%%description%%"/>
<link href="" rel="stylesheet" integrity="sha384-WskhaSGFgHYWDcbwN70/dfYBj47jz9qbsMId/iRN3ewGhXQFZCSftd1LZCfmhktB" crossorigin="anonymous">
<body class="bg-light">
    <div class="container">
      <div class="py-3">
        <div class="text-center">
        <img class="d-block mx-auto mb-4" src="" alt="" width="250">
        <div class="preference-container">
      <footer class="my-5 pt-5 text-muted text-center text-small">
        <p class="mb-1">&copy; 2017-2019 Company Name</p>
        <ul class="list-inline">
          <li class="list-inline-item"><a href="#">Privacy</a></li>
          <li class="list-inline-item"><a href="#">Terms</a></li>
          <li class="list-inline-item"><a href="#">Support</a></li>

Step 2: Style the form

The preference page form can be styled as well to match your brand. To style your form, you will need to add some CSS to your layout template.

This is what my page looks like without adding any CSS to the form.

You can add whatever styles you want. Here are some elements you might want to style, along with the CSS classes.

Center the form and give it a width

body form.form {
    margin:0 auto;

Remove the left margin from the checkboxes

body form.form,
body form.form {

Change the font color, size, etc of the list name

body form.form p label.inline {

Change the font color, size, etc of the list description

body form.form span.description {

Change the label for “Email address”

body form.form p label {
    /* stack the label on top of the form field */
    /* label font styling */
/* hide the required star */
body form.form p.required label,
body form.form span.required label {

Add some styling to the “Email address” field

body form.form input.text {

    width:100%; /* give it a width to be responsive */



Customize the submit button

/* Submit button properties */
body form.form p.submit input {
    padding:10px 35px;
    font-style: normal;
    font-weight: 800;
    text-transform: uppercase;
    line-height: 1.6923em;
    letter-spacing: 2px;
/* Submit button hover */
body form.form p.submit input:hover {
    background: #4ebfc2;
/* the submit button wrapper */
body form.form p.submit {
    margin-left:0; /* get rid of the default left margin */
    width:100%;  /* give it a width in order to center the button */
    text-align:center; /* center the button */

Applying all the styles left me with this result. Much better, right?

You can also give the checkboxes within your form some flair. Check out my tutorial for creating beautiful checkboxes within Pardot forms.

Here is my finished preference page with the styled checkboxes.


Send me a tweet @jennamolby, or contact the Sercante team for help.

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  • Jenna is a Marketing Operations leader with over 10 years of experience working with both enterprise organizations and start-ups. She started her career as a consultant, helping B2B and B2C clients get the most out of Marketo, Pardot, Marketing Cloud and Salesforce. She then moved in-house, working with B2B SaaS companies, helping them build their sales and marketing technology stacks and processes from scratch.

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