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Talking Marketing Automation with Industrial Sage

Talking Marketing Automation with Industrial Sage

min. reading

Last week, I had the opportunity to join the Industrial Sage Podcast to riff on marketing automation and lead gen.

When I hear “podcast” I usually think audio only… so I will confess my heart skipped a beat or 3 when I walked in and saw video cameras for days.

About Industrial Sage

Industrial Sage focuses on digital marketing ideas and best practices for industrial companies, particularly manufacturing and logistics businesses.  It’s the brainchild of Danny Gonzales and the folks at Optimum Productions.

There’s an amazing body of work on their website including blogs, videos, audio content, and more.

When marketing automation goes overboard

Here’s the final cut of EP 24: WHEN MARKETING AUTOMATION GOES OVERBOARD:

I’d love to know what you think!  Sound off in the comments, or let’s chat on Twitter.

  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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