Top Secret Pardot Project: Burn After Reading

I’m working on a secret project.  It involves crayons.  Maybe some colored pencils.  Very illicit stuff.

Okay fine, I’ll just tell you what it is.

It’s a coloring book.  Called “Why Marketing Automation Admins Drink.”

Why a Coloring Book? Good Question…

My entire career has been focused on digital marketing and marketing automation — client side, for agencies, and for Salesforce consultants.  I now own a Pardot consulting business.  I love what I do and wouldn’t change it for the world.

But man, sometimes it’s hard to be a marketing automation pro.

We have to carry the torch for change and relentlessly advocate for a new way forward in our organizations.  Technology advancements move a mile a minute. Our jobs look easy to people who know nothing about it.

And also, coloring is an excellent coping mechanism when you’re on your 8th straight conference call of the day.

A Sneak Peek…

I made this with the help of a crazy talented illustrator and some insightful and hilarious Pardashians (Sara, Jacqueline, and Lara, to name a few). It was fun playfully capturing some of the moments that make our jobs… challenging.

Here’s one sketch that didn’t make the final print edition cut, because Pardot FINALLY redirected their help & training links (thank you, Pargods!):


My book “Why Marketing Automation Admins Drink.” is now available on Amazon!

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Andrea is a 12X certified Salesforce MVP and the founder of Sercante. When she's not Pardot-ing, she can be found playing with her German Shepherd Murphy, making homemade gin, or traveling with her hubby Buck.

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