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Why Pardot Admins Need Coding Skills

Why Pardot Admins Need Coding Skills

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Pardot is designed to be an easy-to-use, flexible tool to power email marketing and automated communications with clicks not code.  

But let’s be real: code is pretty darn handy, and it’s often the skill set that separates the “good” from the “great” in our industry.

Most of the admins that we work with are very self taught when it comes to tinkering in code. They’ve picked up HTML hacks to make little but important tweaks like:

  • Hiding preheader text
  • Adding that extra space between modules 
  • Inserting three rows instead of two 
  • Moving an image on the other side of the text

Those aren’t always super simple to do in an existing template without touching the underlying HTML.

And even if you have custom-built email templates, sometimes you just want to add that little extra flair or functionality without knocking on your designer or consultant’s door every time. 

If you’ve been looking for a way to modify Pardot emails on your own and add some pizzazz that goes beyond the WYSIWYG editor, look no further. Sercante is offering a 6-week Code School for Pardot Admins built specifically to give you the skills to build the perfect emails in Pardot. 

What You’ll Learn at Code School for Pardot Admins

If this sounds like you and you’re ready to put in the work to really hone your email design skills, here are some examples of what you’ll take away: 

The basics of HTML and CSS for email development 

We’ll spend some time in the beginning covering HTML and CSS. If you’re already familiar with this, don’t worry, there will be plenty of opportunity for you to put you know-how to use through practical exercises that make sure you have a rock solid foundation. 

The tools to customize beautifully designed Pardot emails on your own

We’ll cover the basics, but you’ll also learn how to do some pretty cool, fancy things with Pardot templates. Have a vision? We’ll teach you how to bring it to life. 

Practical examples and real-life scenarios

Let’s face it, to fully understand anything you need to put in a lot of hard work. We’ve packed a lot of knowledge into a short time… and to make sure it sticks, we’ll give you tools to apply it to your “day job” right away. When you sign up, get ready to nerd out, put in extra reading, thinking, and lots of hands-on practice. 

How to build a template from scratch

Want to go beyond modifying emails and get down and dirty and build one from scratch? We’ll teach you how to do that too. 

Resources to continue expanding your knowledge

Students get access to a trove of resources so you’ll know where to go to expand your knowledge and how to approach new, advanced email development techniques.

Get support after the course ends with an active Slack group of learners, tons of resources for continued learning, and the confidence to tackle any Pardot email challenges thrown your way. 

Code School for Pardot Admins: Sign up! 

Interested? Here’s what you need to know: 

  • The course runs a few times each year
  • The investment is $2400 per participant
  • It’s an interactive, discussion style format
  • We’ll cover focused topical sessions broken out over 6 weeks so you learn and apply concepts to your work right away
  • Attend weekly office hours to troubleshoot challenges you encounter along the way

Learn more and register here!

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  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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