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Top Secret Pardot Project: Burn After Reading

Top Secret Pardot Project: Burn After Reading

min. reading

I’m working on a secret project.  It involves crayons.  Maybe some colored pencils.  Very illicit stuff.

Okay fine, I’ll just tell you what it is.

It’s a coloring book. Called “Why Marketing Automation Admins Drink.”

Why a coloring book? Good question…

My entire career has been focused on digital marketing and marketing automation — client side, for agencies, and for Salesforce consultants.  I now own a Pardot consulting business.  I love what I do and wouldn’t change it for the world.

But man, sometimes it’s hard to be a marketing automation pro.

We have to carry the torch for change and relentlessly advocate for a new way forward in our organizations.  Technology advancements move a mile a minute. Our jobs look easy to people who know nothing about it.

And also, coloring is an excellent coping mechanism when you’re on your 8th straight conference call of the day.

A sneak peek…

I made this with the help of a crazy talented illustrator and some insightful and hilarious Pardashians (Sara, Jacqueline, and Lara, to name a few). It was fun playfully capturing some of the moments that make our jobs… challenging.

Here’s one sketch that didn’t make the final print edition cut, because Pardot FINALLY redirected their help & training links (thank you, Pargods!):


My book “Why Marketing Automation Admins Drink.” is now available on Amazon!

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  • Andrea Tarrell is the CEO & Founder of Sercante, as well as a 12X certified Salesforce MVP and Marketing Champion. Andrea caught the Salesforce bug at Dreamforce 2011 and hasn’t looked back since. She’s worked for consultancies, agencies, and client-side marketing teams over her career and is passionate about making marketing and sales teams successful with their tech stacks. Andrea lives in Atlanta with her husband Buck and her daughter, Arla. When she’s not working, she’s most likely playing with her German Shepherd Murphy, starting a new hobby that she will engage in exactly one time, or making homemade gin.

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