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I’m Over the “Me Too” Tools

I’m Over the “Me Too” Tools

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Not going to call out specific products here, but lately I’ve had a few folks in the Salesforce ecosystem call my attention to new market entrants with an eyeroll-inspiring pitch.

“Have you seen XYZABCD?  It can almost do all of the things Pardot can.”

Not interested in “can almost do.”  Sorry, I’m just not.  The battle between marketing automation has been waged for nearly a decade, and a core four have emerged for a reason: Pardot, Marketo, Eloqua, and Hubspot.

If a new vendor wants to catch my attention, “almost as good as” doesn’t even come close.  

If you’re going to build something new, build us something we don’t already have, dammit. There are plenty of unmet needs and under-served niches where we need your skills and focus.  

Tell us how your product changes some slice of the universe, and then let’s talk.

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  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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