Pardot and Sales Cloud. They’re made for each other. Like peanut butter and jelly, cookies and cream, whiskey and Diet Coke — both function better with the other tightly integrated.
But ever since the platforms joined hands in 2013, there have been a few… let’s call them “quirks” …in how the systems talk to each other.
In the past few weeks, Pardot has been making some big moves to align the platforms. And hinting at more to come. Three heavyweight features announced in the last few weeks include:
What’s the Big Deal with These Features?
A first glance, these might not SEEM like a big deal… but they’re kind of a big deal. It means the plumbing of how the platforms are connected is being fundamentally changed. It means:
…custom objects in Salesforce to capture prospect activity and interactions with marketing content.
…access to native Salesforce reporting for insight on what’s going on in Pardot.
…the ability to surface marketing data in Salesforce at a level like never before.
…huge savings in the time and energy to keep things in sync between Pardot and Sales Cloud.
Color me excited with a little bit of scared. It’s an awesome time to be a Pardot user. <3
Ready to Turn On THE FUTURE?
I recently published two new guides to get started with these features:
- Connected Salesforce + Pardot Campaigns [In Beta] and How They’re Going to Rock Our Worlds
- How to Turn on User Sync: A Guide for Paranoid Pardot Admins
Can you tell I’m excited? I’m pretty excited.
Let’s go blaze some trails, yo!